DIGITAL MARKETING
EUROPE 2026 Conference
Connect. Engage. Grow.
[November 10-12, Vilnius]
| Day | Start | End | Session Type | Stage | Speaker | Session | Topics | Session description | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-11-11 10:10 - 10:55 (GMT+3) | 2026-11-11 | 10:10 | 10:55 | Talk | Hall 1 | HTTP Responses for SEO: Making Googlebot Crawl Smarter, Not Harder |  | Fili Wiese | HTTP Responses for SEO: Making Googlebot Crawl Smarter, Not Harder | Fili Wiese | SEO Consultant | Search Brothers | Germany | SEO, Googlebot | Googlebot is fast, but it still relies on what a server tells it. HTTP responses shape how content is crawled, cached, and indexed - and small misconfigurations can quietly cause big problems. In this session, participants will learn how to take control of how Googlebot sees and prioritizes a website.Join former Google engineer Fili Wiese to learn how to use HTTP responses to make crawling more efficient and indexing more accurate. Participants will get a breakdown of Google’s real-world crawling behavior, limits, and error handling, and learn how to spot and solve crawl inefficiencies and issues using Google Search Console and server logs.Through practical examples and case studies, this session offers actionable tactics for decision-makers, developers, and SEO professionals of all levels to understand what their infrastructure is communicating to search engines and how to optimize their websites. Having worked at Google Search, Fili is the go-to expert when it comes to technical SEO. | Fili Wiese is a Technical SEO Consultant, former Google engineer, frequent conference speaker, and former senior technical lead in the Google Search Quality team. At Search Brothers, he offers SEO consulting services, including SEO audits and SEO training, and helps websites successfully recover from Google penalties. | fili-wiese-http-responses |
| 2026-11-11 11:20 - 12:05 (GMT+3) | 2026-11-11 | 11:20 | 12:05 | Talk | Hall 3 | What Are You Looking At? How to Improve Your Ads Through the Learnings of Eye Tracking |  | Felix Beilharz | What Are You Looking At? How to Improve Your Ads Through the Learnings of Eye Tracking | Felix Beilharz | Social Media Expert | AI in Marketing | Online Marketing | Felix Beilharz GmbH | Germany | Meta Ads, TikTok Ads, Content, Social Media, Performance Marketing | Normally, marketers measure ads using KPIs such as CTR, CPC, or ROAS - and that’s great. But what if the problem lies one step earlier? What if the audience does not perceive the ad and its message the way it was intended? In that case, the ad will never be as effective as it could be - and no analytics tool will tell marketers why.Fortunately, there’s a solution. Felix Beilharz has conducted dozens of eye-tracking analyses on Meta and TikTok ads across various brands. These studies reveal how people actually consume ads: where they look, what captures their attention, and what they completely miss.With this knowledge, participants will be able to guide viewer attention exactly where they want it, avoid distractions and confusion, and ultimately improve all their KPIs. Sounds like magic? Well... it kind of is.This talk is a mix of entertainment, scientific study results, practical examples, and actionable insights that participants can implement the very next day. | Felix Beilharz is the No. 1 Digital Marketing Expert in Germany according to Favikon (2023–2026). He has authored 11 books, consulted more than 100 companies, had more than 150 appearances on German television, and has given keynotes and seminars in 22 countries. His social media followers add up to a community of over 150,000. | felix-beilharz-what-are |
| 2026-11-12 10:10 - 10:55 (GMT+3) | 2026-11-12 | 10:10 | 10:55 | Talk | Hall 1 | Why Your SEO Isn’t Working: The Hidden Bottlenecks Killing Organic Growth |  | Patrik Rojan | Why Your SEO Isn’t Working: The Hidden Bottlenecks Killing Organic Growth | Patrik Rojan | Co-Founder & SEO Strategist | Mixtazure | Romania | Technical SEO, Content Strategy, Performance | Many SEO strategies fail not because of a lack of effort, but because of hidden bottlenecks that limit performance. In this session, Patrik Rojan uncovers the most common issues that prevent websites from achieving meaningful organic growth - from poor content structure and weak internal linking to misaligned search intent and ineffective prioritization.Using real examples and data-driven insights, the talk demonstrates how to diagnose these problems and fix them with practical, scalable solutions. Attendees will gain a clearer understanding of what actually drives SEO results and how to focus their efforts on the changes that matter most. | Patrik Rojan is the co-founder of Mixtazure, a digital marketing agency specializing in SEO and data-driven growth strategies. He works with international clients and fast-growing companies to improve organic visibility, scale content operations, and drive measurable business results. With a strong focus on execution over theory, Patrik builds SEO systems that deliver consistent traffic and revenue growth, even in competitive markets. | patrik-rojan-why-your |
| 2026-11-11 09:00 - 10:00 (GMT+3) | 2026-11-11 | 09:00 | 10:00 | Keynote | Elektrum Hall | The latest in GEO - What is hot and what is not in Generative Engine Optimization (Facts and Case studies) |  | Andre Alpar | The latest in GEO - What is hot and what is not in Generative Engine Optimization (Facts and Case studies) | Andre Alpar | CEO | Digital Marketing Strategist | Alpar Ventures | Germany | GEO, AI SEO | Generative Engine Optimization (GEO) has moved from buzzword to business-critical discipline faster than any marketing shift in the last decade. As users increasingly turn to ChatGPT, Perplexity, Google AI Overviews, and a growing list of AI assistants, the rules of visibility are being rewritten in real time.In this session, Andre Alpar cuts through the hype and separates what actually works from what is merely noise in the current GEO landscape. Drawing on hands-on case studies across multiple industries, he examines which tactics are driving citations, traffic, and authority inside generative answers - and which widely promoted approaches are quietly failing.Expect concrete data points, before-and-after examples, and a clear-eyed view of how classic SEO principles translate, or do not translate, into the age of large language model (LLM)-powered search. Andre will look at content structures, entity strategies, digital PR leverage, and technical signals that AI systems reward today.Equally important, he will address the tools and workflows that are worth the budget versus those that overpromise and underdeliver. Attendees will leave with an actionable framework to audit their own GEO readiness, prioritize the right investments, and avoid the most common strategic missteps.Whether attendees are just starting to explore AI visibility or already running a mature program, this talk is designed to help them propel their SEO into the generative era with confidence. | Andre Alpar is a seasoned performance marketing expert with over 25 years of experience and a strong background in SEO and GEO. He has built and sold multiple businesses, including the international search and content marketing agency AKM3, which had 170 employees. This agency was majority acquired by Publicis in 2014 and integrated into Performics. Today, he is active as a speaker and advisor, primarily in the digital marketing space. | andre-alpar-the-latest |
| 2026-11-12 10:10 - 10:55 (GMT+3) | 2026-11-12 | 10:10 | 10:55 | Talk | Hall 3 | How you generate sales via LinkedIn in 2027 |  | Sarka Risch | How you generate sales via LinkedIn in 2027 | Sarka Risch | LinkedIn Coach and Trainer | Sarka Risch Marketing | Switzerland | LinkedIn Sales, Lead Generation, LinkedIn Strategy, LinkedIn Outreach | Sarka Risch, a LinkedIn coach and trainer, will show participants how to generate sales through LinkedIn in 2027. Her focus is on personalised strategies based on clarity, effective positioning, commenting, and direct messages (DMs). By the end of the talk, attendees will understand the foundations of selling on LinkedIn in 2027 and how to start conversations through comments and DMs that lead to qualified sales calls. | Sarka Risch is a LinkedIn coach, trainer, and speaker. She joined LinkedIn in 2012 and started as a lurker, unsure of what to share, how to use the platform, and how to talk to people. In 2021, she began investing in her personal development, LinkedIn skills, copywriting, and sales and, in the process, discovered her purpose, vision, and mission.By April 2026, she had supported over 300 leaders from more than 30 industries in finding their voice on LinkedIn and building strong communities to achieve their goals through the platform. A significant part of her journey has involved cultivating a growth mindset, practising meditation, and studying Kabbalah. She speaks six languages, was born in Czechoslovakia, and has lived in Switzerland since 2007.Her unique LinkedIn coaching method was featured in Forbes in 2025. In 2026, she was recognised as the No. 1 female LinkedIn growth expert in Czechia and the No. 2 LinkedIn growth expert in Switzerland.In her 2024 TEDx talk, Sarka inspired the audience by sharing how embracing imperfection changed her life. In her talks, she enjoys inspiring audiences by sharing her LinkedIn and entrepreneurial journey.Passionate about personal development and leadership, Sarka continues to invest in her growth and LinkedIn expertise because she believes that strong connections and authentic voices create lasting impact. | sarka-risch-how-you |
| 2026-11-11 16:00 - 17:00 (GMT+3) | 2026-11-11 | 16:00 | 17:00 | Keynote | Elektrum Hall | 6 Months of Lessons after writing 'Team of Agents' |  | Aurimas Paulius Girčys | 6 Months of Lessons after writing 'Team of Agents' | Aurimas Paulius Girčys | CEO | Google Certified Professional | Former e-commerce lecturer at ISM University of Management and Economics | APG MEDIA | Lithuania | AI, Agents In Practice, AI Automation | When Aurimas Paulius Girčys published “Team of Agents” in March 2026, the thesis was simple: small teams with strong agent stacks will outperform large agencies with bloated org charts. Six months and several thousand readers later, he has data. In this session, Aurimas shares the post-launch reality - which arguments survived contact with the market, which ones he would retract, and the uncomfortable patterns he keeps seeing in agencies that try to copy the model and fail.Expect specific examples from APG Media’s 73-client portfolio, candid lessons from readers who tried to implement the playbook themselves, and a sharper version of the original thesis: not just “small beats large,” but exactly which kinds of small teams win — and which ones are deluding themselves. | Aurimas Paulius Girčys is the founder and CEO of APG Media, a Vilnius-based digital marketing agency with Google Premier Partner status, serving clients across Lithuania and multiple European markets. Under his leadership, APG Media has built a portfolio of 73+ active clients spanning e-commerce, B2B, and SaaS, with services ranging from paid media and SEO to AI-driven marketing automation. Aurimas is also the author of the book Team of Agents, which explores how small teams can outperform large ones by deploying multi-agent AI systems. He writes and speaks regularly on the intersection of AI and marketing operations. | aurimas-paulius-girys-6-months |
