Bianca Bergshoeff
About
Bianca Bergshoeff is Social Advertising Lead at Maatwerk Online and a co-founder of The Paid Social Club, a community and education platform built for advanced paid social specialists who want to go beyond the basics.
With over ten years of hands-on experience developing paid social strategies for brands across the retail, e-commerce, and lifestyle sectors, she is known for bridging the gap between technical depth and practical application. Her work with the Meta Marketing API includes campaign automation, custom reporting pipelines, and the development of scalable advertising infrastructure that most practitioners never use.
She speaks regularly at international conferences, including brightonSEO, Hero Conf, SMX Advanced, and ADworld Experience. She also serves as a member of the DDMA Social Media Committee and as a guest lecturer at the Amsterdam University of Applied Sciences (AUAS).
Bianca believes the future of paid social belongs to specialists who understand both the strategy and the underlying systems, and she is on a mission to make that knowledge more accessible.
Bianca Bergshoeff | Mastering Meta’s API: from Automation to Optimization
Meta's Marketing API unlocks a level of control that Ads Manager simply can't offer, but most paid social specialists never make it past the documentation. This session breaks down how to use the API not just for automation, but as a strategic layer that improves campaign performance, accelerates creative testing, and scales what's working. Attendees will learn how to structure API calls for bulk campaign management, build custom reporting pipelines that go beyond native dashboards, and use the API to operationalize their testing frameworks at speed. They can expect practical frameworks, real use cases from client work, and an honest look at where the API adds genuine value versus where it's overkill.