DIGITAL MARKETING
EUROPE 2021
Conference + Expo
[April 26-29, 2021 | Online]
Claire Feeney
Position: Product Marketing Manager
Company: OneTrust PreferenceChoice
Country: US
[Biography]
Claire Feeney serves as Product Marketing Manager at OneTrust PreferenceChoice — part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, Feeney is responsible for driving the development and delivery of OneTrust’s consent and preference management product as well as driving the refinement of the toolset and offerings. She works with marketers to centralize their user consent and preference management; comply with 100s of global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency as a key part of branding. Prior to OneTrust PreferenceChoice, Feeney led many strategic projects as a product marketer at VMware and has been responsible for pricing and packaging strategy, key technology partnerships, and digital properties and content. Claire earned a bachelor’s degree in business from the University of Georgia.
[Talk]
Marketers Guide: Privacy, Consent and Personalization in the Modern Privacy Era
“With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy-first world and what technology changes impact marketers? In this session, we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.
Key Takeaways:
Understand the impact of global privacy regulations on marketers
Measure your effectiveness in terms of consent collection, opt-ins, and other KPIs.
Learn more about how to collect first-party data and the future without third-party cookies.”
[Session Keywords]
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