| 2026-11-11 12:15 - 13:00(GMT+3) | 2026-11-11 | 12:15 | 13:00 | Talk | Hall 2 | The rise of the agents: How to get your brand and marketing strategy ready for autonomous search and the new agentic economy |  | Tom Vaughton | The rise of the agents: How to get your brand and marketing strategy ready for autonomous search and the new agentic economy | Tom Vaughton | CEO | SEO Specialist, Search & Innovation Director | Varn | UK | Agentic Search, AI Visibility, GEO, Marketing | Search marketing is fundamentally shifting, and the days of simply ranking on page one of Google are long gone. Generative engine optimization (GEO) is currently the buzzword, with AI search visibility driving brand awareness and leads. However, brands need to look beyond the generative answer. In this talk, Tom Vaughton and Andy Mollison will share how AI agents like ChatGPT, Claude, and Google’s AI tools will be autonomously searching and transacting on behalf of target audiences and, importantly, what the agentic economy will mean for the future of brand marketing.The traditional goal of winning a click is being replaced by the goal of being selected by an agent. As AI agents begin to search and transact on behalf of users, Tom and Andy will explain how to ensure a brand is “agent-ready” and why brands that rely on traditional SEO models risk total invisibility in an agent-led ecosystem. They will share practical tips on how to build high-trust signals and the technical structures that will allow autonomous systems to verify, cite, and recommend products or services.Attendees will leave with a clear understanding of:* The difference between generative search, which focuses on answers, and agentic search, which focuses on actions. * Why brand authority is the new technical SEO, and how agents verify brand reliability. * The risk of the agentic gap: what happens to revenue when no one clicks links. * A framework for positioning a brand as the preferred choice for AI decision-makers.By the end of the session, attendees will be able to:* Identify the agentic readiness of their current brand. * Understand the technical transparency required for non-human browsers. * Refine their brand narrative to ensure clarity for both AI agents and humans. | Tom Vaughton is the founder and CEO of Varn, an award-winning search marketing and SEO consultancy known for solving complex digital visibility challenges for ambitious brands. With over 25 years of experience in SEO, Tom leads a multidisciplinary team of technical SEO and GEO experts, data analysts, developers, and strategists, including Varn’s dedicated Innovation Team, which is pioneering new approaches to AI, agentic search, and brand visibility.At the forefront of search evolution, Tom and the Varn team work with clients across healthcare, publishing, e-commerce, and B2B sectors to help them stay ahead in a world where AI is reshaping how information is found and trusted online. Varn has developed frameworks to audit and improve brand visibility across both traditional and AI-powered search engines. As a regular speaker at industry-leading events, such as DME Lisbon 2026, BrightonSEO, and the NEXT Pharma Summit, Tom is known for sharing practical strategies that empower marketers to take action and drive measurable results for their brands and businesses.Tom is a committed advocate for sustainable leadership, community engagement, and creating a people-first workplace culture. Varn’s woodland office in the UK reflects his belief in fostering environments that inspire creative thinking, support innovation, and promote team well-being. | tom-vaughton-the-rise |
| 2026-11-12 12:15 - 13:00 (GMT+3) | 2026-11-12 | 12:15 | 13:00 | Talk | Hall 2 | Building a GEO Auditing Platform with AI: 12 Months of Lessons from a Solo Founder |  | Joe Doveton | Building a GEO Auditing Platform with AI: 12 Months of Lessons from a Solo Founder | Joe Doveton | Founder | Product Lead | CEO | GEO Jetpack | UK | AI-assisted Development, Build-in-public, Solo Founder, MarTech SaaS | Twelve months ago, Joe Doveton - a creative director and search engine optimisation (SEO) consultant with no formal engineering background set out to build a generative engine optimisation (GEO) auditing platform from scratch. Today, GEO Jetpack is in production with a dozen enterprise clients, including Lloyd’s Register, The Open University, and Weatherbys Private Bank. Joe built the entire platform without writing code directly, using artificial intelligence (AI) as his primary development partner for architecture, debugging, deployment, and feature design.This session provides an honest account of what that journey was actually like. Joe walks participants through the technical architecture. Node.js and Express on Railway, React on Vercel, PostgreSQL, Clerk for authentication, and integrations with four large language model (LLM) APIs, alongside Google Knowledge Graph, Wikipedia, and Wikidata. He covers production incidents that nearly broke the platform, including a single-character typo in a brand name that resulted in 0% visibility scores for an enterprise client, a PostgreSQL disk-full incident that manifested as silent audit failures, and a shape-mismatch bug that took four hours to resolve and involved five distinct root causes.The session also addresses the strategic decisions that shaped the platform: pricing iterations, the sandbox model for client onboarding, why a free entry-level product was repositioned as a paid product, and how AI-assisted development changes who can build production software.Attendees will leave with a realistic picture of what solo, AI-assisted software-as-a-service (SaaS) development looks like in 2026 - the genuine capabilities, remaining limitations, and workflows that turn AI from a code-completion tool into a development partner. | Joe Doveton is the founder of GEO Jetpack, a generative engine optimisation (GEO) auditing platform that works with enterprise brands, including Lloyd’s Register, The Open University, Weatherbys Private Bank, and NOW: Pensions. He is also a director at Binary Bear, a business-to-business (B2B) consultancy specialising in search engine optimisation (SEO) and GEO.Joe has spent over two decades in digital marketing, having previously built and sold the software-as-a-service (SaaS) product GlobalMaxer. He is a Chartered Institute of Marketing (CIM) trainer and a regular speaker at European search marketing events, including BrightonSEO. His work focuses on the intersection of entity-based SEO, artificial intelligence (AI) search visibility, and practical changes to content architecture that determine whether brands appear in answers generated by ChatGPT, Claude, Gemini, and Perplexity. | joe-doveton-building-a |
| 2026-11-11 12:15 - 13:00(GMT+3) | 2026-11-11 | 12:15 | 13:00 | Talk | Hall 3 | Price Higher: 4 Principles to Charge More |  | Dima Melnik | Price Higher: 4 Principles to Charge More | Dima Melnik | Independent Pricing Consultant | FixPricing.com | Czech Republic | Growth, Marketing, Revenue, Pricing | For professionals who want to raise their prices and grow their revenue but are not sure where to start, this talk offers practical guidance. In this talk, Dima Melnik shares real-life case studies from service, retail, B2B, and SaaS companies. Participants will see the challenges these companies faced, the pricing and offer changes they made, and the impact on revenue. They will leave with proven tactics to make their offer more attractive, simplify sales, and charge more with confidence. | Dima Melnik is a pricing partner who helps companies increase their prices and profits. He has helped over 100 companies, from startups to enterprises, achieve the profit they truly deserve. He has worked with brands such as Škoda, Yves Rocher, and Notino. As an expert at the JIC innovation center, he supports startups in scaling and growing. | dima-melnik-price-higher |
| 2026-11-11 15:05 - 15:50 (GMT+3) | 2026-11-11 | 15:05 | 15:50 | Talk | Hall 1 | You Can't Out-Rank an Entity in AI — You Have to Become One |  | Maryanna Franco | You Can't Out-Rank an Entity in AI — You Have to Become One | Maryanna Franco | Founder | SEO & GEO Consultant | BrilliantSEO | Slovenia | AI VIsibility, GEO, SEO For LLMs | Most brands approaching AI visibility are treating it as a ranking problem. They are producing more content, earning more mentions, and building more authority signals - all tactics borrowed from a search mindset and applied to a system that works differently.AI language models reconstruct understanding, i.e., they do not rank pages. When a model answers a question about a industry, it is not retrieving the highest-authority result; it is drawing on everything it has learned about who the relevant players are, what they stand for, and how confidently it can describe them. Brands that appear consistently in those answers are simply better defined.This session introduces the entity definition gap: the real reason two brands with comparable content, comparable links, and comparable press coverage can produce completely different results in ChatGPT, Perplexity, or Gemini. One is a coherent entity across the web. The other is a collection of signals that no model has been able to assemble into a clear picture.Through real brand examples with measurable before-and-after outcomes, Maryanna Franco shows exactly what entity definition looks like in practice: which signals matter, where they need to appear, how they need to connect, and how to audit the current state of one’s own brand in under an hour.The audience will leave with a working framework for diagnosing their entity definition gap, a clear model for fixing it across owned, earned, and third-party sources, and a way to measure progress that connects to business outcomes rather than vanity metrics.This is not a session about the future of SEO. It is a session about what is already deciding which brands get recommended and which ones do not. | Maryanna Franco is an experienced SEO and generative engine optimization (GEO) consultant with over 15 years of experience in digital marketing. She is the founder of BrilliantSEO, an SEO agency based in Slovenia with a focus on conversion-oriented SEO and optimization for AI systems.Maryanna has helped businesses worldwide across e-commerce, SaaS platforms, and service-based industries achieve long-term success through tailored SEO strategies.Her approach goes beyond standard SEO metrics; she focuses on conversion optimization and revenue growth by aligning SEO practices with her clients’ business goals. By combining her expertise in digital marketing with advanced techniques in optimization for AI, Maryanna designs strategies that not only improve rankings and user experience, but also ensure brands are understood, trusted, and recommended by search engines and large language models such as ChatGPT and Google’s AI Overviews, turning visibility into measurable business impact. | maryanna-franco-you-cant |
| 2026-11-12 15:05 - 15:50 (GMT+3) | 2026-11-12 | 15:05 | 15:50 | Talk | Hall 4 | Conversational Capital |  | Ričardas Plumpa | Conversational Capital | Ričardas Plumpa | Delivery Team Lead | Raffish Agency | Lithuanian | Community, Insights, Relevance, MarCom | Conversation Capital is the accumulated value created when a brand consistently participates in relevant conversations, takes ownership of strategic communication, and provokes new discussions that shape market behaviour. During this talk Ričardas Plumpa will explore how leading global brands manage marketing communications (MarCom) through three approaches: Own, Provoke, and Participate. | Ričardas Plumpa is a Delivery Team Lead at Raffish Agency, where he leads the global delivery of managed services and onboarding for software-as-a-service (SaaS) customer experience management (CXM) solutions. With a strong background in customer experience, sales enablement, and operational leadership, he oversees end-to-end delivery, ensuring high-quality outcomes for enterprise clients.Previously, Ričardas held multiple leadership roles, driving global sales enablement, go-to-market strategy, and process optimisation across international teams. His career spans more than a decade, evolving from event and project management into strategic leadership, with a focus on scaling teams, improving performance, and delivering measurable business impact. | riardas-plumpa |
| 2026-11-12 16:00 - 17:00 (GMT+3) | 2026-11-12 | 16:00 | 17:00 | Keynote | Elektrum Hall | How to Optimise Your Content for AI Models - My Brand New Insights |  | Jessica Redman | How to Optimise Your Content for AI Models - My Brand New Insights | Jessica Redman | Founder | SEO Consultant | Jessica Redman Consulting & Didgeheads | UK | SEO, GEO, LLM, Content Marketing | This session walks through what content optimization for AI citations looks like when it is grounded in real experiments, not opinion.Jessica Redman will share the tests she has been running across client work and her own properties, the tactics that moved citations and the ones that quietly did not, the workflows behind the wins, and the patterns emerging across the data.Attendees will see the experiments, the results, and the methodology behind each one. Every claim is tested. Every recommendation is sourced from work Jessica has done herself.They will leave with a clear, evidence-led framework for optimizing content, a sharper instinct for which generative engine optimization (GEO) advice to trust, and a set of tests they can run themselves. | Jessica Redman is a fractional Digital Marketing Director for a global B2B SaaS brand, as well as co-founder of local SEO agency Didgeheads and a consultant for FTSE 100 and enterprise brands globally.She has 10 years of experience in SEO and now specialises in GEO, content marketing, and AI content workflows. She is an AirOps champion and regularly shares research, insights, and AI systems she has built with her 28,000 followers on LinkedIn. | jessica-redman-how-to |
