DIGITAL MARKETING
EUROPE 2021
Conference + Expo

[April 26-29, 2021 | Online]

SCHEDULE

[Schedule]

1st Conference Day

2nd Conference Day

Workshops (April 26)

Time: 10:00 – 17:00 (GMT+3)

Lunch Break is between 13:15 and 14:15 (GMT+3)

How to Use Emotional Marketing to Increase Sales

Alexander Novicov

IQD Agency

Brand Positioning Bootcamp - Advanced Skills To Position Your Brand for Growth

Scott Seidewitz

The Seidewitz Group

Workshops (April 27)

Time: 10:00 – 17:00 (GMT+3)

Lunch Break is between 13:15 and 14:15 (GMT+3)

Developing Communities as One of the Most Important Channels of Marketing in the Digital Age

Elinor Cohen

The Engagement Strategy Group

Create and Measure Facebook Campaigns Like a Professional. Deep Dive Into Facebook Business Manager Possibilities

Katrin Vilimaa-Otsing

Turunduskoolitus OÜ

1st Conference Day (April 28)

	Room 1: Strategy and Vision	Room 2: Search World	Room 3: Performance Marketing	Room 4: Social and Content Marketing	Room 5: Powerful Brands	Room 6: Visual Perfection (Youtube and Facebook)	Room 7: Random Gems	Room 8: Panel Discussions
09:00 - 09:30 (GMT +3)	Registration
09:30 - 10:30 (GMT +3)	OPENING KEYNOTE: How the World's Highest Converting Websites Make their Visitors Buy Tim Cameron-Kitchen Exposure Ninja (Room 1)
10:35 - 11:20 (GMT +3)	Succeeding as an Entrepreneur in a Post-COVID World Donnie SC Lygonis KTH Innovation Entrepreneurship Digitalization Startups Room 1: Strategy and Vision	Winning in Paid Search - the Way Award-Winners Do It Anders Hjorth Innovell Paid Search Search Strategy Room 2: Search World	Notifications : Just Cut the Sht ? Arthur Retrou Dernier Cri UX Design Notification Room 3: Performance Marketing*	Who Are We in 2020? Exploring Differences in Our Physical and Digital Lives Geraint Evans Dr Geraint Evans Social Media Customer Experience Room 4: Social and Content Marketing	Using Best Practice Principles From Brand Marketing To Help Promote Independent Musicians Mark Knight Major Labl Music Marketing Independent Artists Room 5: Powerful Brands	Room 6: Visual Perfection (Youtube and Facebook)	How to Win User Hearts with Best Google Ads Copy Krzysztof Marzec DevaGroup Google SEO CTR A/B Testing Room 7: Random Gems	Entities and SEO Bastian Grimm Jason Barnard Dixon Jones Viola Eva Dominik Berger Room 8: Panel Discussions
11:20 - 11:35 (GMT +3)	Morning Break
11:35 - 12:20 (GMT +3)	Startup Marketing - Why It Is Not Enough to Have a Great and Innovative Idea Elinor Cohen The Engagement Strategy Group Marketing Strategy Startup Marketing Room 1: Strategy and Vision	How to Get a Knowledge Panel without Wikipedia Jason Barnard Kalicube Knowledge Graph Entity Based Search Brand Room 2: Search World	Full-Funnel CRO: Optimising the Complete Customer Journey Bethan Vincent Netsells Lifecycle Marketing Conversion Rate Optimization Attribution Room 3: Performance Marketing	Where to Find Fantastic Links: Discovering Places for Content Promotion Venchito Tampon Jr. SharpRocket Link Building Content Marketing Room 4: Social and Content Marketing	Online Personal Branding: Business Influencers on The Rise Kotryna Kurt Linkedist Linkedin Personal Branding Social Image Room 5: Powerful Brands	Augmented Reality (AR) the New Marketing Tool Katrine Konyher Khora Virtual Reality Augmented Reality Room 6: Visual Perfection (Youtube and Facebook)	How to Dominate Amazon in 2021: Sellers Top Strategies & Challenges Davide Nicolucci Growth Hack Consulting HK LTD Amazon Advertising Room 7: Random Gems	Social Media and Digital Marketing (I) Mike McGrail Simon Beyer Tiziana Tini Veronica Gentili Room 8: Panel Discussions
