Libby Windle | Eirini Theodoridou | Marc Bulsa
About
Marc leads the European PR offering at Connective3, delivering data-led digital PR campaigns across multiple international markets. Specialising in the French and Spanish landscapes, he works closely with brands to create campaigns that resonate with local audiences. Marc has worked across sectors including B2B, finance, tech, consumer, iGaming and travel. He specialises in building bespoke PR strategies that help brands grow across European and North American markets, combining creative storytelling with performance-driven results
Eirini Theodoridou is an experienced Digital PR Specialist with expertise in international link-building, cross-border content strategy, and multi-market digital campaigns. She specializes in helping brands scale their online visibility and brand authority across Europe and globally through data-driven digital PR tactics.
Libby oversees Connective3’s International and UK PR departments, ensuring that our strategies and results drive our clients’ organic performance forward. Libby is passionate about crafting campaigns that make brands stand out, enhance reputation, and deliver exceptional results, globally.
Libby Windle | Eirini Theodoridou | Marc Bulsa | Digital PR for link building course
This training course, created by David White and run by Libby Windle, Eirini Theodoridou and Marc Bulsa, gives marketers, brands, and PR professionals a practical framework for delivering Digital PR campaigns that drive visibility, authority, and commercial impact in 2026.
As search evolves through AI-generated results, LLMs, and changing media habits, the session explores how Digital PR can influence brand discovery, search performance, and online reputation.
A key focus is international Digital PR, including how to launch campaigns across mainland European markets and adapt strategies beyond the UK and US. Attendees will explore cultural nuances, media landscapes, journalist expectations, and how messaging and outreach should vary across European territories.
Key areas covered include:
- Building high-authority links that support organic visibility and brand trust
- Creating relevant, newsworthy campaigns aligned with business objectives
- Launching Digital PR campaigns across mainland Europe
- Adapting messaging and outreach for European markets versus the UK and US
- Modern media outreach and journalist engagement
- Reporting Digital PR impact beyond coverage metrics
- Understanding PR influence across Google, AI search, and LLMs
- Measuring wider brand and commercial impact
The session combines real-world examples, practical frameworks, and actionable advice attendees can apply to their own organizations or client campaigns.
Attendees will leave with a clearer understanding of how to build effective Digital PR strategies for both modern search and international European markets.