| 2026-11-12 15:05 - 15:50 (GMT+3) | 2026-11-12 | 15:05 | 15:50 | Talk | Hall 3 | The Messy Middle: Designing Marketing for Non-Linear Customer Journeys |  | Serbay Arda Ayzit | The Messy Middle: Designing Marketing for Non-Linear Customer Journeys | Serbay Arda Ayzit | Founder | Academic Lecturer in Digital Marketing | Insightus Consulting | Turkey | Customer Journey, Consumer Behavior, Media Planning | The traditional marketing funnel - awareness, consideration, conversion - assumes customers move in a straight line. They do not. Google’s landmark “Messy Middle” research revealed that buyers loop endlessly between exploration and evaluation, influenced by cognitive biases, brand mentions, and category cues, often for weeks or months before purchase. Yet most marketing plans, media buys, and attribution models still pretend the funnel is linear. The result: wasted budget, misattributed conversions, and brands that show up at the wrong moment. In this session, Serbay Arda Ayzit dives deep into how modern customer journeys actually work and how to design marketing around them. He covers the six cognitive biases that shape evaluation loops, how to build “category entry points” that make a brand the first thought when a need arises, and how to plan media that maintains presence throughout the messy middle rather than chasing bottom-funnel conversions alone. He also examines why brand and performance are not opposing forces but compounding ones, and how to allocate budget between them with discipline.Attendees will leave with a messy middle mapping framework for their own category, a media planning template designed for non-linear journeys, and a practical method to identify and own the category entry points that drive long-term growth. | Serbay Arda Ayzit has dedicated the past 19 years to the ever-evolving field of digital marketing. His journey began with 15 years in agency environments, where he had the privilege of working with over 300 clients, including global brands such as eBay, L'Oréal, Turkish Airlines, Godiva, and many more. This extensive experience allowed him to dive deep into diverse industries and understand the unique challenges and opportunities each one presents.After his agency tenure, Serbay spent two years on the brand side, gaining invaluable insights into internal brand strategies and consumer engagement from a different perspective. For the past six years, he has also been a university lecturer in digital marketing, sharing his knowledge and passion with students aspiring to make their mark in the industry. | serbay-arda-ayzit-the-messy |
| 2026-11-11 10:10 - 10:55 (GMT+3) | 2026-11-11 | 10:10 | 10:55 | Talk | Hall 3 | What an Agency Will Never Tell You: The Real Levers Behind Profitable Ad Campaigns |  | Shmuel Herschberg | What an Agency Will Never Tell You: The Real Levers Behind Profitable Ad Campaigns | Shmuel Herschberg | CMO | Managing Director | Built To Scale | Israel | Paid Media, Online Advertising, Growth Hacking, Data & Analytics | Every agency will show brands a return on ad spend (ROAS) number. Almost none of them will show what actually produced it.After years of running paid media at scale across Meta, Google, and YouTube, Shmuel Herschberg pulls back the curtain on the operational decisions, testing frameworks, and budget tactics that agencies keep internal because they are too valuable to give away for free.This session is built for brand-side marketers, in-house media buyers, and founders who want to stop being sold to and start knowing what questions to ask. It is also built for agency operators who want an honest look at where most shops are leaving performance on the table.Actionable takeaways:The budget allocation decisions that actually move ROAS, and the ones agencies use to justify their retainers. A creative testing framework that separates signal from noise faster than standard A/B testing approaches. The specific account structure decisions that agencies rarely discuss with clients but that determine campaign profitability. A list of questions every brand should be asking its agency every month, and what the answers reveal. How to read a media report and identify where performance is being managed and where it is being vs. where it is being manufactured | Shmuel Herschberg is a performance marketing operator and growth strategist with over a decade of experience scaling direct-to-consumer (DTC) and e-commerce brands through paid media, creative systems, and funnel optimization. As Chief Marketing Officer (CMO) of Built To Scale, a growth agency specializing in Meta, Google, and YouTube advertising, he oversees creative strategy, media buying, and client acquisition across multiple verticals. As the founder of Shyn Media, he also advises brands and nonprofits on email marketing infrastructure, lifecycle automation, and retention strategy. He has built and managed campaigns involving millions in ad spend and is known for translating complex performance data into actionable creative and funnel decisions. | shmuel-herschberg-what-an |
| 2026-11-12 12:15 - 13:00 (GMT+3) | 2026-11-12 | 12:15 | 13:00 | Talk | Hall 3 | The hierarchy of Friction: 3 levels of solving friction on your site. |  | András Kobza | The hierarchy of Friction: 3 levels of solving friction on your site. | András Kobza | CEO, Head of CRO | Konvertify CRO | Hungary | Cro, Friction, Ecommerce, | András Kobza explores the various levels of friction that can affect a site’s ability to convert visitors into customers. He offers many real-life examples and solutions in an entertaining and thoughtful way.For anyone looking to improve conversions while better understanding what their customers are going through, this is the session to attend. | András Kobza is an e-commerce and CRO expert with over 10 years of experience in optimizing e-commerce stores and conversion rates.He is a regular speaker at conferences on e-commerce, CRO, and cross-border e-commerce. | andrs-kobza-the-hierarchy |
| 2026-11-11 10:10 - 10:55 (GMT+3) | 2026-11-11 | 10:10 | 10:55 | Talk | Hall 4 | Before the Click: What a “Failed” AI Experiment Taught Me About Why Brands Win Search |  | Giulia Panozzo | Before the Click: What a “Failed” AI Experiment Taught Me About Why Brands Win Search | Giulia Panozzo | Neuromarketing Consultant | Independent Researcher and Advisor | Neuroscientive | UK | SEO, Behavioral Science, Neuromarketing | The industry spends a lot of time debating whether AI-generated content affects performance and whether machines will replace marketers. During a neuroscience study exploring responses to marketing stimuli, Giulia Panozzo uncovered an unexpected pattern that challenged assumptions about what truly drives attention and decision-making.This talk explores what happens before the click — all of the behavioural signals, both implicit and explicit, that shape choices before people search, click, or consciously evaluate a brand. Drawing on neuroscience, behavioural research, and real-world marketing examples, Giulia Panozzo will provide attendees with a practical framework for understanding the forces that influence decisions upstream, along with actionable ways to build stronger brand salience, create more memorable experiences, and optimise for long-term preference rather than visibility alone. | Giulia Panozzo is a neuroscientist-turned-marketer who specialises in applying insights from brain science to search behaviour and user experience through her consultancy, Neuroscientive. Drawing on her internationally published academic research and her industry experience in search engine optimisation (SEO) and customer acquisition for leading brands, she helps clients understand and reach users more effectively by translating neurophysiological, cognitive, and behavioural research into effective digital strategies. She also collaborates with universities in the UK and Italy as a visiting researcher, guest lecturer, and supervisor, and is a regular speaker and mentor in consumer neuroscience, data analysis, and applied research methods. | giulia-panozzo-before-the |
| 2026-11-11 10:10 - 10:55 (GMT+3) | 2026-11-11 | 10:10 | 10:55 | Talk | Hall 2 | AI agent websites: myth, truth and what to ship Monday |  | Artem Daniliants | AI agent websites: myth, truth and what to ship Monday | Artem Daniliants | Founder & CEO | Daniliants Ventures | Estonia | AI Web Development, CMS-free Sites, Web Performance | In this session, Artem Daniliants walks through the actual workflow: what AI is genuinely good at, what it is not, where the team still writes code by hand, and where they stopped trying to automate. The design-system part is the most surprising - for years, that was the slowest and most expensive piece of any website build. Astro on its own would be worth a session: the islands model, the built-in search engine optimization (SEO) and schema support, and the way it treats content collections. Cloudflare Pages closes the loop with free hosting and Git-based deploys. | Artem Daniliants is the founder and CEO of Daniliants Ventures, a growth marketing team working with e-commerce and business-to-business (B2B) clients in Finland, Estonia, and across the European Union (EU). A serial entrepreneur active in marketing and technology since 2007, Artem blends growth marketing, software development, and product thinking in a way that is uncommon in the industry - his background spans 15 years of search engine optimization (SEO), Python development, product management, user experience (UX), and artificial intelligence (AI) automation. He is currently focused on AI-native workflows that let teams design, build, and ship at a pace that used to require much larger teams. He holds a degree in Business and IT from the University of Oulu and has taught entrepreneurship at the high school level. | artem-daniliants-ai-agent |
| 2026-11-12 12:15 - 13:00 (GMT+3) | 2026-11-12 | 12:15 | 13:00 | Talk | Hall 1 | From Ranking to Recommendation: The New Rules of Brand Visibility |  | Justas Žiūraitis | From Ranking to Recommendation: The New Rules of Brand Visibility | Justas Žiūraitis | GEO Specialist | Linkedist | Lithuania | Generative Engine Optimization, AI Recommendations, Brand Visibility, Search Evolution | People are no longer just searching. They are asking AI who to trust, what to buy, and which brand to choose. These are not passive searches. These are high-intent buying moments.In this session, Justas Žiūraitis shows how businesses can stop being invisible in AI answers and start becoming the brands that tools like ChatGPT, Google AI Overviews, Perplexity, and other AI search systems recommend. Attendees will learn what Generative Engine Optimization (GEO) really means, why it is becoming the next major shift after SEO, and how to build an online presence that AI models can understand, trust, and cite. | Justas Žiūraitis is a Generative Engine Optimization (GEO) expert who helps brands become visible and cited across AI-powered search systems. His work focuses on how large language models (LLMs) retrieve information and decide which brands to surface in AI answers.With a background in both technology and digital marketing, Justas combines experimentation with strategy and search expertise. He works across GEO, AI agents, context engineering, and AI implementation in marketing. His focus is simple: helping companies adapt to a search landscape where visibility depends on entity clarity, source authority, and how well a brand is represented across the web. | justas-iraitis-from-ranking |
| 2026-11-11 12:15 - 13:00(GMT+3) | 2026-11-11 | 12:15 | 13:00 | Talk | Hall 1 | 3 Million URLs Later: What Actually Moves Rankings and Citations |  | Tamara Novitović | 3 Million URLs Later: What Actually Moves Rankings and Citations | Tamara Novitović | Head of SEO | Bazoom | Serbia | SEO, AI Search, Link Building, Search Visibility | This session builds on original research Tamara Novitović conducted with Ahrefs on three million URLs across traditional SERPs, Google AI Mode, and ChatGPT, measuring what actually moves rankings versus what earns citations.She shows where the systems agree, where they break apart, and why links still decide rankings. At the same time, she explains why AI answers cite pages that would never crack the top ten, turning the findings into a practical diagnostic for where a brand is losing visibility and which lever to pull, backed by a real campaign with measurable outcomes.The audience will leave with a practical, scalable framework for testing and expanding their strategies without spending extra budget.Key takeaways: · What moves rankings versus what earns citations · Which content works best for each · How to audit one’s own visibility this week | Tamara Novitović is the Head of SEO at Bazoom, where she builds and tests modern authority strategies across competitive niches and international markets.She focuses on redefining link value, user-first placements, and hybrid content tactics built for both rankings and AI visibility. She is also a regular speaker at international conferences and contributes to industry conversations on search, content, and link strategy. | tamara-novitovi-3-million |
