Viola Eva is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions.

She is a speaker, educator, and specialist on all things SEO known from Search Engine Journal, UnGagged, Pubcon, Wordcamp Europe, and many other events and publications.

The Art of Writing Meaningful Articles That Rank and Convert: A Powerful How-To

In this talk, you will learn that:
– Google and users love the same: Structure, the best answer to their search query, and novel information.
– Every article is a list – but not a listicle. And how you can use this idea to create unique and new angles.
– The 6 step content writing formula that takes you from a blank page to a highly-converting article.
– You should take ownership for the second click and how you can impress your boss and clients by creating compelling CTAs that drive traffic to your sales and landing pages.