Nataliia Pavlova
About
With five years of experience in digital marketing, Nataliia Pavlova works at the intersection of marketing and analytics.
She was a finalist in the Unilever Business Case competition and regularly lectures on media advertising and comprehensive analysis.
As a Business Coordinator, she works with both standard and non-standard digital challenges, helping teams turn complex tasks into clear, practical solutions.
She is also experienced in building and growing a business in Ukraine during wartime—a challenging environment that requires flexibility, resilience, and a strong focus on results.
Nataliia Pavlova | Unlocking Growth Through Non-Traditional Marketing Channels
As competition and advertising costs continue to rise across traditional platforms, brands need new ways to reach audiences. In this session, Nataliia Pavlova explores emerging and often overlooked channels such as Twitch, gaming ecosystems, community-driven platforms, retail media, and other high-attention environments.