Dr. Simon Biltcliffe is the founder and CEO of award-winning integrated marketing procurement agency, Webmart. He is a three-time TEDx-er, known for his frank and unconventional approach to business.

Since founding the business in 1996, he and his team have helped hundreds of their customers achieve the absolute best from their marketing spend and are experts in using print in the marketing mix to boost their digital channels and the marketing strategy as a whole.

Could Integrating With the ‘Old’ Be the Way Forward for E-Commerce?

In this talk, Simon will challenge perceptions that there is no room for print in the digital world, talking you through how integrating both offline print marketing and digital marketing can create a robust integrated marketing strategy.

He will explain some of the top ways of integrating traditional print marketing into the digital mix, exploring how with clever targeting and data-driven print you can side-step some of the digital noise and have a holistic marketing mix – all based on his 30+ years in print and his experiences helping e-commerce companies take full advantage of what both marketing divisions have to offer.