
Ričardas Plumpa
About
Ričardas Plumpa is a Delivery Team Lead at Raffish Agency, where he leads the global delivery of managed services and onboarding for software-as-a-service (SaaS) customer experience management (CXM) solutions. With a strong background in customer experience, sales enablement, and operational leadership, he oversees end-to-end delivery, ensuring high-quality outcomes for enterprise clients.
Previously, Ričardas held multiple leadership roles, driving global sales enablement, go-to-market strategy, and process optimisation across international teams. His career spans more than a decade, evolving from event and project management into strategic leadership, with a focus on scaling teams, improving performance, and delivering measurable business impact.
Ričardas Plumpa | Conversational Capital
Conversation Capital is the accumulated value created when a brand consistently participates in relevant conversations, takes ownership of strategic communication, and provokes new discussions that shape market behaviour. During this talk Ričardas Plumpa will explore how leading global brands manage marketing communications (MarCom) through three approaches: Own, Provoke, and Participate.