| 2026-11-11 14:00 - 14:45 (GMT+3) | 2026-11-11 | 14:00 | 14:45 | Talk | Hall 2 | The 6-Figure Niched AI Marketing Agency |  | Alex Northstar Enache | The 6-Figure Niched AI Marketing Agency | Alex Northstar Enache | Chief AI Officer | AI Transformation Expert | Automation Consultant | NorthstarB LLC | Italy | AI, Automation, Future | Most marketing agencies and experts are stuck competing on price because they sell to everyone. The ones that reach six figures quickly do the opposite. They pick a narrow niche, build AI-powered systems around it, and charge for outcomes instead of hours.This talk breaks down how a focused, AI-native agency can reach six figures in 11 months by serving a specific niche, using the example of NorthstarB LLC.Alex Northstar Enache will examine the actual stack: how AI handles research, content production, and client reporting, and where a human still has to own the strategy.The core argument is that niche plus AI is not two trends stacked together. It is one system. Narrowing the market makes AI workflows sharper because they are trained on a single problem instead of a hundred. That compounding is what creates the margin.Attendees will leave with a working model for choosing a niche, the specific AI marketing workflows that replace headcount, and the pricing structure that turns those efficiencies into profit. | Alex Northstar Enache is an AI Marketing and Automation Consultant at NorthstarB LLC.He has trained more than 10,000 people globally, is an expert in social media branding on X, and has helped companies such as Google, Volvo, HeyGen, and Fortune 500 companies. He has also tested more than 500 AI tools and thousands of prompts. | alex-northstar-enache-the-6-figure |
| 2026-11-12 09:00 - 10:00 (GMT+3) | 2026-11-12 | 09:00 | 10:00 | Keynote | Elektrum Hall | When Do You Let the Agent Press Publish? The Logic of Handing Real Control to AI |  | Dorka Nagy-Jozsa | When Do You Let the Agent Press Publish? The Logic of Handing Real Control to AI | Dorka Nagy-Jozsa | CEO | Y2Y Ltd. | Hungary | Marketing Automation, AI Agents, Autonomous Workflows, AI Governance | Most marketers have learned to use AI as a copilot it drafts, it suggests, it assists, but a human always presses the button. The real leap, and the real risk, is autopilot: letting an agent act on its own, with no human in the loop. The question nobody answers honestly is when teams should actually allow it.In this deep dive, Dorka Nagy-Józsa walks through the decision logic for handing real control to an AI agent. Not the hype, but the mechanics: what can be safely delegated, what should never be automated, where the guardrails go, and the concrete signals that tell a team an agent is finally ready to publish without human approval. | Dorka Nagy-Józsa is the CEO and co-founder of Y2Y Ltd., a Budapest-based leadership development and organizational coaching company. An ICF PCC-certified coach and international keynote speaker active across more than 14 countries, she is known for combining leadership expertise with practical AI implementation.What sets her apart from most people speaking about AI is that she doesn't just talk about it - she builds it. She has designed and shipped a range of working AI systems, from an autonomous social media agent that runs her company's content across multiple platforms, to a multi-assessment B2B platform and an automated lead-management pipeline.She brings the rare combination of a behavioral and leadership lens with genuine hands-on technical execution. She is also the author of the CEE’s most-read leadership blog. Her work focuses on one practical question: how organizations and the people within them actually adopt new technology - and what breaks when they don't. | dorka-nagyjozsa-when-do |
| 2026-11-11 14:00 - 14:45 (GMT+3) | 2026-11-11 | 14:00 | 14:45 | Talk | Hall 3 | Mastering Meta's API: from Automation to Optimization |  | Bianca Bergshoeff | Mastering Meta's API: from Automation to Optimization | Bianca Bergshoeff | Co - Founder | The Paid Social Club | Netherlands | Paid Social, Meta, API, Automation | Meta's Marketing API unlocks a level of control that Ads Manager simply can't offer, but most paid social specialists never make it past the documentation. This session breaks down how to use the API not just for automation, but as a strategic layer that improves campaign performance, accelerates creative testing, and scales what's working. Attendees will learn how to structure API calls for bulk campaign management, build custom reporting pipelines that go beyond native dashboards, and use the API to operationalize their testing frameworks at speed. They can expect practical frameworks, real use cases from client work, and an honest look at where the API adds genuine value versus where it's overkill. | Bianca Bergshoeff is Social Advertising Lead at Maatwerk Online and a co-founder of The Paid Social Club, a community and education platform built for advanced paid social specialists who want to go beyond the basics.With over ten years of hands-on experience developing paid social strategies for brands across the retail, e-commerce, and lifestyle sectors, she is known for bridging the gap between technical depth and practical application. Her work with the Meta Marketing API includes campaign automation, custom reporting pipelines, and the development of scalable advertising infrastructure that most practitioners never use.She speaks regularly at international conferences, including brightonSEO, Hero Conf, SMX Advanced, and ADworld Experience. She also serves as a member of the DDMA Social Media Committee and as a guest lecturer at the Amsterdam University of Applied Sciences (AUAS).Bianca believes the future of paid social belongs to specialists who understand both the strategy and the underlying systems, and she is on a mission to make that knowledge more accessible. | bianca-bergshoeff-mastering-metas |
| 2026-11-11 14:00 - 14:45 (GMT+3) | 2026-11-11 | 14:00 | 14:45 | Talk | Hall 4 | Why building super fans over customers is the key to organic revenue growth. |  | Mick Griffin | Why building super fans over customers is the key to organic revenue growth. | Mick Griffin | Chief Growth Officer | Podcaster | TRAFFIT | Poland | Community, Marketing, Branding, Strategy | During this talk, Mick Griffin will share how Traffit has grown its business by creating superfans. While competitors fight for budget and resources to be there when buyers reach their purchasing window, Mick and his team have built a model that consistently wins new business without spending like the competition.Mick will share how focusing on turning Traffit’s ideal customer profile (ICP) into fans before they become customers not only lowers customer acquisition costs, but also contributes to industry-low churn and creates revenue expansion.He will show attendees how Traffit has built Poland's largest active online community for its ICP, and how Traffit has opened libraries and even produced children's books to drive revenue. This is truly a growth model attendees will not find in any book or be taught in any university. | Mick has been working in the tech ecosystem for over 18 years for companies such as GetResponse, Brand24 and now TRAFFIT. His experience spans roles across Sales, Marketing and Customer Success and driving revenue from each channel.As Chief Growth Officer at TRAFFIT, Mick found that we have a space in recruitment where both candidates and hirers are feeling uncomfortable. With his amazing team at TRAFFIT he wants to fix this problem, and make recruitment processes enjoyable for everyone involved by providing both tools and education. | mick-griffin-why-building |
| 2026-11-11 12:15 - 13:00(GMT+3) | 2026-11-11 | 12:15 | 13:00 | Talk | Hall 4 | The Psychology of Persuasion: Choosing Words for True Resonance in Marketing |  | Hitesh Chellaney | The Psychology of Persuasion: Choosing Words for True Resonance in Marketing | Hitesh Chellaney | Financial Freedom Coach | Emotioneel Fit Nederland | Netherlands | Persuasion Psychology, NLP In Marketing, Emotional Intelligence, Audience Resonance | In a digital world saturated with content, the power of words remains the ultimate differentiator. This session by Hitesh Chellaney explores the deeper psychology of persuasion, revealing how understanding subconscious patterns and neuro-linguistic programming (NLP) metaprograms enables marketers to craft messages that resonate at both logical and emotional levels.Attendees will discover how specific language structures influence perception, trust, and behavior. Through practical frameworks and real-world marketing examples, Hitesh demonstrates how emotionally intelligent communication turns passive audiences into loyal communities.This talk is designed to help marketing professionals elevate their messaging from transactional to transformational, where every word becomes a bridge between brand and belief. | Hitesh Chellaney is an international speaker, business leader, and strategic advisor known for his expertise in financial management, leadership, and sustainable growth. With over two decades of cross-industry experience, he empowers organizations and individuals to achieve lasting success through financial intelligence, innovation, and purpose-driven leadership.As an executive contributor to *Brainz Magazine*, Hitesh shares insights that bridge numbers and human behavior, inspiring leaders to think strategically, act with clarity, and grow with integrity. His mission is to help businesses thrive by aligning performance, purpose, and people. | hitesh-chellaney-the-psychology |
| 2026-11-12 10:10 - 10:55 (GMT+3) | 2026-11-12 | 10:10 | 10:55 | Talk | Hall 2 | Agentic AI & the Future of Search: When AI Agents Do the Research for Your Customers |  | Fernando Leo Angulo Aiala | Agentic AI & the Future of Search: When AI Agents Do the Research for Your Customers | Fernando Leo Angulo Aiala | Senior Market Research Manager | Expert in Corporate Communications & AI Strategy | Semrush | Spain | Agentic AI, AI Search, GEO, Digital Marketing Strategy | Fernando Angulo explores what happens to digital marketing strategy when AI agents - not humans - conduct research, compare products, and make purchase recommendations on behalf of consumers. Drawing on proprietary Semrush data and real-world case studies, this session reveals how agentic AI systems can bypass traditional search, which signals these agents prioritize when deciding which brands to surface, and how marketing teams can engineer their digital presence to earn citations in AI-mediated decision pipelines. Attendees will leave with a practical framework for assessing their brand’s readiness for AI agents, actionable tactics for structuring content that AI agents can trust and cite, and a data-backed roadmap for the next 12 months as agentic search reshapes consumer behavior across industries. | Fernando Leo Angulo Aiala is the Senior Market Research Manager at Semrush, an Adobe company, and a global keynote speaker specializing in AI search, generative engine optimization (GEO), and the future of digital visibility. With more than 15 years of experience at Semrush, where he joined as the company’s 20th employee, Fernando has delivered more than 500 keynote presentations across over 35 countries in English, Spanish, and Russian. He is a recognized expert on how generative AI is reshaping consumer search behavior and brand visibility, and his research has been featured and cited by CNBC, Bloomberg, Adweek, Search Engine Journal, and Authority Magazine. Fernando is a member of ESOMAR and serves as a judge for the Germany E-Commerce Awards and the US and UK Performance Marketing Awards. He has spoken at brightonSEO, SMX Advanced, MozCon, DigiMarCon, Digital Marketing World Forum, Georgetown University, and Digital Marketing Europe, and has consistently received a speaker rating of 4.9 out of 5. | fernando-leo-angulo-aiala-agentic-ai |
| 2026-11-12 15:05 - 15:50 (GMT+3) | 2026-11-12 | 15:05 | 15:50 | Talk | Hall 1 | Engineer AI Visibility (Instead of Hoping for It) |  | Daria Ofitserova | Engineer AI Visibility (Instead of Hoping for It) | Daria Ofitserova | CEO | Co - Founder | AI Search Strategist | Turbine | UK | AI Visibility, Content Marketing, Vector Embeddings, Semantic Gap Analysis | Most marketers are guessing about artificial intelligence (AI) visibility. Daria Ofitserova shows that there is a better way. In this session, she presents the data science workflow she uses to create content that is more likely to be recommended by large language models (LLMs).The workflow consists of three steps: first, tracking where a brand stands in semantic space; second, conducting a gap analysis against competitors and across topic clusters; and third, using vector embeddings to guide the creation of content that closes those gaps. Rather than relying on guesswork or a black-box approach, Daria presents a repeatable system grounded in how language models actually process and retrieve brand information. | Daria Ofitserova is a co-founder of Turbine, an artificial intelligence (AI) visibility platform that helps software-as-a-service (SaaS) brands get recommended by large language models (LLMs) through data science. She previously worked at Publicis Media and has 10 years of experience in content marketing. | daria-ofitserova-engineer-ai |
