Aurimas Paulius Girčys
About
Aurimas Paulius Girčys is the founder and CEO of APG Media, a Vilnius-based digital marketing agency with Google Premier Partner status, serving clients across Lithuania and multiple European markets. Under his leadership, APG Media has built a portfolio of 73+ active clients spanning e-commerce, B2B, and SaaS, with services ranging from paid media and SEO to AI-driven marketing automation. Aurimas is also the author of the book Team of Agents, which explores how small teams can outperform large ones by deploying multi-agent AI systems. He writes and speaks regularly on the intersection of AI and marketing operations.
Aurimas Paulius Girčys | I’ll Build a Marketing Agent on Stage. You Tell Me What It Should Do.
Every AI conference talk shows polished demos. None of them shows the messy middle. Aurimas Paulius Girčys sets out to fix that - by building a marketing agent live on stage, with no rehearsal and no safety net.
The audience picks the problem at the start of the session. He builds the agent in real time, using the same toolkit he uses at APG Media, his 12-person agency serving 73 clients. Expect to see prompt iterations that fail, architectural decisions made on the fly, and the unfiltered reality of what it actually takes to ship an agent that does useful work.
By the end, the room will have a working agent, the source code, and - more importantly - a real sense of whether building one is as hard, as easy, or as different from “using ChatGPT” as the industry hype suggests.