DIGITAL MARKETING
EUROPE 2022
Conference
[Conference is over. See you next year!]
SCHEDULE
[Schedule]
Workshops (March 29)
Time: 10:00 – 17:00 (GMT+3)
Lunch Break is between 13:15 and 14:15 (GMT+3)
1st Conference Day (March 30)
| Track 1: Search World | Track 2: Visual Perfection | Track 3: Performance Marketing | Track 4: Powerful Brands | |
|---|---|---|---|---|
| 09:30 - 10:00 (GMT +3) | Registration | |||
| 10:00 - 11:00 (GMT +3) |
OPENING KEYNOTE: Transruption: 24 Key Digital Technologies Combined in One Digital Strategy - The Only One in the World!
Sanjay Sauldie Award-Winning CEO iROI Global OÜ Digital Transformation Digital Disruption |
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| 11:05 - 11:50 (GMT +3) |
Your Brand SERP on Google Is the Most Important KPI You Never Looked At
Jason Barnard The Brand SERP Guy KALICUBE SAS SERP Online Reputation Management Track 1: Search World |
Scaling Facebook Ads With Advertorials
Arnas Klasauskas Co-Founder & CMO KISS Agency Facebook Advertorials Track 2: Visual Perfection |
How to Choose and Manage Digital Marketing Agency
Giedrius Morkunas Co-Founder Marketing Recycling Digital Marketing Agency ROAS Audits Track 3: Performance Marketing |
The 7 Sins of Growth Marketing - Pitfalls & Opportunities for Success
Ferdinand Goetzen Co-Founder & CEO, Award-Winning Marketing Leaderr Reveall Growth Marketing Growth Hacking Marketing Strategy Track 4: Powerful Brands |
| 11:50 - 12:05 (GMT +3) | Morning Break | |||
| 12:05 - 12:50 (GMT +3) |
How to Create an SEO Content Strategy for Your Startup From the Scratch: Free Templates Included
Yagmur Simsek SEO Strategist Re:signal Content Start-ups SEO Track 1: Search World |
Get Your First 1000 Subscribers: The 7 Vital Elements to Growing a YouTube Channel
Clarice LIN The ROI Doctor and Founder Re:signal Video Marketing Youtube Small Business Track 2: Visual Perfection |
Some People Excel at Automation and Some Don’t - Which One Are You?
Aurimas Paulius Girčys CEO & Founder APG MEDIA Digital Marketing Automation Track 3: Performance Marketing |
Performance Branding on Facebook and Instagram
Simon Beyer Partner & Chief Strategy Officer Ingager Facebook Instagram Performance Branding Track 4: Powerful Brands |
| 12:55 - 13:40 (GMT +3) |
How to Use Google to Audit Your Site for SEO
Krzysztof Marzec CEO, Lecturer DevaGroup SEO Optimization Track 1: Search World |
Creating digital PR strategies to navigate the ever-changing news agenda
David White Content Marketing Director connective3 Digital PR Link Building Track 2: Visual Perfection |
Consumer Intelligence and the Age of Predictive Marketing Analytics
Rami Deeb Marketing Executive Talkwalker Consumer Intelligence Customer Behaviour Big Data AI Track 3: Performance Marketing |
AI in Digital Marketing: Benefits and Use Cases
Ignas Šimkus Head of Affiliate Tidio.com Automation AI Track 4: Powerful Brands |
| 13:40 - 14:40 (GMT +3) | Lunch Break | |||
| 14:40 - 15:25 (GMT +3) |
Using Search Data to Power Your Marketing Strategy
Charlotte Tomlinson Organic Performance Director Hallam Search Data Marketing Strategy SEO PPC Track 1: Search World |
3,118 Opt-ins in 7 Days at £0.54/Lead While Beating FB Ad Fatigue
Sarah Sal Facebook Ads Specialist Hootsuite Storytelling Ad Fatigue Track 2: Visual Perfection |
Lifetime Value and the Actual Costs of Acquiring Customers
Russell McAthy CEO Ringside Customer Acquisition Attribution Machine Learning Track 3: Performance Marketing |
A Proven Blueprint for a Scalable Content Strategy
James Brockbank Managing Director & Founder Digitaloft Content Marketing SEO Track 4: Powerful Brands |
| 15:30 - 16:15 (GMT +3) |
GA4, First Party Data and Custom Attribution Model. An Explosive Cocktail for Your Ecommerce: Handle With Care!
Enrico Pavan President & Data Director Analytics Boosters E-Commerce Analytics CRO Track 1: Search World |
Panel Discussion The Future of Search and SEO
Clarice Lin Jason Barnard Dan Taylor Sanjay Sauldie Track 2: Visual Perfection |
The Neverending Customer Experience
Adam Greco Product Evangelist Amplitude Customer Experience Customer Journey Digital Analytics Track 3: Performance Marketing |
Why UX Matters: The Chips & Pickle Story
Dean Schuster Owner & Partner truematter UX UI users Failure Track 4: Powerful Brands |
2nd Conference Day (March 31)
| Track 1: Search World | Track 2: Visual Perfection | Track 3: Performance Marketing | Track 4: Powerful Brands | |
|---|---|---|---|---|
| 09:30 - 10:00 (GMT +3) | Registration | |||
| 10:00 - 11:00 (GMT +3) |
OPENING KEYNOTE: Branding Is Your Secret Weapon!