| 2026-11-12 11:20 - 12:05 (GMT+3) | 2026-11-12 | 11:20 | 12:05 | Talk | Hall 2 | AI Wrote It... The Market Didn't Buy It. The Limits of Automated Localisation |  | Patrick Dunne | AI Wrote It... The Market Didn't Buy It. The Limits of Automated Localisation | Patrick Dunne | Head of Business Development, EU | Braahmam International | Ireland | International Marketing, AI Localization, Human-in-the-Loop, Cultural Relevance | AI has revolutionised content development at scale, but scale without cultural fit can lead to failure. This session clarifies what AI genuinely amplifies in international marketing and where human strategic judgement remains irreplaceable. | Patrick Dunne is a global growth and localisation consultant with 30 years’ experience helping organisations expand internationally. He works with businesses to improve how they communicate, market, and sell across languages and cultures, with a particular focus on localisation strategy, multilingual content, international buyer trust, and market readiness. He brings a commercially focused perspective to localisation, viewing language not only as content but also as a driver of visibility, credibility, and growth in new markets. | patrick-dunne-ai-wrote |
| 2026-11-12 14:00 - 14:45 (GMT+3) | 2026-11-12 | 14:00 | 14:45 | Talk | Hall 4 | The Content Strategy That Worked Too Well: How an Organic LinkedIn Framework Led to an Acquisition |  | Ilze Švarcbaha | The Content Strategy That Worked Too Well: How an Organic LinkedIn Framework Led to an Acquisition | Ilze Švarcbaha | Founder and CEO | Not Scheduled | Latvia | Organic Social Strategy, Employee Advocacy, Content Funnels, B2B Case Study | What happens when a B2B organic content strategy is so effective that an agency loses its client to an acquisition? In this highly practical case study, Ilze Švarcbaha breaks down the exact eight-month organic LinkedIn framework that transformed deep-tech startup Emmi AI from an unknown niche company into a brand so prominent that it was acquired by one of Europe’s leading AI companies, Mistral AI.Moving past surface-level vanity metrics, this session takes a deep dive into the precise mechanics behind a multi-layered B2B strategy. Attendees will analyze the exact posting rhythms used to sequence founder thought leadership alongside corporate page content, the unique creative pivot toward micro-animations (GIFs) that generated over 500,000 organic impressions, and how deep technical content - including a 41-page research paper - outperformed traditional video.Most importantly, the session details the hard data that exceeded B2B standards: achieving a staggering 19.45% average engagement rate, five times the industry benchmark, and a 17.66% click-through rate. Marketers will walk away with a repeatable, step-by-step blueprint for building a high-credibility brand presence that captivates complex audiences and turns organic visibility into a significant business asset. | Ilze Švarcbaha has worked with more than 40 brands and company founders across various industries. Her client portfolio spans multiple countries, including Latvia, Estonia, the UK, Ireland, and Malta. Ilze Švarcbaha has led workshops and spoken at major technology events such as RIGA COMM, TechChill, and Marketing Shake. Her preferred communication platform is LinkedIn, as she believes it allows leaders to achieve a high return on investment (ROI). | ilze-varcbaha-the-content |
| 2026-11-12 12:15 - 13:00 (GMT+3) | 2026-11-12 | 12:15 | 13:00 | Talk | Hall 4 | From Siloed Channels to Unified Identity - The Architecture That Keeps Brands Whole |  | Daria Nemchonok | From Siloed Channels to Unified Identity - The Architecture That Keeps Brands Whole | Daria Nemchonok | CEO | Co-founder | Solutions Architect | LeverUP | Croatia | Customer Experience, Hyper-personalized Marketing, Omnichannel Communication, Customer Engagement, Marketing Automation | Most companies do not have a brand problem; they have an architecture problem. Different teams own different channels: email has its own data, mobile has its own playbook, social runs separate campaigns, and loyalty operates independently.Each team optimizes for its own metric, with its own customer view, often with its own customer data. The result is fragmentation by default. This is not because teams are unaligned, but because the systems literally cannot align.This presentation explores what unified architecture looks like:One customer record that serves all channels, not separate lists for email, mobile, and social One source of truth about what a customer has seen, done, and should see next One set of brand rules that apply everywhere, not brand guidelines that live in a document no one opensThe key insight is that consistency is not enforced through training or culture, but built into the architecture. When an organization’s customer data layer, segmentation logic, and message delivery are unified, coherence becomes the path of least resistance.Daria Nemchonok will show how Braze collapses silos into a single unified platform and how unified architecture turns consistency from aspirational to automatic. She will walk through a unified customer profile that feeds every channel in real time and decision logic that knows what a customer has seen and done across every touchpoint. | Daria Nemchonok is the CEO and co-founder of LeverUP, a consulting company, as well as a hands-on enterprise architect specializing in customer engagement platforms. She has more than 25 years of experience across banking and finance, IT, manufacturing, telecommunications, pharmaceuticals, and other sectors. | daria-nemchonok-from-siloed |
| 2026-11-11 11:20 - 12:05 (GMT+3) | 2026-11-11 | 11:20 | 12:05 | Talk | Hall 4 | Storytelling as a skill – why companies are hiring “narrative engineers" |  | Malcolm Stewart | Storytelling as a skill – why companies are hiring “narrative engineers" | Malcolm Stewart | Partner | Lecturer | first impression consulting | Lithuania | Career, Storytelling, Future Of Work, Communication, Creativity | Malcolm Stewart will begin by presenting job listings from large companies seeking people with storytelling skills. But what is storytelling, and why do stories unite teams and drive brands? He will unpack what makes a compelling story and share practical tips for building long-lasting narratives and crafting compelling, experience-based stories. | Malcolm Stewart offers expertise, energy, and inspiration, all delivered with a personal approach. A highly experienced executive coach and trainer, he has been helping people improve their storytelling, public speaking, and C-level communication for over a decade. As a writer, event host, public speaker, and lecturer in creativity at ISM University, he knows precisely how to engage an audience. | malcolm-stewart-storytelling-as |
| 2026-11-12 14:00 - 14:45 (GMT+3) | 2026-11-12 | 14:00 | 14:45 | Talk | Hall 3 | ChatGPT Ads: What the Early Data Actually Shows |  | Gintarė Rimolaitytė | ChatGPT Ads: What the Early Data Actually Shows | Gintarė Rimolaitytė | Chief Commercial Officer | Trendos | Lithuania | AI Search Visibility, ChatGPT Ads | ChatGPT has entered the advertising market. Marketing leaders want to know: which brands are buying, what is working, and what should they do about it? Right now, there is almost no public reporting on this.By tracking brand appearances in artificial intelligence (AI)-generated responses across 2.5 million domains - including emerging sponsored placements inside ChatGPT - Gintarė Rimolaitytė and her team have assembled one of the first systematic datasets on how paid placement in conversational AI actually behaves. This session presents raw findings: which brand categories are participating, which are absent, how sponsored mentions compare with organic AI mentions in terms of sentiment and positioning, and whether paying for placement actually changes how ChatGPT describes a brand.No predictions. No frameworks. Just what the data shows - before most brands have even decided whether to participate.Key takeaways:Which brand categories are buying ChatGPT advertising placements - and which are conspicuously absentHow sponsored mentions compare with organic AI mentions in terms of sentiment and positioningWhether paying for placement changes how ChatGPT describes a brand - or does notWhat advertising frequency and repeat-spending patterns reveal about early advertiser confidenceWhat the data suggests brands should do now, before the market becomes crowded | As Chief Commercial Officer at Trendos, Gintarė Rimolaitytė brings extensive experience across e-commerce, technology, and international business development. Throughout her career, she has worked with digital businesses across multiple markets, helping them drive growth, build strategic partnerships, and adapt to evolving consumer behaviours shaped by technology.Her current focus is on the transformative role of artificial intelligence (AI) in digital commerce. She explores how AI is reshaping the way consumers discover, evaluate, and purchase products, with a particular interest in AI-powered search, recommendation systems, and the implications of these innovations for the future of e-commerce and digital marketing. She regularly shares insights on the intersection of AI, consumer behaviour, and commercial strategy, helping businesses navigate the next generation of digital growth. | gintar-rimolaityt-chatgpt-ads |
| 2026-11-11 15:05 - 15:50 (GMT+3) | 2026-11-11 | 15:05 | 15:50 | Talk | Hall 2 | From Prompt to Pipeline: Building AI Marketing Agents That Execute Campaigns, Not Just Generate Ideas |  | Mike Korba | From Prompt to Pipeline: Building AI Marketing Agents That Execute Campaigns, Not Just Generate Ideas | Mike Korba | Co-Founder, CMO Field Marketing Poland and CEE | Positive User | Poland | Agentic AI, Marketing Automation, First-Party Data | Mike Korba explores how AI is transforming marketing from content generation to autonomous execution. Rather than using AI only as a chatbot or copywriting assistant, he demonstrates how marketing teams can build AI agents that analyze first-party customer data, create audience segments, orchestrate personalized customer journeys, and execute campaigns with minimal human intervention. Through real-world examples from production environments and practical architectural patterns, attendees will learn how to move beyond AI prototypes and deploy reliable marketing agents that deliver measurable business outcomes. The session also covers the governance, evaluation, and human oversight needed to build AI systems that organizations can trust at scale. | Mike Korba is a co-founder of Positive User and holds a global industry thought leadership role at Positive. He is an expert in marketing automation, an enthusiast and theorist of the internet, and a practitioner of e-marketing. He has spoken at numerous conferences, including Web Summit, Infoshare, SaaStock, and How to Web, and has lectured at AGH University of Science and Technology in Krakow, Collegium Civitas, WSB Universities, and other institutions in Poland. He has experience working in an advertising agency, for a tool provider, and within a marketing department. As chief marketing officer (CMO), he advises User’s strategic clients and works with some of the biggest brands in the market to implement data-driven marketing and hyper-personalized automated communication.He shares his knowledge through the martechwelldone.pl podcast and numerous training sessions delivered in cooperation with organizations including EY, LABA Business School, and sprawnymarketing.pl. | mike-korba-from-prompt |
| 2026-11-11 15:05 - 15:50 (GMT+3) | 2026-11-11 | 15:05 | 15:50 | Talk | Hall 3 | How Agencies Operate In The 3rd Wave of Performance Marketing |  | Deividas Tokaris | How Agencies Operate In The 3rd Wave of Performance Marketing | Deividas Tokaris | Founder | Triple Scale | Lithuania | Performance Marketing, Agencies, Meta Ads | The performance marketing industry has gone through three distinct waves - from technical media buying to creative-first advertising and now to the AI era. In this session, Deividas Tokaris breaks down how modern agencies must evolve to stay competitive. He shares how leading agencies are restructuring teams, redefining the roles of media buyers and creative strategists, leveraging AI across production and operations, and building scalable systems that deliver consistent client results. Attendees will leave with a practical framework for operating a high-performance agency in a world where automation is replacing manual execution and strategy has become the true competitive advantage. | Deividas Tokaris is the founder of Triple Scale, a Meta-focused creative advertising agency. With more than seven years of experience and over $100 million in Meta ad spend under his management, he helps e-commerce brands scale through creative-led advertising. Today, his team manages $60 million in Meta ad spend annually, and he regularly speaks about creative strategy, media buying, and business growth at world-class events, including Ecomm Expo and Affiliate World. | deividas-tokaris-how-agencies |
