Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers
to follow in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy
providing strategic consultancy services across the digital marketing mix. Jenna is a
Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing
experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to
name a few on email marketing strategy.
Jenna is an elected member of the prestigious DMA UK Email Marketing Council. Jenna is
also a qualified teacher as well as a competent public speaker and publisher, speaking
regularly at hundreds of marketing events. Jenna’s new book, Marketing Strategy:
Overcome Common Pitfalls and Creative Effective Marketing will be published in May 2021.

Marketing Strategy

Create an effective marketing strategy for your business with this Marketing Strategy session. Jenna will be sharing tried and tested easy-to-follow blueprint for creating and improving your strategy. Packed with global examples, this practical session will explore the key models and frameworks that you should use to analyse the marketing environment, define your segment, targeting and positioning. Jenna will also share the key pitfalls from her extensive experience, with tips on avoiding and overcoming them.