
Patrick Dunne
About
Patrick Dunne is a global growth and localisation consultant with 30 years’ experience helping organisations expand internationally. He works with businesses to improve how they communicate, market, and sell across languages and cultures, with a particular focus on localisation strategy, multilingual content, international buyer trust, and market readiness. He brings a commercially focused perspective to localisation, viewing language not only as content but also as a driver of visibility, credibility, and growth in new markets.
Patrick Dunne | AI Wrote It… The Market Didn’t Buy It. The Limits of Automated Localisation
AI has revolutionised content development at scale, but scale without cultural fit can lead to failure. This session clarifies what AI genuinely amplifies in international marketing and where human strategic judgement remains irreplaceable.