Nataliia Pavlova
About
With five years of experience in digital marketing, Nataliia Pavlova works at the intersection of marketing and analytics.
She was a finalist in the Unilever Business Case competition and regularly lectures on media advertising and comprehensive analysis.
As a Business Coordinator, she works with both standard and non-standard digital challenges, helping teams turn complex tasks into clear, practical solutions.
She is also experienced in building and growing a business in Ukraine during wartime - a challenging environment that requires flexibility, resilience, and a strong focus on results.
Nataliia Pavlova | How A Ukrainian Agency Adapted, Grew, And Helped Businesses Stay Resilient During War
This session explores the real-world challenges, decisions, and strategies that helped a Ukrainian marketing agency maintain operations, support clients, retain talent, and continue innovating under constant uncertainty.
Beyond survival, it is a story about resilience, adaptability, and the role marketing can play in helping businesses navigate crisis.