| 2026-11-12 15:05 - 15:50 (GMT+3) | 2026-11-12 | 15:05 | 15:50 | Talk | Hall 2 | AI-Powered Keyword Clustering, Automating Content Strategy at Scale |  | Ahmed Bhula | AI-Powered Keyword Clustering, Automating Content Strategy at Scale | Ahmed Bhula | Founder | Director Head of Marketing | REM Digital Ltd | UK | Content Marketing,OpenAi API,Zapier,Make.com | In this talk, Ahmed Bhula presents an approach that uses OpenAI’s API and automation tools such as Zapier, leading to improved search rankings, stronger topical authority, and a more effective overall content strategy. | Ahmed Bhula is an experienced internet marketer at heart. He has extensive experience in the digital sector and has held senior roles at agencies operating globally. He has also successfully led in-house marketing teams at multimillion-pound businesses across the country and now runs his own digital marketing agency.When he is not working, Ahmed enjoys trying different foods, visiting restaurants, travelling in search of new adventures, and bouldering. | ahmed-bhula-ai-powered-keyword |
| 2026-11-11 11:20 - 12:05 (GMT+3) | 2026-11-11 | 11:20 | 12:05 | Talk | Hall 2 | Building Your First Agentic Marketing Team: A Working Case Study |  | Daphne Monro | Building Your First Agentic Marketing Team: A Working Case Study | Daphne Monro | Head of Brand | Learn to Trade | UK | Marketing Automation, Agentic Workflows, Content Review Automation, Case Study | This session is a teardown of an agentic marketing team that was built and deployed in production. Drawing on a real GitHub repository and a pre-flight review process, Daphne Monro walks the audience through the architecture behind a working set of artificial intelligence (AI) agents designed to handle specific marketing tasks, including content review, campaign workflows, and quality assurance (QA) for tracking.The talk covers the points of failure encountered along the way, the guardrails required before trusting agent output, and the measurable outcomes, from time saved and error rates to output consistency, alongside an honest account of what did not work. Rather than a hype pitch, this is a build log: attendees will leave with a concrete, reusable framework for scoping and structuring their first agentic marketing workflow. | Daphne Monro is the Head of Brand at LearnToTrade, where she leads brand strategy, generative engine optimisation (GEO), and the implementation of agentic workflows across marketing operations. She previously held progressively senior roles in search engine optimisation (SEO), website performance, and content strategy for a large hosting portfolio spanning multiple brands and countries. In these roles, she led a complex domain migration that preserved SEO authority.Portfolio: daphnemonro.com | daphne-monro-building-your |
| 2026-11-12 14:00 - 14:45 (GMT+3) | 2026-11-12 | 14:00 | 14:45 | Talk | Hall 1 | Scaling Keywords into Prompts: A Case Study on What 1,000 Tailored Prompts Generated |  | Pablo López | Scaling Keywords into Prompts: A Case Study on What 1,000 Tailored Prompts Generated | Pablo López | SEO/GEO Lead | DEPT | UK | GEO, Prompt Research, Future Of Search | As large language models (LLMs) increasingly mediate how users discover brands, keyword research alone can no longer map the full landscape of user intent. This talk presents a real case study involving a global peripherals brand, showing how a structured five-stage framework transformed client data and research inputs—including brand guidelines, Google Search Console (GSC) data, competitor gaps, and People Also Ask (PAA) questions—into over 1,000 semantically categorised prompts, organised by funnel stage, sentiment, and persona.The framework used an AI model to build a variable dictionary, generate reusable stem structures, and expand them into natural language prompts that mirror real user behaviour across the web, Reddit, and YouTube. The result was a content strategy grounded in how LLMs actually synthesise evidence, along with measurable growth in AI citation coverage. | Pablo López is an SEO and GEO Lead at DEPT, a global marketing and technology agency. He has over a decade of experience in SEO and digital marketing, leading strategies for global brands. | pablo-lpez-scaling-keywords |
| 2026-11-12 10:10 - 10:55 (GMT+3) | 2026-11-12 | 10:10 | 10:55 | Talk | Hall 4 | Why Customer Journey Mapping Is the Overlooked Foundation of AI-Era Content Strategy |  | Vivek Shankar | Why Customer Journey Mapping Is the Overlooked Foundation of AI-Era Content Strategy | Vivek Shankar | Head of Content and AEO | Krossings | Portugal | Buyer Journey, Customer Journey Mapping, Prompt Tracking, AEO | Most organic content strategies still start with keywords or, more recently, with a list of prompts pulled from a tool. Both approaches skip the step that actually determines whether any of it works: knowing what buyers need to know at each stage of their decision-making process and in what order.This talk makes the case that customer journey mapping is not a nice-to-have for content teams - it is the missing input that determines everything downstream. Without it, teams guess which prompts matter, chase ideal customer profile (ICP) questions with no sense of priority, and end up with content coverage that is heavy at the top and bottom of the funnel but empty in the middle - exactly where buyers are doing the most active comparison, whether that comparison happens in a search engine or an AI-generated answer.Vivek Shankar will show how journey mapping reframes three things content teams currently do blindly: which prompts and queries are actually worth tracking for AI visibility, which ICP questions deserve dedicated content rather than a passing mention, and where the real coverage gaps lie across the buyer’s journey - not just in traffic terms, but in whether the right content exists for the right buyer at the right moment in their decision-making process.Attendees will leave with a simple way to map their own buyer journeys and use that map to prioritise content and prompt-tracking decisions rather than working backwards from whatever a keyword or prompt tool happens to surface. | Vivek Shankar is a B2B content, SEO, and answer engine optimisation (AEO) consultant based in Lisbon. He works with B2B SaaS and fintech clients on content strategy, SEO audits, and AI search visibility. He also holds a senior leadership role at Krossings, a go-to-market (GTM) engineering startup, where he leads AEO workstreams and client delivery.Before moving into content and SEO, Vivek spent several years in institutional finance and foreign exchange (FX) journalism, working with J.P. Morgan, RBS, and Freddie Mac. This background shapes his emphasis on evidence, sourcing, and precision in how brands build authority with both search engines and AI systems.His work centers on helping in-house marketing teams understand why strong content and SEO programmes often fail to translate into AI visibility and which specific, practical changes can close that gap. | vivek-shankar-why-customer |
| 2026-11-11 08:00 - 9:00 (GMT+3) | 2026-11-11 | 08:00 | 9:00 | Coffee Break | Check-In & Coffee |  | Registration & Morning Coffee | Check-In & Coffee | Registration & Morning Coffee | Start the day by checking in, collecting your badge, and enjoying a fresh cup of coffee. It’s a relaxed opportunity to settle in, meet fellow attendees, and get ready for the sessions ahead. | registration-morning-coffee-check-in | ||||||
| 2026-11-11 13:00 - 14:00 (GMT+3) | 2026-11-11 | 13:00 | 14:00 | Lunch Break | Lunch, Networking & Refreshment |  | Lunch Break | Lunch, Networking & Refreshment | Lunch Break | A conference lunch break is the perfect mix of food and conversation. You share ideas, swap business cards, and make new connections. By the end, you're recharged and ready for the next session, fueled in both mind and body. | lunch-break-lunch-networking | ||||||
| 2026-11-12 08:00 - 9:00 (GMT+3) | 2026-11-12 | 08:00 | 9:00 | Coffee Break | Welcome Coffee |  | Registration & Morning Coffee | Welcome Coffee | Registration & Morning Coffee | Start the day by checking in, collecting your badge, and enjoying a fresh cup of coffee. It’s a relaxed opportunity to settle in, meet fellow attendees, and get ready for the sessions ahead. | registration-morning-coffee | ||||||
| 2026-11-11 10:55 - 11:20 (GMT+3) | 2026-11-11 | 10:55 | 11:20 | Coffee Break | Snacks, Beverages & Networking |  | Morning Break | Snacks, Beverages & Networking | Morning Break | A moment to relax, recharge, and enjoy networking with others. | morning-break-snacks-beverages | ||||||
| 2026-11-11 14:45 - 15:05 (GMT+3) | 2026-11-11 | 14:45 | 15:05 | Coffee Break | Snacks, Beverages & Networking |  | Afternoon Break | Snacks, Beverages & Networking | Afternoon Break | An afternoon break is just what you need to beat that post-lunch slump. It's the perfect chance to grab a coffee, take a breather, or chat with someone before diving back into sessions. | afternoon-break-snacks-beverages | ||||||
| 2026-11-12 10:55 - 11:20 (GMT+3) | 2026-11-12 | 10:55 | 11:20 | Coffee Break | Snacks, Beverages & Networking |  | Morning Break | Snacks, Beverages & Networking | Morning Break | A moment to relax, recharge, and enjoy networking with others. | morning-break-snacks-beverages-2 | ||||||
| 2026-11-12 13:00 - 14:00 (GMT+3) | 2026-11-12 | 13:00 | 14:00 | Lunch Break | Lunch, Networking & Refreshment |  | Lunch Break | Lunch, Networking & Refreshment | Lunch Break | A conference lunch break is the perfect mix of food and conversation. You share ideas, swap business cards, and make new connections. By the end, you're recharged and ready for the next session, fueled in both mind and body. | lunch-break-lunch-networking-2 | ||||||
| 2026-11-12 14:45 - 15:05 (GMT+3) | 2026-11-12 | 14:45 | 15:05 | Coffee Break | Snacks, Beverages & Networking |  | Afternoon Break | Snacks, Beverages & Networking | Afternoon Break | An afternoon break is just what you need to beat that post-lunch slump. It's the perfect chance to grab a coffee, take a breather, or chat with someone before diving back into sessions. | afternoon-break-snacks-beverages-2 | ||||||
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | From comments to clients: The 30‑minute‑a‑day LinkedIn sales system |  | Sarka Risch | From comments to clients: The 30‑minute‑a‑day LinkedIn sales system | Sarka Risch | LinkedIn Coach and Trainer | Sarka Risch Marketing | Switzerland | LinkedIn Sales, Lead Generation, Strategic Commenting, LinkedIn Strategy | Sarka Risch, LinkedIn coach and trainer, will train you in strategic commenting on LinkedIn. By the end of the session, you’ll define and be able to find your community and target audience on LinkedIn, write strategic comments on their posts to connect with them, and start conversations that turn qualified leads into calls. | Sarka Risch is a LinkedIn coach, trainer, and speaker.She joined LinkedIn in 2012 and started as a lurker, unsure of what to share, how to use the platform, and how to talk to people. In 2021, she began investing in her personal development, LinkedIn skills, copywriting, and sales and, in the process, discovered her purpose, vision, and mission.By April 2026, she had supported over 300 leaders from more than 30 industries in finding their voice on LinkedIn and building strong communities to achieve their goals through the platform. A significant part of her journey has involved cultivating a growth mindset, practising meditation, and studying Kabbalah. She speaks six languages, was born in Czechoslovakia, and has lived in Switzerland since 2007.Her unique LinkedIn coaching method was featured in Forbes in 2025. In 2026, she was recognised as the No. 1 female LinkedIn growth expert in Czechia and the No. 2 LinkedIn growth expert in Switzerland.In her 2024 TEDx talk, Sarka inspired the audience by sharing how embracing imperfection changed her life. In her talks, she enjoys inspiring audiences by sharing her LinkedIn and entrepreneurial journey.Passionate about personal development and leadership, Sarka continues to invest in her growth and LinkedIn expertise because she believes that strong connections and authentic voices create lasting impact. | sarka-risch-from-comments | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | I'll Build a Marketing Agent on Stage. You Tell Me What It Should Do. |  | Aurimas Paulius Girčys | I'll Build a Marketing Agent on Stage. You Tell Me What It Should Do. | Aurimas Paulius Girčys | CEO | Google Certified Professional | Former e-commerce lecturer at ISM University of Management and Economics | APG MEDIA | Lithuania | Ai Agents, Marketing Agents, Live Demo, Agents On Stage | Every AI conference talk shows polished demos. None of them shows the messy middle. Aurimas Paulius Girčys sets out to fix that - by building a marketing agent live on stage, with no rehearsal and no safety net. The audience picks the problem at the start of the session. He builds the agent in real time, using the same toolkit he uses at APG Media, his 12-person agency serving 73 clients. Expect to see prompt iterations that fail, architectural decisions made on the fly, and the unfiltered