Giulia Panozzo
About
Giulia Panozzo is a neuroscientist-turned-marketer who specialises in applying insights from brain science to search behaviour and user experience through her consultancy, Neuroscientive. Drawing on her internationally published academic research and her industry experience in search engine optimisation (SEO) and customer acquisition for leading brands, she helps clients understand and reach users more effectively by translating neurophysiological, cognitive, and behavioural research into effective digital strategies. She also collaborates with universities in the UK and Italy as a visiting researcher, guest lecturer, and supervisor, and is a regular speaker and mentor in consumer neuroscience, data analysis, and applied research methods.
Giulia Panozzo | Before the Click: What a “Failed” AI Experiment Taught Me About Why Brands Win Search
The industry spends a lot of time debating whether AI-generated content affects performance and whether machines will replace marketers. During a neuroscience study exploring responses to marketing stimuli, Giulia Panozzo uncovered an unexpected pattern that challenged assumptions about what truly drives attention and decision-making.
This talk explores what happens before the click — all of the behavioural signals, both implicit and explicit, that shape choices before people search, click, or consciously evaluate a brand. Drawing on neuroscience, behavioural research, and real-world marketing examples, Giulia Panozzo will provide attendees with a practical framework for understanding the forces that influence decisions upstream, along with actionable ways to build stronger brand salience, create more memorable experiences, and optimise for long-term preference rather than visibility alone.