Alexander Novicov is an author, storyteller, and content marketer. He runs a boutique agency called Way where they help companies become purpose-driven brands and create valuable content that is not focused purely on the product.
His book Not Another Pair of Shoes is endorsed by the well-known marketer Seth Godin. 

Stand Out By Building A Purpose Driven Brand

Differentiate your brand by becoming a purpose-driven brand. Learn the structure of a story and how to create content that makes an impact.