Fernando Angulo explores what happens to digital marketing strategy when AI agents - not humans - conduct research, compare products, and make purchase recommendations on behalf of consumers. Drawing on proprietary Semrush data and real-world case studies, this session reveals how agentic AI systems can bypass traditional search, which signals these agents prioritize when deciding which brands to surface, and how marketing teams can engineer their digital presence to earn citations in AI-mediated decision pipelines. Attendees will leave with a practical framework for assessing their brand’s readiness for AI agents, actionable tactics for structuring content that AI agents can trust and cite, and a data-backed roadmap for the next 12 months as agentic search reshapes consumer behavior across industries.