12:25 - 13:10 (GMT +3)	Double Your Revenue: How the 2y3x Method Works Felix Velarde The 2Y3X® Programme Growth Leadership Room 1: Strategy and Vision	The Death of Third Party PPC Marketing - Beyond Contextual Targeting Ferdi Febianno Anggriawan Gojek Ads Pay Per Click Room 2: Search World	How to Apply Performance Marketing Across Every Step of the Sales Funnel Giedrius Morkūnas Marketing Recycling Performance Marketing CRO Room 3: Performance Marketing	The Art of Writing Meaningful Articles That Rank and Convert: A Powerful How-To Viola Eva Flow SEO Content Writing Content Marketing Room 4: Social and Content Marketing	Brand Strategy Meets Digital: Differentiate or Die Markus Kramer Brand Affairs AG / Cass Business School Brand Strategy Positioning Room 5: Powerful Brands	Future Gazing: Trends in AI and Creative Video Nageela Yusuf Cerebriam Studio Social Media Video AI Room 6: Visual Perfection (Youtube and Facebook)	Become Pricing Ninja – Increase Revenue, Enhance Customer Growth and Gain in-Depth Knowledge on Competitive Dynamics Maciej Kraus Movens Capital / Stanford Pricing Monetization Room 7: Random Gems	Podcasting and Storytelling Bethan Vincent Ida Serneberg Sanjay Sauldie Sarah Sal Clo Willaerts Michał Kasprzyk Room 8: Panel Discussions
13:10 - 14:10 (GMT +3)	Lunch Break
14:10 - 14:55 (GMT +3)	Room 1: Strategy and Vision	Supercharging SEO for E-Commerce Bastian Grimm Peak Ace AG E-Commerce SEO Room 2: Search World	The Useful Visitor: How to Trigger Your User's Appetite? Thomas Leonetti APOLLO SEO CTR Room 3: Performance Marketing	Podcasting as Effective Content Marketing - Understanding the Listener Acquisition Flow Mark Asquith Rebel Base Media Content Marketing Podcasting Room 4: Social and Content Marketing	Marketers Guide: Privacy, Consent and Personalization in the Modern Privacy Era Claire Feeney OneTrust PreferenceChoice Privacy Regulations Consent Collection Room 5: Powerful Brands	How to Built a Brand That Consumers Can't Resist Marta Cwalina-Śliwińska Cwalina Marketing Consulting Brand Strategy Case Studies Room 6: Visual Perfection (Youtube and Facebook)	Optimisation in Media-Buying for SMBs: Now and in the Next Two Years Vlad Zhovtenko RedTrack.io Media-Buying Automation Room 7: Random Gems	User Experience (UX) Dean Schuster Justin Racine Chris Averill Room 8: Panel Discussions
15:00 - 15:45 (GMT +3)	The Critical Variable for Growth You're Not Optimizing: The Growth Lead Anuj Adhiya Sophya Growth Culture Room 1: Strategy and Vision	Owning the B2B SAAS Market - How to Become an Organic Visibility Leader Bernard Zitzer Bernard Zitzer SEO B2B Competitor Analysis Room 2: Search World	Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay Justin Racine Perficient E-Commerce UX Product Detail Pages Room 3: Performance Marketing	Lean Content Strategy for Startups Dominik Berger Attention Fox Content Strategy Content Marketing User Experience Startups Room 4: Social and Content Marketing	Avatars in the Metaverse: the Future of Online Events Clo Willaerts Karel de Grote College in Antwerp Online Events Sponsoring Room 5: Powerful Brands	How to Use Facebook Ads to Sell Event Tickets Sarah Sal AdEspresso/Hootsuite Facebook Ads Event Marketing Room 6: Visual Perfection (Youtube and Facebook)	Page Speed in 2021 Gerry White Rise at Seven Google SEO UX Page Speed Room 7: Random Gems	Automation and AI in Advertising (I) Javed Khattak Ferdi Febianno Anggriawan Roman Gavuliak Room 8: Panel Discussions
15:45 - 16:00 (GMT +3)	Afternoon Break
16:00 - 17:00 (GMT +3)	CLOSING KEYNOTE: #UserLovers: Customer Experience Is an Obligation and Not an Option Daniel Marote Hydra.Digital (Room 1)

