Felix Beilharz
About
Felix Beilharz is the No. 1 Digital Marketing Expert in Germany according to Favikon (2023–2026). He has authored 11 books, consulted more than 100 companies, had more than 150 appearances on German television, and has given keynotes and seminars in 22 countries. His social media followers add up to a community of over 150,000.
Felix Beilharz | What Are You Looking At? How to Improve Your Ads Through the Learnings of Eye Tracking
Normally, marketers measure ads using KPIs such as CTR, CPC, or ROAS - and that’s great. But what if the problem lies one step earlier? What if the audience does not perceive the ad and its message the way it was intended? In that case, the ad will never be as effective as it could be - and no analytics tool will tell marketers why.
Fortunately, there’s a solution. Felix Beilharz has conducted dozens of eye-tracking analyses on Meta and TikTok ads across various brands. These studies reveal how people actually consume ads: where they look, what captures their attention, and what they completely miss.
With this knowledge, participants will be able to guide viewer attention exactly where they want it, avoid distractions and confusion, and ultimately improve all their KPIs. Sounds like magic? Well... it kind of is.
This talk is a mix of entertainment, scientific study results, practical examples, and actionable insights that participants can implement the very next day.