reality of what it actually takes to ship an agent that does useful work. By the end, the room will have a working agent, the source code, and - more importantly - a real sense of whether building one is as hard, as easy, or as different from “using ChatGPT” as the industry hype suggests. | Aurimas Paulius Girčys is the founder and CEO of APG Media, a Vilnius-based digital marketing agency with Google Premier Partner status, serving clients across Lithuania and multiple European markets. Under his leadership, APG Media has built a portfolio of 73+ active clients spanning e-commerce, B2B, and SaaS, with services ranging from paid media and SEO to AI-driven marketing automation. Aurimas is also the author of the book Team of Agents, which explores how small teams can outperform large ones by deploying multi-agent AI systems. He writes and speaks regularly on the intersection of AI and marketing operations. | aurimas-paulius-girys-ill-build | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | The agentic optimisation workshop: How to build an agent-ready brand and marketing strategy |  | Tom Vaughton, Andy Mollison | The agentic optimisation workshop: How to build an agent-ready brand and marketing strategy | Tom Vaughton, Andy Mollison | CEO | SEO Specialist, Search & Innovation Director | Varn | UK | Agentic Search, AI Visibility, GEO, Marketing | 1. Abstract 2. Agenda 3.Objectives 4. Target audience and Prerequisites | Tom Vaughton is the founder and CEO of Varn, an award-winning search marketing and SEO consultancy known for solving complex digital visibility challenges for ambitious brands. With over 25 years of experience in SEO, Tom leads a multidisciplinary team of technical SEO and GEO experts, data analysts, developers, and strategists, including Varn’s dedicated Innovation Team, which is pioneering new approaches to AI, agentic search, and brand visibility.At the forefront of search evolution, Tom and the Varn team work with clients across healthcare, publishing, e-commerce, and B2B sectors to help them stay ahead in a world where AI is reshaping how information is found and trusted online. Varn has developed frameworks to audit and improve brand visibility across both traditional and AI-powered search engines. As a regular speaker at industry-leading events, such as DME Lisbon 2026, BrightonSEO, and the NEXT Pharma Summit, Tom is known for sharing practical strategies that empower marketers to take action and drive measurable results for their brands and businesses.Tom is a committed advocate for sustainable leadership, community engagement, and creating a people-first workplace culture. Varn’s woodland office in the UK reflects his belief in fostering environments that inspire creative thinking, support innovation, and promote team well-being.With over 15 years of SEO and digital marketing experience, Andy Mollison is an SEO expert. He has shared his expertise on the main stage at BrightonSEO, the world’s largest SEO conference, and has worked in-house, agency-side, and as someone who has built and sold his own SEO businesses.One of Andy’s biggest strengths is SEO strategy, in particular, helping to explain decisions in straightforward language so that even non-SEO professionals can understand what needs to happen and why in order to see success. Outside of SEO, Andy is a fierce competitor on the race track and is also a professional motorsport instructor. | tom-vaughton-andy-mollison-the-agentic | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | Price Hacks: Proven Tactics for Revenue Increase. |  | Dima Melnik | Price Hacks: Proven Tactics for Revenue Increase. | Dima Melnik | Independent Pricing Consultant | FixPricing.com | Czech Republic | Growth, Marketing, Revenue, Pricing | 1. Abstract 2. Agenda
3. Objectives
4. Target audience and Prerequisites | Dima Melnik is a pricing partner who helps companies increase their prices and profits. He has helped over 100 companies, from startups to enterprises, achieve the profit they truly deserve. He has worked with brands such as Škoda, Yves Rocher, and Notino. As an expert at the JIC innovation center, he supports startups in scaling and growing. | dima-melnik-price-hacks | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | Become an Entity: How to Make AI Systems Recognise and Recommend Your Brand |  | Maryanna Franco | Become an Entity: How to Make AI Systems Recognise and Recommend Your Brand | Maryanna Franco | Founder | SEO & GEO Consultant | BrilliantSEO | Slovenia | GEO, Entity SEO, AI Visibility | Most workshops on AI visibility teach participants what to write. Maryanna Franco’s workshop teaches them what to be. By the end of this half-day session, every participant will have completed a live entity audit of their own brand and will leave with a prioritised action plan. What the workshop covers: The session runs in three blocks. Block 1 — Diagnose: Participants run a structured entity audit on their brand. Maryanna helps them identify exactly where the definition gaps are — inconsistent facts across sources, missing relationship signals, weak or absent structured data — and score their severity. This is the stage most brands skip entirely, which is why their AI visibility efforts stall. Block 2 — Build: Using the Entity Definition Framework, participants map out what their brand needs to state, where it needs to be stated, and how those signals need to connect across owned, earned, and third-party sources. This becomes a coherence brief — the difference between a brand that AI systems recognise as a defined entity and one they treat as a cluster of loosely related pages. Block 3 — Prioritise: Not every fix carries equal weight. Participants leave with a scored action list ranked by impact and effort, so their team knows what to do first, second, and what to stop doing entirely. Who this is for: Marketing managers, SEO leads, and digital marketing directors at mid-to-large companies who are already running content and SEO programmes and want to understand why those programmes are not translating into AI visibility and what specific changes to make. | Maryanna Franco is an experienced SEO and generative engine optimization (GEO) consultant with over 15 years of experience in digital marketing. She is the founder of BrilliantSEO, an SEO agency based in Slovenia with a focus on conversion-oriented SEO and optimization for AI systems.Maryanna has helped businesses worldwide across e-commerce, SaaS platforms, and service-based industries achieve long-term success through tailored SEO strategies. Her approach goes beyond standard SEO metrics; she focuses on conversion optimization and revenue growth by aligning SEO practices with her clients’ business goals. By combining her expertise in digital marketing with advanced techniques in optimization for AI, Maryanna designs strategies that not only improve rankings and user experience, but also ensure brands are understood, trusted, and recommended by search engines and large language models such as ChatGPT and Google’s AI Overviews, turning visibility into measurable business impact. | maryanna-franco-become-an | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | Digital PR for link building course |  | Libby Windle | Eirini Theodoridou | Marc Bulsa | Digital PR for link building course | Libby Windle | Eirini Theodoridou | Marc Bulsa | PR Director | Head of international PR | Senior PR Strategist | connective3 | UK | AI Search, Digital PR, Link Building, Social Media | This training course by David White is designed to give marketers, brands, and PR professionals a practical framework for delivering Digital PR campaigns that drive measurable visibility, authority, and commercial impact in 2026. As search continues to evolve through AI-generated results, large language models (LLMs), and changing media consumption habits, Digital PR now plays a far greater role in influencing brand discovery, search performance, and online reputation. This session focuses on how businesses can adapt their Digital PR strategies to remain effective within this changing landscape. The course combines strategic insight with practical implementation, covering both foundational principles and advanced approaches currently being used across modern search and media environments. Key areas covered include: • Building high-authority links that positively influence organic visibility and brand trust The session is intended to be highly practical, with real-world examples, actionable frameworks, and implementation advice that attendees can apply immediately within their own organizations or client campaigns. Attendees will leave with a clearer understanding of how Digital PR fits into the future of search and how to build campaigns that deliver both short-term visibility and long-term brand authority. | Marc leads the European PR offering at Connective3, delivering data-led digital PR campaigns across multiple international markets. Specialising in the French and Spanish landscapes, he works closely with brands to create campaigns that resonate with local audiences. Marc has worked across sectors including B2B, finance, tech, consumer, iGaming and travel. He specialises in building bespoke PR strategies that help brands grow across European and North American markets, combining creative storytelling with performance-driven resultsEirini is Head of International PR at connective3, where she leads cross-border digital PR strategies built on local insight, earned media and measurable performance. Since 2021, she has helped brands scale campaigns across international markets and has shared her expertise at BrightonSEO and other industry events. With over 11 years of experience working with household brands,Libby oversees Connective3’s International and UK PR departments, ensuring that our strategies and results drive our clients’ organic performance forward. Libby is passionate about crafting campaigns that make brands stand out, enhance reputation, and deliver exceptional results, globally. | libby-windle-eirini-theodoridou-marc-bulsa-digital-pr | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | CRO: from zero to Hero. A deep dive into optimizing for conversions. |  | András Kobza | CRO: from zero to Hero. A deep dive into optimizing for conversions. | András Kobza | CEO, Head of CRO | Konvertify CRO | Hungary | Cro,optimization, Ecommerce | This session delivers a full day of CRO, with basic concepts to optimize (mainly) ecommerce sites for conversion. We go through main page types and typical mistakes, USPs, user experience, optimization methods and much more. The workshop is hands on and practical, with only minimal theory and lots of examples and practical recommendations and some tasks that the participants have to do in groups or individually. The workshop also touches on optimization for AI Agents, as that is a growing part of ecommerce and CRO and an ever changing scene. This is an area of extreme interest on my part, which I believe will be a vital area to know about for all ecommerce and digital marketing professionals. | András Kobza is an e-commerce and CRO expert with over 10 years of experience in optimizing e-commerce stores and conversion rates.He is a regular speaker at conferences on e-commerce, CRO, and cross-border e-commerce. | andrs-kobza-cro-from | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | Building websites without a CMS: AI, Astro, Git and Cloudflare Pages |  | Artem Daniliants | Building websites without a CMS: AI, Astro, Git and Cloudflare Pages | Artem Daniliants | Founder & CEO | Daniliants Ventures | Estonia | Static Sites, AI Web Development, CMS-free, Web Performance | In this workshop, Artem Daniliants will walk through the actual workflow: what AI is genuinely good at, what it is not, where the team still writes code by hand, and where they stopped trying to automate. The design-system part is the most surprising - for years, that was the slowest and most expensive piece of any website build. Astro on its own would be worth a session: the islands model, the built-in search engine optimization (SEO) and schema support, and the way it treats content collections. Cloudflare Pages closes the loop with free hosting and Git-based deploys. | Artem Daniliants is the founder and CEO of Daniliants Ventures, a growth marketing team working with e-commerce and business-to-business (B2B) clients in Finland, Estonia, and across the European Union (EU). A serial entrepreneur active in marketing and technology since 2007, Artem blends growth marketing, software development, and product thinking in a way that is uncommon in the industry - his background spans 15 years of search engine optimization (SEO), Python development, product management, user experience (UX), and artificial intelligence (AI) automation. He is currently focused on AI-native workflows that let teams design, build, and ship at a pace that used to require much larger teams. He holds a degree in Business and IT from the University of Oulu and has taught entrepreneurship at the high school