Deividas Tokaris
About
Deividas Tokaris is the founder of Triple Scale, a Meta-focused creative advertising agency. With more than seven years of experience and over $100 million in Meta ad spend under his management, he helps e-commerce brands scale through creative-led advertising. Today, his team manages $60 million in Meta ad spend annually, and he regularly speaks about creative strategy, media buying, and business growth at world-class events, including Ecomm Expo and Affiliate World.
Deividas Tokaris | How Agencies Operate In The 3rd Wave of Performance Marketing
The performance marketing industry has gone through three distinct waves - from technical media buying to creative-first advertising and now to the AI era. In this session, Deividas Tokaris breaks down how modern agencies must evolve to stay competitive. He shares how leading agencies are restructuring teams, redefining the roles of media buyers and creative strategists, leveraging AI across production and operations, and building scalable systems that deliver consistent client results. Attendees will leave with a practical framework for operating a high-performance agency in a world where automation is replacing manual execution and strategy has become the true competitive advantage.