Maryanna Franco
About
Maryanna Franco is an experienced SEO and generative engine optimization (GEO) consultant with over 15 years of experience in digital marketing. She is the founder of BrilliantSEO, an SEO agency based in Slovenia with a focus on conversion-oriented SEO and optimization for AI systems.
Maryanna has helped businesses worldwide across e-commerce, SaaS platforms, and service-based industries achieve long-term success through tailored SEO strategies.
Her approach goes beyond standard SEO metrics; she focuses on conversion optimization and revenue growth by aligning SEO practices with her clients’ business goals. By combining her expertise in digital marketing with advanced techniques in optimization for AI, Maryanna designs strategies that not only improve rankings and user experience, but also ensure brands are understood, trusted, and recommended by search engines and large language models such as ChatGPT and Google’s AI Overviews, turning visibility into measurable business impact.
Maryanna Franco | Become an Entity: How to Make AI Systems Recognise and Recommend Your Brand
Most workshops on AI visibility teach participants what to write. Maryanna Franco’s workshop teaches them what to be.
By the end of this half-day session, every participant will have completed a live entity audit of their own brand and will leave with a prioritised action plan.
What the workshop covers:
The session runs in three blocks.
Block 1 — Diagnose: Participants run a structured entity audit on their brand. Maryanna helps them identify exactly where the definition gaps are — inconsistent facts across sources, missing relationship signals, weak or absent structured data — and score their severity. This is the stage most brands skip entirely, which is why their AI visibility efforts stall.
Block 2 — Build: Using the Entity Definition Framework, participants map out what their brand needs to state, where it needs to be stated, and how those signals need to connect across owned, earned, and third-party sources. This becomes a coherence brief — the difference between a brand that AI systems recognise as a defined entity and one they treat as a cluster of loosely related pages.
Block 3 — Prioritise: Not every fix carries equal weight. Participants leave with a scored action list ranked by impact and effort, so their team knows what to do first, second, and what to stop doing entirely.
Who this is for:
Marketing managers, SEO leads, and digital marketing directors at mid-to-large companies who are already running content and SEO programmes and want to understand why those programmes are not translating into AI visibility and what specific changes to make.