DIGITAL MARKETING
EUROPE 2020

MAY 12-14

VILNIUS

SCHEDULE

Workshops (May 12)

Venue: Crowne Plaza VIlnius (M. K. Čiurlionio str. 84, Vilnius, Lithuania)
Time: 9:00 – 16:30

Doors opens at 8:30.

Lunch Break is between 12:15 and 13:15.

1st Conference Day (May 13)

Venue: Multikino (Ozo str. 18, LT–08243 Vilnius, Lithuania)

Hall 1 – Strategy & Trends;

Hall 2 – Tools & Channels; 

Hall 3 – Branding & Content Marketing

Strategy & Trends (Hall 1) Tools & Channels (Hall 2) Branding & Content Marketing (Hall 3)
08:00 - 09:00 Registration
09:00 - 10:00
OPENING KEYNOTE:
The Future of Marketing Automation
Warren Knight
Think Digital First
10:10 - 10:55 How to Dominate Amazon in 2020: Sellers Top Strategies & Challenges
Davide Nicolucci
Growth Hack Consulting HK LTD
Amazon Advertising
Hall 1
CRO Lessons from the World's Highest Converting Websites
Tim Cameron-Kitchen
Exposure Ninja
UX
Conversion Rate Optimization
Hall 2
Reaching the Digital Traveller - the Viking Way
Stian Reinhartsen
Reinhartsen Media AS
Social Media Marketing
Instagram Destinations
Hall 3
10:55 - 11:20 Morning Break
11:20 - 12:05 Start-up Marketing - Why It Is Not Enough to Have a Great and Innovative Idea
Elinor Cohen
The Engagement Strategy Group
Marketing Strategy
Startup Marketing
Entrepreneurship
Hall 1
Google Algorithmic Updates & Google Penalties Explained
Fili Wiese
SearchBrothers.com
Google Algorithms
Google Penalties
Hall 2
Don’t Be a Dinosaur: How to Protect Your Business and Brand From Competitive Innovation
Stephanie Gutnik
OUTFRONT Media
Brand Management
Creative Destruction
Hall 3
12:15 - 13:00 Notifications: Just Cut the Sh*t ?
Arthur Retrou
Dernier Cri
UX Design
Notification
Hall 1
Data Driven Paid Search Optimisation - a Beyond Lip Service Approach
Steve Robinson
Incisively
Google Ads
Quality Score
CPA
Hall 2
Data Driven Content Marketing for Social Media
Valentina Vellucci
MagillaGuerrilla
Content Marketing
Social Media
Hall 3
13:00 - 14:00 Lunch Break
14:00 - 14:45 Owning the B2B SAAS Market - How to Become an Organic Visibility Leader
Bernard Zitzer
Bernard Zitzer
Competitor Analysis
Content Strategy
SEO
B2B Marketing
SAAS
Hall 1
Search in 2030 – Keywords, Structured Data, Machine Learning and Why Search Has a Bright Future
John Warner
Click Consult
Search
SEO
Machine Learning
Hall 2
Where to Find Fantastic Links: Discovering Places for Content Promotion
Venchito Tampon Jr.
SharpRocket
Link Building
Content Marketing
Hall 3
14:55 - 15:40 How to Apply Performance Marketing Across Every Step of the Sales Funnel
Giedrius Morkūnas
Focused Serve & Tandemo Sprendimai
Performance Marketing
Conversion Rate Optimization
Hall 1
Winning in Paid Search - the Way Award-Winners Do It
Anders Hjorth
Innovell
Paid Search
Search Strategy
Hall 2
See Every Product Feature as a Marketing Opportunity
Vincenzo Ruggiero
Prospect.io
Community Marketing
Hall 3
15:40 - 16:05 Afternoon Break
16:05 - 16:50 Who Are We in 2020? Exploring Differences in Our Physical and Digital Lives
Geraint Evans
Dr Geraint Evans
Social Media
Target Audience
Customer Experience
Hall 1
TBA
Hall 2
How to Create Superb Video for Marketing
Mike McGrail
Getgo Studio & Velocity Digital
Video Marketing
Social Media
Hall 3
17:00 - 17:45
CLOSING KEYNOTE:
#UserLovers: Customer Experience Is an Obligation and Not an Option
Daniel Marote
Hydra.Digital
17:55 - 19:50
Special movie session for Digital Marketing Europe community
TBA
2nd Conference Day (May 14)
Venue: Multikino (Ozo str. 18, LT–08243 Vilnius, Lithuania)

Hall 1 – Strategy & Trends;

Hall 2 – Tools & Channels; 

Hall 3 – Branding & Content Marketing

Strategy & Trends (Hall 1) Tools & Channels (Hall 2) Branding & Content Marketing (Hall 3)
08:00 - 09:00 Registration
09:00 - 10:00
OPENING KEYNOTE:
The 7 Sins of Marketing - Bridging the Gap Between Old & New
Ferdinand Goetzen
3D Hubs
10:10 - 10:55 The Future of Data Collection for Digital Marketing
Corinna Keefe
Easypromos
Data Collection
Privacy
Hall 1
Optimisation in Media-Buying for SMBs: Now and in the Next Two Years
Vlad Zhovtenko
RedTrack.io
Media-Buying
Automation
Hall 2
B2B Product Marketing With the Use of Personal Branding
Wiktor Bogdanowicz
Int4
B2B Product Marketing
Personal Branding
Hall 3
10:55 - 11:20 Morning Break
11:20 - 12:05 Your Marketing Data is Pants!
Russell McAthy
Ringside Data
Data Analytics
Marketing Measurement
Reporting
Hall 1
Using Digital to Work Smarter, Not Harder
Sal Mohammed
Adzooma
Growth
Automation
PPC
Hall 2
Influencer Engagement for B2B & Corporate Reputation
Walter Jennings
Asia Insight Circle
B2B Marketing
Influencers
Hall 3
12:15 - 13:00 Full-Funnel CRO: Optimising the Complete Customer Journey
Bethan Vincent
Netsells
Lifecycle Marketing
Conversion Rate Optimization
Attribution
Hall 1
Supercharging SEO for E-Commerce
Bastian Grimm
Peak Ace AG
E-Commerce
SEO
Hall 2
Let's Make Captions Beautiful & Increase Your Video Engagement
Ahmed Khalifa
Hear Me Out! [CC] & Khalifa Media
Video Marketing
YouTube SEO
Hall 3
13:00 - 14:00 Lunch Break
14:00 - 14:45 TBA
Hall 1
How to Use Facebook Ads to Sell Event Tickets
Sarah Sal
AdEspresso/Hootsuite
Facebook Ads
Event Marketing
Hall 2
Online Personal Branding: Business Influencers on The Rise
Kotryna Kurt
Linkedist
Personal Branding
Digital Marketing
Social Image
Branding
Hall 3
14:55 - 15:40 Transruption(R) - How Key Technologies Are Changing Traditional Digital Marketing
Sanjay Sauldie
Sauldie.org & EIMIA
Digital Transformation
Digital Disruption
Hall 1
Performance Marketing With YouTube Ads
Povilas Krikščiūnas
Hostinger International
YouTube Ads
Video Marketing
Performance Marketing
Hall 2
The Secret Brain Science of Content Optimisation
Jillian Ney
The Social Intelligence Lab
Content Marketing
Behavioural Economics
Hall 3
15:40 - 16:05 Afternoon Break
16:05 - 16:20 Digital Marketers’ Challenge
16:20 - 17:05
CLOSING KEYNOTE:
How to Scale Content to Drive Social Media, Traffic and Sales
Chris Kubbernus
kubbco.com

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