Anders Hjorth is a digital marketing strategist, entrepreneur, researcher, trainer, and writer. He has worked for over 2 decades across SEO, paid search, affiliate marketing, social media, social ads, content marketing, display and programmatic, and also web development, hosting & domain names. Anders is the founder of digital marketing insights agency Innovell and founded several other digital marketing agencies in Paris on search marketing Relevant Traffic, biddable media BDBL MEDIA, and content marketing aznos. Anders is a frequent speaker on digital marketing as well as a judge on various industry awards.

Winning in Paid Search – the Way Award-Winners Do It

Anders researched the paid search industry through expert interviews and a survey of leading teams and uncovered the way they work as well as winning strategies they adopt. To win in paid search you must increasingly keep your eyes fixed on a long-term goal while automating and optimizing continuously. Anders uses award-winning case studies to illustrate the 4 winning strategies he identified in his research.