Mike Korba
About
Mike Korba is a co-founder of Positive User and holds a global industry thought leadership role at Positive. He is an expert in marketing automation, an enthusiast and theorist of the internet, and a practitioner of e-marketing. He has spoken at numerous conferences, including Web Summit, Infoshare, SaaStock, and How to Web, and has lectured at AGH University of Science and Technology in Krakow, Collegium Civitas, WSB Universities, and other institutions in Poland. He has experience working in an advertising agency, for a tool provider, and within a marketing department. As chief marketing officer (CMO), he advises User’s strategic clients and works with some of the biggest brands in the market to implement data-driven marketing and hyper-personalized automated communication.
He shares his knowledge through the martechwelldone.pl podcast and numerous training sessions delivered in cooperation with organizations including EY, LABA Business School, and sprawnymarketing.pl.
Mike Korba | From Prompt to Pipeline: Building AI Marketing Agents That Execute Campaigns, Not Just Generate Ideas
Mike Korba explores how AI is transforming marketing from content generation to autonomous execution. Rather than using AI only as a chatbot or copywriting assistant, he demonstrates how marketing teams can build AI agents that analyze first-party customer data, create audience segments, orchestrate personalized customer journeys, and execute campaigns with minimal human intervention. Through real-world examples from production environments and practical architectural patterns, attendees will learn how to move beyond AI prototypes and deploy reliable marketing agents that deliver measurable business outcomes. The session also covers the governance, evaluation, and human oversight needed to build AI systems that organizations can trust at scale.