Vladyslav Zhovtenko
About
Vlad is in digital marketing from the year 2000. His journey took him from digital marketer to CMO to AdTech and MarTech founder. Currently Vlad is the co-founder and CEO of RedTrack - unified control plane media buying teams use to run, improve, and scale paid acquisition with their own first-party data.
Vladyslav Zhovtenko | The Interface Was Never the Product
Software used to provide three things to a digital marketer: the data, the logic that interpreted it, and the interface that was the workspace. In 2026 that is no longer true.
The data stays in the tool, but interpretation moves to the LLM and the decision moves to the chat window. It means, for a growing set of tasks, that tools are becoming storage and execution rails rather than workspace.
This session walks through what that shift does to the digital marketers daily practices and to the companies building tools for them.