Phil Pallen Brand Strategist Phil Pallen Collective Personal Branding Social Media Marketing Brand Strategy |
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| 11:05 - 11:50 (GMT +3) |
SEO in 2022 - Cores, Spam, MUM and Other Updates That Shape Our Strategy
Nikolaj Mogensen Head of SEO s360 SEO Track 1: Search World |
Tiktok Leadgen: How to Generate Thousands of Leads Daily
Roman Ihnatenko CEO Heavy Value Lead Generation Facebook Ads Snapchat Ads TikTok Ads Track 2: Visual Perfection |
Let's Play! Introduction to gaming marketing
Piotr Bombol Chief Strategy Officer Gameset Metaverse Gaming Esports Track 3: Performance Marketing |
Behavioral Analytics: Stop guessing. Get clarity.
Ravi Yada Principal PM Lead Microsoft Behavioural Analytics User Centric Track 4: Powerful Brands |
| 11:50 - 12:05 (GMT +3) | Morning Break | |||
| 12:05 - 12:50 (GMT +3) |
Building 1m+ Session a Month Organic Content Hubs
Dan Taylor Head of Research & Development SALT.agency SEO Content Marketing Track 1: Search World |
How to Deliver Successful Facebook Ads After the Cookie Apocalypse/iOS Update
Veronica Gentili Co-founder, Book Author Glisco Marketing Facebook Ads Cookies iOS Update Track 2: Visual Perfection |
No Cookies, No Problem - Leveraging an Integrated Email Strategy in a World Wihout Third Party Cookies
Brendan Almack & Lorna Noone Managing Director. Email and Marketing Automation Specialist Wolfgang Digital Cookies Email Social Media Track 3: Performance Marketing |
Stand Out By Building A Purpose Driven Brand
Alexander Novicov CEO, Author Way Boutique Content Marketing Social Media Emotional Storytelling Track 4: Powerful Brands |
| 12:55 - 13:40 (GMT +3) |
Futureproof your Paid Search
Gregory Holland Senior Paid Media Strategist Impression Google Ads Paid Search Bidding PPC Track 1: Search World |
Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
Matt Sutton Chief Revenue Officer Trafficguard PPC Fraud Performance Marketing Track 2: Visual Perfection |
How Our Ecom Marketers Switch to 1st Party Data to Prepare for the Death of 3rd Party Cookies
Vlad Zhovtenko CEO & Co-Founder RedTrack.io Privacy Cookies Track 3: Performance Marketing |
How to Develop a Successful Multilingual Content Strategy to Meet Your International Businesses Goals
Silvina Nuñez Business Development Specialist Optimational Global Communication Multilingual Content Strategy Track 4: Powerful Brands |
| 13:40 - 14:40 (GMT +3) | Lunch Break | |||
| 14:40 - 15:25 (GMT +3) |
Google Discover Optimisation Using Google Web Stories and More
Felipe Bazon CSO Hedgehog Digital Content Marketing Google Discover Google Web Stories SEO Track 1: Search World |
Facebook & Instagram: Strategies, Perspectives and Trends 2022
Simon Beyer Partner & Chief Strategy Officer Ingager Facebook Instagram Trends Track 2: Visual Perfection |
The Next Level of Outbound Digital Marketing - Scraping + Using Big Data + Hyperpersonalization
Taylor Ryan CEO Klint Hyperpersonalization Email Automation Growth Hacking Track 3: Performance Marketing |
Internet of Screens
Dimitri Gärtner Founder & CEO FRAMEN DOOH Ad campaigns Tracking Track 4: Powerful Brands |
| 15:30 - 16:15 (GMT +3) |
Rank for More Keywords: Mindset, Semantic Optimization, and Advanced Interlinking
Kyle Roof Founder, Lead SEO High Voltage SEO Semantically Related Keywords Supporting Content Interlinking Track 1: Search World |
Not Your Mother's Billboards: Adding Digital Out of Home to the Media Mix
Stephanie Gutnik Global Head of DOOH High Voltage SEO Digital Out Of Home (DOOH) Emerging Media Track 2: Visual Perfection |
Panel Discussion Facebook and Instagram trends in 2022
Simon Beyer Phil Pallen Alexander Novicov Sarah Sal Track 3: Performance Marketing |
How Selfish Are You?
Martin Greif President SiteTuners LLC Conversion Rate Optimization Track 4: Powerful Brands |
| 16:15 - 16:30 (GMT +3) | Afternoon Break | 16:30 - 17:30 (GMT +3) |
CLOSING KEYNOTE: Rewind to Fast Forward 2.0: Play the Classics or Time for Change?
Bastian Grimm CEO & Co-Founder Peak Ace AG Google Ads SEO Machine Learning |
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