2nd Conference Day (April 29)

	Room 1: Strategy and Vision	Room 2: Search World	Room 3: Performance Marketing	Room 4: Social and Content Marketing	Room 5: Powerful Brands	Room 6: Visual Perfection (Youtube and Facebook)	Room 7: Random Gems	Room 8: Panel Discussions
09:00 - 09:30 (GMT +3)	Registration
09:30 - 10:30 (GMT +3)	OPENING KEYNOTE: The 7 Sins of Marketing - Bridging the Gap Between Old & New Ferdinand Goetzen FerdinandGoetzen.com (Room 1)
10:35 - 11:20 (GMT +3)	(Transruption(R) - How Key Technologies Are Changing Traditional Digital Marketing) Sanjay Sauldie Sauldie.org & EIMIA Digital Transformation Digital Disruption Room 1: Strategy and Vision	How to Grow Fast and Scale Fast with Google Ads Aurimas Paulius Girčys APG MEDIA Room 2: Search World	How to Utilize LinkedIn Strategically to Reach Your Goals in 2021 Christoffer Bertilsson LinkedKurs LinkedIn Professional Network Room 3: Performance Marketing	Influencer Engagement for B2B & Corporate Reputation Walter Jennings Asia Insight Circle B2B Marketing Influencers Room 4: Social and Content Marketing	Storytelling - How Stories Can Sell Anything Chris Averill Northford Brand Strategy Storytelling UX Room 5: Powerful Brands	Performance Marketing With YouTube Ads Povilas Krikščiūnas Hostinger International YouTube Performance Marketing Room 6: Visual Perfection (Youtube and Facebook)	See.Sense - Our Online Story Jemma Nimick See.Sense Brand Strategy Bikes Room 7: Random Gems
11:20 - 11:35 (GMT +3)	Morning Break
11:35 - 12:20 (GMT +3)	The End of Third-Party Cookies—What’s Next? Zac Faruque OneTrust PreferenceChoice Privacy Cookies Data Collection Room 1: Strategy and Vision	The Move From #Strings to #Things in SEO. How Entities and Topics Are Used by Google to Drive Search. Dixon Jones Inlinks.net Entities SEO Organic Reach Knowledge Graphs Room 2: Search World	Attribution Is Broken - How to Fix Yours Without Spending a Ton of Money Skip Fidura Overmore Group Analytics Attribution Room 3: Performance Marketing	The Power of Game Mechanics in Marketing Richard Robinson Leadfamly Marketing Gamification Room 4: Social and Content Marketing	How to "Advertise Responsibly" in Times of Change? Pablo Galiana Teads Brand Strategy Responsibly Conscious Advertising Room 5: Powerful Brands	How to Start & Grow a YouTube Channel From 0 to 1000 Subscribers (the Real Way) That Generates High Quality Leads for Your Business Clarice Lin BaselineLabs Youtube Small Room 6: Visual Perfection (Youtube and Facebook)	Could Integrating With the ‘Old’ Be the Way Forward for E-Commerce? Simon Biltcliffe Webmart Digital Printing Room 7: Random Gems	Room 8: Panel Discussions
