Googlebot is fast, but it still relies on what a server tells it. HTTP responses shape how content is crawled, cached, and indexed - and small misconfigurations can quietly cause big problems. In this session, participants will learn how to take control of how Googlebot sees and prioritizes a website.

Join former Google engineer Fili Wiese to learn how to use HTTP responses to make crawling more efficient and indexing more accurate. Participants will get a breakdown of Google’s real-world crawling behavior, limits, and error handling, and learn how to spot and solve crawl inefficiencies and issues using Google Search Console and server logs.

Through practical examples and case studies, this session offers actionable tactics for decision-makers, developers, and SEO professionals of all levels to understand what their infrastructure is communicating to search engines and how to optimize their websites. Having worked at Google Search, Fili is the go-to expert when it comes to technical SEO.