Generative Engine Optimization (GEO) has moved from buzzword to business-critical discipline faster than any marketing shift in the last decade. As users increasingly turn to ChatGPT, Perplexity, Google AI Overviews, and a growing list of AI assistants, the rules of visibility are being rewritten in real time.

In this session, Andre Alpar cuts through the hype and separates what actually works from what is merely noise in the current GEO landscape. Drawing on hands-on case studies across multiple industries, he examines which tactics are driving citations, traffic, and authority inside generative answers - and which widely promoted approaches are quietly failing.

Expect concrete data points, before-and-after examples, and a clear-eyed view of how classic SEO principles translate, or do not translate, into the age of large language model (LLM)-powered search. Andre will look at content structures, entity strategies, digital PR leverage, and technical signals that AI systems reward today.

Equally important, he will address the tools and workflows that are worth the budget versus those that overpromise and underdeliver. Attendees will leave with an actionable framework to audit their own GEO readiness, prioritize the right investments, and avoid the most common strategic missteps.

Whether attendees are just starting to explore AI visibility or already running a mature program, this talk is designed to help them propel their SEO into the generative era with confidence.