level. | artem-daniliants-building-websites | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | Entity Strategies That help you Get Ahead |  | Genie Jones | Entity Strategies That help you Get Ahead | Genie Jones | Knowledge Graph Manager | InLinks | UK | Entity SEO, EntityMap, Structured Data, Applications In AI, Aplications In SEO, | Most SEOs still think in keywords. Search engines stopped thinking that way over a decade ago. Since Google acquired Freebase in 2010 and built its Knowledge Graph on top of it, ranking has been driven by entities: the concepts, people, places, and things that keywords merely point at. A brand that optimises for keywords without understanding the entity underneath is optimising for a system that no longer exists. This workshop takes attendees through the full arc of entity strategy in one day. It starts with the concept itself: what an entity actually is, how search engines assign salience to it, and why this replaced keyword density as the thing that matters. It moves into practical application: how to structure internal linking around entities so a site's own architecture teaches search engines what it knows. It then extends the same thinking into AI: EntityMap, a structured knowledge layer that declares entities explicitly for AI retrieval systems, addressing the same disambiguation problem that schema markup solves for traditional search, but built for how AI systems actually retrieve and reason. The day closes by pivoting to measurement: how to track whether AI systems are representing a brand's entities correctly, and what to do when they are not. This is not four separate topics loosely grouped together. It is one idea followed all the way through: entities are the unit search engines and AI systems actually work with. Understand the unit, structure a site around it, declare it explicitly, then measure whether the message landed. Session 1: What is an entity (09:00 to 10:55, 1h 55m) ● Teaching (25 min): Entity salience explained. Term frequency versus relative frequency (why entity stuffing does not work). Positional salience (why your most important entity belongs in the title and early in the content). Semantic salience (why interlinked, related entities on a page strengthen the whole document's authority in the Knowledge Graph). ● Hands-on (40 min): Attendees take their three most important pages and run them through the free InLinks Entity Analyzer to see how many of the page's entities have actually been indexed by Google. Where the number falls short of expectation, identify what is missing. ● Discussion (15 min): Group review of findings. What patterns show up across different sites and industries. What a low entity count actually signals about a page. Session 2: Internal linking based on entities (11:20 to 13:00, 1h 40m) ● Teaching (15 min): Anchor text and synonyms. Why linking toward your most important pages using varied, contextually appropriate language (not just the exact keyword) improves how search engines read the relationship between pages. ● Hands-on (50 min): Attendees map their own site's entity structure using InLinks: identify the core entity for each key page, check whether supporting content correctly links back to the right hub, and flag any pages that try to cover more than one main entity. ● Discussion (10 min): Common structural problems found in the room, and how to prioritise fixing them. Session 3: EntityMap (14:00 to 15:30, 1h 30m) ● Teaching (20 min): How EntityMap reduces hallucinations. Declared relationships between entities (predicates like CONFLICTS_WITH, IMPROVES) give AI systems an explicit reasoning path instead of forcing them to infer one from unstructured prose. Real evidence: what happened when an EntityMap was installed on waikay.io, including a 48-hour reversal of a three-month score decline. ● Hands-on (35 min): Attendees draft their first EntityMap entity set using the reference prompt, working from the entities and hub pages identified in Session 2. ● Discussion (10 min): How the entity work from the morning sessions feeds directly into what goes in the EntityMap. Session 4: AI visibility and entity tracking (15:55 to 17:00, 1h 05m) ● Hands-on (25 min): Attendees run a live measurement of how an AI platform currently describes their brand's core entity or entities, comparing it against what they actually claim on their site. ● Group presentations and wrap (20 min): Attendees share their single most important finding from the day and their top priority action. Key takeaways and resources. By the end of this workshop, participants will be able to: ● Understand entity salience: term frequency, positional salience, and semantic salience, and how each affects ranking ● Audit a page's entity coverage using the InLinks Entity Analyzer and identify gaps ● Build an internal linking structure around entity hub pages, applying the one-entity-per-page principle ● Use synonym-based anchor text to strengthen entity relationships across a site ● Understand how EntityMap extends entity disambiguation from schema markup into live AI retrieval ● Draft a first EntityMap entity set for their own brand ● Measure how accurately an AI platform currently represents their brand's key entities, and build a 90-day action plan to improve it Who this workshop is for ● Content strategists and information architects responsible for site structure and internal linking ● Agency practitioners looking to extend entity SEO into AI visibility as a service offering ● In-house marketing and content teams who want their site and their AI presence to say the same thing Participants should have a working understanding of SEO fundamentals. No prior knowledge of entity SEO, schema markup, or AI visibility measurement is required. The workshop builds every concept from first principles before moving to hands-on application. Participants should come with: ● A laptop with internet access. ● A free InLinks account, or willingness to sign up during the first session. ● Access to at least one AI platform (ChatGPT, Gemini, Perplexity, or Claude) for the Session 4 measurement exercise | Genie Jones is a Knowledge Graph Manager at Waikay and InLinks, where she guides the entity SEO practice and has spent five years shaping one of the most established knowledge graphs in the industry.A first-class graduate in Language, Culture and Communications from the University of Warwick, Genie brings a rare perspective to technical SEO - one rooted in the intersection of language and data. Her work explores how probabilistic linguistic outputs from search engines and AI can be translated into structured, usable marketing intelligence.She is the author of the AI Brand Visibility Guide and is widely recognised for her ability to make complex, technical subjects genuinely accessible to all audiences. Whether speaking to seasoned developers or marketing generalists, Genie has a knack for turning abstract concepts into practical, actionable insights. | genie-jones-entity-strategies | |
| 2026-11-10 09:00 - 17:00 (GMT+2) | 2026-11-10 | 09:00 | 17:00 | Workshop | Preparing Your Website for the Agentic Web: A Practical Playbook |  | Daphne Monro | Preparing Your Website for the Agentic Web: A Practical Playbook | Daphne Monro | Head of Brand | Learn to Trade | UK | Agentic Web, GEO (Generative Engine Optimisation), AI Search, AI Agents, Schema Markup, Structured Data, Site Architecture, Technical SEO, Machine-readable Content, Content Structuring, Metadata Optimisation, Agent-friendly Websites, AI-driven Discovery, LLM Optimisation, Personalised Search, Site Audits, Internal Linking, Crawlability, CRO, Future Of Search | As artificial intelligence (AI) agents increasingly browse, evaluate, and act on behalf of users, websites must now serve two audiences: humans and the agents acting for them. This full-day workshop is a hands-on playbook, not a trend overview. Daphne Monro walks participants through the concrete technical and content changes needed to make any website legible to AI agents and optimised for agentic search—covering how to structure content for machine parsing, adapt metadata and schema for agent comprehension, rethink site architecture and internal linking for non-linear agent navigation, and build the signals that enable agents to surface and recommend pages accurately. The workshop includes a live audit of a real website, demonstrating exactly what to prioritise and how to measure whether the changes are working, followed by guided exercises in which participants apply the same framework to their own sites. By the end of the workshop, attendees will have a prioritised, ready-to-use checklist that they can apply immediately to any website, regardless of its platform or industry. | Daphne Monro is the Head of Brand at LearnToTrade, where she leads brand strategy, generative engine optimisation (GEO), and the implementation of agentic workflows across marketing operations. She previously held progressively senior roles in search engine optimisation (SEO), website performance, and content strategy for a large hosting portfolio spanning multiple brands and countries. In these roles, she led a complex domain migration that preserved SEO authority.Portfolio: daphnemonro.com | daphne-monro-preparing-your | |
| 2026-11-11 11:20 - 12:05 (GMT+3) | 2026-11-11 | 11:20 | 12:05 | Talk | Hall 1 | Unlocking Growth Through Non-Traditional Marketing Channels |  | Nataliia Pavlova | Unlocking Growth Through Non-Traditional Marketing Channels | Nataliia Pavlova | Client Business Coordinator | newage. | Ukraine | Platforms, Twitch | As competition and advertising costs continue to rise across traditional platforms, brands need new ways to reach audiences. In this session, Nataliia Pavlova explores emerging and often overlooked channels such as Twitch, gaming ecosystems, community-driven platforms, retail media, and other high-attention environments. | With five years of experience in digital marketing, Nataliia Pavlova works at the intersection of marketing and analytics.She was a finalist in the Unilever Business Case competition and regularly lectures on media advertising and comprehensive analysis.As a Business Coordinator, she works with both standard and non-standard digital challenges, helping teams turn complex tasks into clear, practical solutions.She is also experienced in building and growing a business in Ukraine during wartime—a challenging environment that requires flexibility, resilience, and a strong focus on results. | nataliia-pavlova-unlocking-growth |
| 2026-11-12 14:00 - 14:45 (GMT+3) | 2026-11-12 | 14:00 | 14:45 | Talk | Hall 2 | Build your MarketingOS in one day: From empty folder to working AI department |  | Mateusz Masiczak | Build your MarketingOS in one day: From empty folder to working AI department | Mateusz Masiczak | Marketing Manager | Marketing Team Lead | Synergy Codes | Poland | Marketing Operations, AI Agents, Context Engineering, AI Marketing Teams | In this hands-on session, participants build their own working marketing operating system (Marketing OS) from scratch - on their own laptops and for their own brands. Mateusz Masiczak walks the group through the full setup he uses to run a four-person marketing team alongside more than 30 artificial intelligence (AI) agents: structuring the repository, writing context files - such as brand voice, ideal customer profile (ICP), and an offer library - that agents actually use, creating the first skills as plain-language playbooks, connecting real tools via application programming interfaces (APIs) and the Model Context Protocol (MCP), and assembling agents into departments with defined roles and outputs.The day is organised around one deliverable: by the end, each participant will have a functioning system that can plan and draft a multichannel campaign - including landing page copy, advertising variants for each platform, and a consistent message across channels - from a single offer brief.The workshop covers the full technology stack used in production at Synergy Codes, including the necessary guardrails: when deterministic scripts are more reliable than large language model (LLM) outputs, how to review agent output at scale, and which decisions should always remain in human hands.Participants need a laptop and a Claude account; no coding background is required. They will leave with their own repository, a template library, and a 30-day adoption plan for their team. | Mateusz Masiczak is a Marketing Manager who leads a team of marketers and artificial intelligence (AI) agents and runs his marketing function entirely through a marketing operating system (Marketing OS): a repository of skills, agents, and scripts that handles most of the team’s work, from multichannel campaign production to day-to-day workflows. He previously worked as a senior branding expert at Boeing and led marketing projects at UBS. He is certified in PRINCE2 and AgilePM and writes about AI-native marketing operations. He shares his systems, templates, and honest failure stories on LinkedIn. | mateusz-masiczak-build-your |