DIGITAL MARKETING
EUROPE 2023
Conference

[March 28-29, Online Edition]

SCHEDULE

[Schedule]

Workshops (March 29)

Time: 10:00 – 17:00 (GMT+3)

Lunch Break is between 13:15 and 14:15 (GMT+3)

1st Conference Day (March 30)

Track 1: Search World Track 2: Visual Perfection Track 3: Performance Marketing Track 4: Powerful Brands
09:30 - 10:00 (GMT +3) Registration
10:00 - 11:00 (GMT +3)
OPENING KEYNOTE:
Transruption: 24 Key Digital Technologies Combined in One Digital Strategy - The Only One in the World!
Sanjay Sauldie
Award-Winning CEO
iROI Global OÜ
Digital Transformation
Digital Disruption
11:05 - 11:50 (GMT +3) Your Brand SERP on Google Is the Most Important KPI You Never Looked At
Jason Barnard
The Brand SERP Guy
KALICUBE SAS
SERP
Online Reputation Management
Track 1: Search World
Scaling Facebook Ads With Advertorials
Arnas Klasauskas
Co-Founder & CMO
KISS Agency
Facebook
Advertorials
Track 2: Visual Perfection
How to Choose and Manage Digital Marketing Agency
Giedrius Morkunas
Co-Founder
Marketing Recycling
Digital Marketing Agency
ROAS
Audits
Track 3: Performance Marketing
The 7 Sins of Growth Marketing - Pitfalls & Opportunities for Success
Ferdinand Goetzen
Co-Founder & CEO, Award-Winning Marketing Leaderr
Reveall
Growth Marketing
Growth Hacking
Marketing Strategy
Track 4: Powerful Brands
11:50 - 12:05 (GMT +3) Morning Break
12:05 - 12:50 (GMT +3) How to Create an SEO Content Strategy for Your Startup From the Scratch: Free Templates Included
Yagmur Simsek
SEO Strategist
Re:signal
Content
Start-ups
SEO
Track 1: Search World
Get Your First 1000 Subscribers: The 7 Vital Elements to Growing a YouTube Channel
Clarice LIN
The ROI Doctor and Founder
Re:signal
Video Marketing
Youtube
Small Business
Track 2: Visual Perfection
Some People Excel at Automation and Some Don’t - Which One Are You?
Aurimas Paulius Girčys
CEO & Founder
APG MEDIA
Digital Marketing Automation
Track 3: Performance Marketing
Performance Branding on Facebook and Instagram
Simon Beyer
Partner & Chief Strategy Officer
Ingager
Facebook
Instagram
Performance
Branding
Track 4: Powerful Brands
12:55 - 13:40 (GMT +3) How to Use Google to Audit Your Site for SEO
Krzysztof Marzec
CEO, Lecturer
DevaGroup
SEO
Optimization
Track 1: Search World
Creating digital PR strategies to navigate the ever-changing news agenda
David White
Content Marketing Director
connective3
Digital PR
Link Building
Track 2: Visual Perfection
Consumer Intelligence and the Age of Predictive Marketing Analytics
Rami Deeb
Marketing Executive
Talkwalker
Consumer Intelligence
Customer Behaviour
Big Data
AI
Track 3: Performance Marketing
AI in Digital Marketing: Benefits and Use Cases
Ignas Šimkus
Head of Affiliate
Tidio.com
Automation
AI
Track 4: Powerful Brands
13:40 - 14:40 (GMT +3) Lunch Break
14:40 - 15:25 (GMT +3) Using Search Data to Power Your Marketing Strategy
Charlotte Tomlinson
Organic Performance Director
Hallam
Search Data
Marketing Strategy
SEO
PPC
Track 1: Search World
3,118 Opt-ins in 7 Days at £0.54/Lead While Beating FB Ad Fatigue
Sarah Sal
Facebook Ads Specialist
Hootsuite
Storytelling
Ad Fatigue
Track 2: Visual Perfection
Lifetime Value and the Actual Costs of Acquiring Customers
Russell McAthy
CEO
Ringside
Customer Acquisition
Attribution
Machine Learning
Track 3: Performance Marketing
A Proven Blueprint for a Scalable Content Strategy
James Brockbank
Managing Director & Founder
Digitaloft
Content Marketing
SEO
Track 4: Powerful Brands
15:30 - 16:15 (GMT +3) GA4, First Party Data and Custom Attribution Model. An Explosive Cocktail for Your Ecommerce: Handle With Care!
Enrico Pavan
President & Data Director
Analytics Boosters
E-Commerce
Analytics
CRO
Track 1: Search World
Panel Discussion
The Future of Search and SEO
Clarice Lin
Jason Barnard
Dan Taylor
Sanjay Sauldie
Track 2: Visual Perfection
The Neverending Customer Experience
Adam Greco
Product Evangelist
Amplitude
Customer Experience
Customer Journey
Digital Analytics
Track 3: Performance Marketing
Why UX Matters: The Chips & Pickle Story
Dean Schuster
Owner & Partner
truematter
UX
UI
users
Failure
Track 4: Powerful Brands

2nd Conference Day (March 31)

