Tamara Novitović
About
Tamara Novitović is the Head of SEO at Bazoom, where she builds and tests modern authority strategies across competitive niches and international markets.
She focuses on redefining link value, user-first placements, and hybrid content tactics built for both rankings and AI visibility.
She is also a regular speaker at international conferences and contributes to industry conversations on search, content, and link strategy.
Tamara Novitović | 3 Million URLs Later: What Actually Moves Rankings and Citations
This session builds on original research Tamara Novitović conducted with Ahrefs on three million URLs across traditional SERPs, Google AI Mode, and ChatGPT, measuring what actually moves rankings versus what earns citations.
She shows where the systems agree, where they break apart, and why links still decide rankings. At the same time, she explains why AI answers cite pages that would never crack the top ten, turning the findings into a practical diagnostic for where a brand is losing visibility and which lever to pull, backed by a real campaign with measurable outcomes.
The audience will leave with a practical, scalable framework for testing and expanding their strategies without spending extra budget.
Key takeaways:
· What moves rankings versus what earns citations
· Which content works best for each
· How to audit one’s own visibility this week