Jessica Redman
About
Jessica Redman is a fractional Digital Marketing Director for a global B2B SaaS brand, as well as co-founder of local SEO agency Didgeheads and a consultant for FTSE 100 and enterprise brands globally.
She has 10 years of experience in SEO and now specialises in GEO, content marketing, and AI content workflows. She is an AirOps champion and regularly shares research, insights, and AI systems she has built with her 28,000 followers on LinkedIn.
Jessica Redman | How to Optimise Your Content for AI Models – My Brand New Insights
This session walks through what content optimization for AI citations looks like when it is grounded in real experiments, not opinion.
Jessica Redman will share the tests she has been running across client work and her own properties, the tactics that moved citations and the ones that quietly did not, the workflows behind the wins, and the patterns emerging across the data.
Attendees will see the experiments, the results, and the methodology behind each one. Every claim is tested. Every recommendation is sourced from work Jessica has done herself.
They will leave with a clear, evidence-led framework for optimizing content, a sharper instinct for which generative engine optimization (GEO) advice to trust, and a set of tests they can run themselves.