Dean Schuster has been envisioning and creating human-centered digital products since the advent of the commercial web. He is the founder and owner of the user experience strategy firm truematter, leading the team to help national and international organizations change the way they do business online. He travels all over the world to speak and teach, mentoring professionals and challenging teams to a higher standard for digital experiences.

Dean is also an avid ultra-marathoner and trail racer, often found in out-of-the-way places, including Antarctica.

Why UX Matters: The Chips & Pickle Story

Even the smallest interface design decisions can have a seismic effect on business. Yet digital product teams continually miss the little things. Why? Join Dean on a tour of seemingly insignificant interface design quirks (and enabling processes) that have changed history, caused mass panic, otherwise upended society, and completely ruined his sandwich.

Because screen-based interfaces are central to modern life, our day-to-day work has monumental purpose and value. We banish interface rage, help businesses save and make serious money. We keep people safe from disaster and yes, pickles. You hardly need a better reason to get up in the morning.

You’ll come away from this talk with a stronger sense of purpose in the smallest details of your work, energized and ready to fight the good fight.