Justas Žiūraitis is a Generative Engine Optimization (GEO) expert who helps brands become visible and cited across AI-powered search systems. His work focuses on how large language models (LLMs) retrieve information and decide which brands to surface in AI answers.

With a background in both technology and digital marketing, Justas combines experimentation with strategy and search expertise. He works across GEO, AI agents, context engineering, and AI implementation in marketing. His focus is simple: helping companies adapt to a search landscape where visibility depends on entity clarity, source authority, and how well a brand is represented across the web.