Gintarė Rimolaitytė
About
As Chief Commercial Officer at Trendos, Gintarė Rimolaitytė brings extensive experience across e-commerce, technology, and international business development. Throughout her career, she has worked with digital businesses across multiple markets, helping them drive growth, build strategic partnerships, and adapt to evolving consumer behaviours shaped by technology.
Her current focus is on the transformative role of artificial intelligence (AI) in digital commerce. She explores how AI is reshaping the way consumers discover, evaluate, and purchase products, with a particular interest in AI-powered search, recommendation systems, and the implications of these innovations for the future of e-commerce and digital marketing. She regularly shares insights on the intersection of AI, consumer behaviour, and commercial strategy, helping businesses navigate the next generation of digital growth.
Gintarė Rimolaitytė | ChatGPT Ads: What the Early Data Actually Shows
ChatGPT has entered the advertising market. Marketing leaders want to know: which brands are buying, what is working, and what should they do about it? Right now, there is almost no public reporting on this.
By tracking brand appearances in artificial intelligence (AI)-generated responses across 2.5 million domains - including emerging sponsored placements inside ChatGPT - Gintarė Rimolaitytė and her team have assembled one of the first systematic datasets on how paid placement in conversational AI actually behaves. This session presents raw findings: which brand categories are participating, which are absent, how sponsored mentions compare with organic AI mentions in terms of sentiment and positioning, and whether paying for placement actually changes how ChatGPT describes a brand.
No predictions. No frameworks. Just what the data shows - before most brands have even decided whether to participate.
Key takeaways:
Which brand categories are buying ChatGPT advertising placements - and which are conspicuously absent
How sponsored mentions compare with organic AI mentions in terms of sentiment and positioning
Whether paying for placement changes how ChatGPT describes a brand - or does not
What advertising frequency and repeat-spending patterns reveal about early advertiser confidence
What the data suggests brands should do now, before the market becomes crowded