Libby Windle | Eirini Theodoridou | Marc Bulsa
About
Marc leads the European PR offering at Connective3, delivering data-led digital PR campaigns across multiple international markets. Specialising in the French and Spanish landscapes, he works closely with brands to create campaigns that resonate with local audiences. Marc has worked across sectors including B2B, finance, tech, consumer, iGaming and travel. He specialises in building bespoke PR strategies that help brands grow across European and North American markets, combining creative storytelling with performance-driven results
Eirini is Head of International PR at connective3, where she leads cross-border digital PR strategies built on local insight, earned media and measurable performance. Since 2021, she has helped brands scale campaigns across international markets and has shared her expertise at BrightonSEO and other industry events.
With over 11 years of experience working with household brands,
Libby oversees Connective3’s International and UK PR departments, ensuring that our strategies and results drive our clients’ organic performance forward. Libby is passionate about crafting campaigns that make brands stand out, enhance reputation, and deliver exceptional results, globally.
Libby Windle | Eirini Theodoridou | Marc Bulsa | Digital PR for link building course
This training course by David White is designed to give marketers, brands, and PR professionals a practical framework for delivering Digital PR campaigns that drive measurable visibility, authority, and commercial impact in 2026.
As search continues to evolve through AI-generated results, large language models (LLMs), and changing media consumption habits, Digital PR now plays a far greater role in influencing brand discovery, search performance, and online reputation. This session focuses on how businesses can adapt their Digital PR strategies to remain effective within this changing landscape.
The course combines strategic insight with practical implementation, covering both foundational principles and advanced approaches currently being used across modern search and media environments.
Key areas covered include:
• Building high-authority links that positively influence organic visibility and brand trust
• Developing relevant, newsworthy campaigns that align with audience interest and business objectives
• Modern media outreach techniques and how journalist engagement has evolved in 2026
• Effective Digital PR reporting frameworks that demonstrate value beyond coverage metrics
• Understanding how PR placements influence visibility across Google, AI search experiences, and LLMs
• Measuring brand impact and identifying the wider commercial value generated through Digital PR activity
The session is intended to be highly practical, with real-world examples, actionable frameworks, and implementation advice that attendees can apply immediately within their own organizations or client campaigns.
Attendees will leave with a clearer understanding of how Digital PR fits into the future of search and how to build campaigns that deliver both short-term visibility and long-term brand authority.