Mick Griffin
About
Mick has been working in the tech ecosystem for over 18 years for companies such as GetResponse, Brand24 and now TRAFFIT. His experience spans roles across Sales, Marketing and Customer Success and driving revenue from each channel.
As Chief Growth Officer at TRAFFIT, Mick found that we have a space in recruitment where both candidates and hirers are feeling uncomfortable. With his amazing team at TRAFFIT he wants to fix this problem, and make recruitment processes enjoyable for everyone involved by providing both tools and education.
Mick Griffin | Why building super fans over customers is the key to organic revenue growth.
During this talk, Mick Griffin will share how Traffit has grown its business by creating superfans. While competitors fight for budget and resources to be there when buyers reach their purchasing window, Mick and his team have built a model that consistently wins new business without spending like the competition.
Mick will share how focusing on turning Traffit’s ideal customer profile (ICP) into fans before they become customers not only lowers customer acquisition costs, but also contributes to industry-low churn and creates revenue expansion.
He will show attendees how Traffit has built Poland's largest active online community for its ICP, and how Traffit has opened libraries and even produced children's books to drive revenue.
This is truly a growth model attendees will not find in any book or be taught in any university.