In this workshop you will be able to learn the importance of emotional marketing, how to differentiate using emotions, how you can create a story that includes emotions and logic. Once we have the fundamentals we will be able to go through the promotion of the brand using emotions in our content strategies.

Why are some brands engines of growth, while others fall behind? What can you do to imprint your brand in the brain of your target customers and so they take the actions you want? What simple mistakes can spell doom for a brand?

This in-depth, hands-on workshop will answer these and many other questions about how to successfully position your brand in today’s saturated media environment. Drawing on research and extensive case studies, marketing leader, innovator and contrarian Scott Seidewitz shows how brand positioning is a science, not an art. Using proven best practices he will show you how to build a brand that is not only an engine of growth, but also a long-term competitive advantage for your business.

This workshop will cover the concept of using communities as marketing channels (both B2B and B2C). It will look at what a community is, why we need to build communities (multiple per brand), how to build them and how to manage them and measure their success. You will work on things such as defining measurable engagement indices, added values, and more in a top-down approach…

Setting up a Facebook campaign may seem like rocket science at first – so many different buttons and options to choose from. What do all these settings mean and how to choose between them to avoid wasting money on ads? How to even know if my campaign is successful or not?