Track 1: Search World Track 2: Visual Perfection Track 3: Performance Marketing Track 4: Powerful Brands
09:30 - 10:00 (GMT +3) Registration
10:00 - 11:00 (GMT +3)
OPENING KEYNOTE:
Branding Is Your Secret Weapon!
Phil Pallen
Brand Strategist
Phil Pallen Collective
Personal Branding
Social Media Marketing
Brand Strategy
11:05 - 11:50 (GMT +3) SEO in 2022 - Cores, Spam, MUM and Other Updates That Shape Our Strategy
Nikolaj Mogensen
Head of SEO
s360
SEO
Track 1: Search World
Tiktok Leadgen: How to Generate Thousands of Leads Daily
Roman Ihnatenko
CEO
Heavy Value
Lead Generation
Facebook Ads
Snapchat Ads
TikTok Ads
Track 2: Visual Perfection
Let's Play! Introduction to gaming marketing
Piotr Bombol
Chief Strategy Officer
Gameset
Metaverse
Gaming
Esports
Track 3: Performance Marketing
Behavioral Analytics: Stop guessing. Get clarity.
Ravi Yada
Principal PM Lead
Microsoft
Behavioural Analytics
User Centric
Track 4: Powerful Brands
11:50 - 12:05 (GMT +3) Morning Break
12:05 - 12:50 (GMT +3) Building 1m+ Session a Month Organic Content Hubs
Dan Taylor
Head of Research & Development
SALT.agency
SEO
Content Marketing
Track 1: Search World
How to Deliver Successful Facebook Ads After the Cookie Apocalypse/iOS Update
Veronica Gentili
Co-founder, Book Author
Glisco Marketing
Facebook Ads
Cookies
iOS Update
Track 2: Visual Perfection
No Cookies, No Problem - Leveraging an Integrated Email Strategy in a World Wihout Third Party Cookies
Brendan Almack & Lorna Noone
Managing Director. Email and Marketing Automation Specialist
Wolfgang Digital
Cookies
Email
Social Media
Track 3: Performance Marketing
Stand Out By Building A Purpose Driven Brand
Alexander Novicov
CEO, Author
Way Boutique
Content Marketing
Social Media
Emotional Storytelling
Track 4: Powerful Brands
12:55 - 13:40 (GMT +3) Futureproof your Paid Search
Gregory Holland
Senior Paid Media Strategist
Impression
Google Ads
Paid Search
Bidding
PPC
Track 1: Search World
Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
Matt Sutton
Chief Revenue Officer
Trafficguard
PPC Fraud
Performance Marketing
Track 2: Visual Perfection
How Our Ecom Marketers Switch to 1st Party Data to Prepare for the Death of 3rd Party Cookies
Vlad Zhovtenko
CEO & Co-Founder
RedTrack.io
Privacy
Cookies
Track 3: Performance Marketing
How to Develop a Successful Multilingual Content Strategy to Meet Your International Businesses Goals
Silvina Nuñez
Business Development Specialist
Optimational
Global Communication
Multilingual Content Strategy
Track 4: Powerful Brands
13:40 - 14:40 (GMT +3) Lunch Break
14:40 - 15:25 (GMT +3) Google Discover Optimisation Using Google Web Stories and More
Felipe Bazon
CSO
Hedgehog Digital
Content Marketing
Google Discover
Google Web Stories
SEO
Track 1: Search World
Facebook & Instagram: Strategies, Perspectives and Trends 2022
Simon Beyer
Partner & Chief Strategy Officer
Ingager
Facebook
Instagram
Trends
Track 2: Visual Perfection
The Next Level of Outbound Digital Marketing - Scraping + Using Big Data + Hyperpersonalization
Taylor Ryan
CEO
Klint
Hyperpersonalization
Email Automation
Growth Hacking
Track 3: Performance Marketing
Internet of Screens
Dimitri Gärtner
Founder & CEO
FRAMEN
DOOH
Ad campaigns
Tracking
Track 4: Powerful Brands
15:30 - 16:15 (GMT +3) Rank for More Keywords: Mindset, Semantic Optimization, and Advanced Interlinking
Kyle Roof
Founder, Lead SEO
High Voltage SEO
Semantically Related Keywords
Supporting Content
Interlinking
Track 1: Search World
Not Your Mother's Billboards: Adding Digital Out of Home to the Media Mix
Stephanie Gutnik
Global Head of DOOH
High Voltage SEO
Digital Out Of Home (DOOH)
Emerging Media
Track 2: Visual Perfection
Panel Discussion
Facebook and Instagram trends in 2022
Simon Beyer
Phil Pallen
Alexander Novicov
Sarah Sal
Track 3: Performance Marketing
How Selfish Are You?
Martin Greif
President
SiteTuners LLC
Conversion Rate Optimization
Track 4: Powerful Brands
16:15 - 16:30 (GMT +3) Afternoon Break
16:30 - 17:30 (GMT +3)
CLOSING KEYNOTE:
Rewind to Fast Forward 2.0: Play the Classics or Time for Change?
Bastian Grimm
CEO & Co-Founder
Peak Ace AG
Google Ads
SEO
Machine Learning

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