Giedrius is a performance-driven Digital Marketer with 14 years of experience and a Co-Founder of growth hacking digital marketing agency Focused Serve. He has experience working from start-ups to Fortune 500 companies on content marketing, hands-on SEO, PPC, social marketing, email marketing, UX and analytics.

At first by pursuing his dream to become a creative director, Giedrius finished copywriting studies and started practising content marketing back in 2008. After 5 years working as a freelance copywriter, he finally… realized he is a crappy copywriter. The next 6 years were full of searches and experiments with hands on SEO, PPC, e-mail, analytics, CRO, brand identity… until growth hacking found him. Giedrius realized the potential of data analysis and found his passion in finding the growth path for start-ups.

How to Apply Performance Marketing Across Every Step of the Sales Funnel

Instead looking for a silver bullet, test continuously small details across the whole customer journey. In a long run this will give you a distinct advantage over you competitors. In this session you’ll be introduced to the best Performance Marketing practices to improve your digital marketing efficiency at every step of the sales funnel: Awareness, Lead Generation, Sales and Retention.