Sam Tomlinson
About
Sam Tomlinson brings a background in finance, economics, business, and marketing, giving him a unique perspective on how to drive growth and performance. As CEO of Warschawski, he leads the agency’s overall vision, strategy, and operations while overseeing its digital and analytics capabilities. He combines financial insight, performance marketing, data, and brand strategy to build systems that scale and deliver measurable business outcomes. He also writes The Digital Download, a weekly newsletter with more than 7,000 subscribers. The Digital Download is one of the most widely read newsletters in the digital marketing space, known for clear, data-driven analysis and practical insight into where the industry is headed. In addition to his agency work, Sam is a Managing Partner at W Ventures, an advisor to early-stage startups, and a faculty member at Johns Hopkins Carey Business School and Georgetown University.
Sam Tomlinson | Advanced AI Use Cases in Paid Media Management
AI is transforming digital advertising, streamlining processes, and enhancing campaign performance. In this talk, Sam Tomlinson explores how AI-driven tools optimize audience targeting, automate PPC management, and create scalable ad content while addressing AI’s limitations and the importance of human oversight.
Takeaways:
- AI Augments Strategy; It Does Not Replace It: AI automates tasks but requires human guidance.
- Smarter Audience Targeting: AI refines segmentation to improve ad performance.
- Automating PPC Management: AI-driven bidding and reporting reduce the manual workload.
- AI-Generated Creative Content: Tools like Midjourney and RunwayML speed up content production.
- Data-Driven Decisions: AI improves keyword research, exclusions, and ad personalization.
- AI Has Flaws: Bias, hallucinations, and data drift require careful monitoring.
- Balance AI with Expertise: The best results come from combining automation with strategic insight. Smart People + Smart Machines = Smart Outcomes.