12:25 - 13:10 (GMT +3)	The Digital Marketing 101 for Founders of New Startups! Javed Khattak Zisk Properties Startups Tips Mistakes Room 1: Strategy and Vision	SEO – How to Climb the Google Ladder With SEO Jonny Ross Fleek Marketing SEO Schemas Page Optimisation Room 2: Search World	Take Your Marketing Benchmarks to the Next Level: Theory & Practice Roman Gavuliak Adverity Benchmarks Data Analytics Room 3: Performance Marketing	Communities as a Marketing Vehicle Alicja Snarska Meritum Cloud Community Influencers Psychology Room 4: Social and Content Marketing	B2B Product Marketing With the Use of Personal Branding Wiktor Bogdanowicz Int4 B2B Product Marketing Personal Branding Room 5: Powerful Brands	How Branded Podcasts Can Elevate Your Relationship With Customers Michał Kasprzyk Cleverhearted Showrunners Storytelling Podcasts Relationship Building Room 6: Visual Perfection (Youtube and Facebook)	Esport, Gaming, Marketing, Business, Poland, Europe, World Jaroslaw Smietana Brief Esports and ESPOT gaming concept Brand Strategy Esports Room 7: Random Gems	Brand Strategy in the Digital World Alexander Novicov Walter Jennings Maciej Kraus Calandra Balfour Marta Cwalina-Śliwińska Room 8: Panel Discussions
13:10 - 14:10 (GMT +3)	Lunch Break
14:10 - 14:55 (GMT +3)	Marketing Strategy Jenna Tiffany Let'sTalk Strategy Marketing Strategy Room 1: Strategy and Vision	Future-proof your Paid Search Greg Holland Impression Google Paid Search Room 2: Search World	Profit Marketing, the Future of Growing Global Ecommerce Jonas Hagströmer Theodorsson Keywordio Google Profit marketing Room 3: Performance Marketing	Why ios14 Is a Blessing in Disguise for Social Media Marketing Kristoffer Nygaard deepdivr Social Media Attribution iOS Room 4: Social and Content Marketing	How to Go Beyond Just Not-Sucking at Online Events When You're a Brand Marcos Eguillor vidiv Online Events UX Attribution Room 5: Powerful Brands	Perspectives on Trends: Facebook and Instagram Simon Beyer Ingager Facebook Instagram Trends Room 6: Visual Perfection (Youtube and Facebook)	Online Disabilities – When Buying Online Is More Challenging Than We Think. Tiziana Tini Glion Institute of Higher Education E-Commerce Diversity Room 7: Random Gems	Social Media and Digital Marketing (II) Davide Nicolucci Wiktor Bogdanowicz Jonny Ross Pablo Galiana Clarice Lin Room 8: Panel Discussions
15:00 - 15:45 (GMT +3)	Room 1: Strategy and Vision	Advanced Automation for Google Shopping and Search Ads Jacques van der Wilt DataFeedWatch Google Feed-Based Advertising Room 2: Search World	The Fundamental Anatomy of Digital Product Goals Dean Schuster truematter Digital Products UX Goals Room 3: Performance Marketing	Room 4: Social and Content Marketing	Enabling the Future of Customization Christian Möhring madeone GmbH Digital Product Experiences Product Customization Room 5: Powerful Brands	10 Tips to Boost Your Sales on Facebook Veronica Gentili Glisco Marketing Facebook Sales Room 6: Visual Perfection (Youtube and Facebook)	Advanced B2B Psychology in Marketing Larry Kotch The Brains Marketing B2B Marketing Psychology Room 7: Random Gems	Automation and AI in Advertising (II) Jonas Hagströmer Theodorsson Kristoffer Nygaard Skip Fidura Aurimas Paulius Girčys Room 8: Panel Discussions
15:45 - 16:00 (GMT +3)	Afternoon Break
16:00 - 17:00 (GMT +3)	CLOSING KEYNOTE: How to Scale Content to Drive Social Media, Traffic and Sales Chris Kubbernus kubbco.com (Room 1)

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