Simon Beyer

Position: Partner & Chief Strategy Officer

Company: Ingager

Country: Sweden


Simon is by his peers described as one of the most influential persons within the Swedish marketing/advertising space. After working for Google and Philips Simon is now a Partner at Ingager, the largest independent Facebook Agency in Europe. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO and BMW to name a few. A year ago Simon published his first book on digitalization.


Performance Branding on Facebook and Instagram

Facebook Inc holds some of the most prominent social platforms in the world. Understanding the strategic direction of this company, and the potential effects for your advertising are of great importance for all commercial organizations.

Simon Beyer during his energized presentation will provide insights and perspectives that give useful action points for you and your advertising in 2022.
Topics that will be included in the presentation:
– Macro trends affecting Social Media advertising.
– Post-pandemic digital consumer behavior.
– Content that created results.
– Ways of working and processes to remain competitive.

[Session Keywords]

# Facebook
# Instagram
# Performance
# Branding

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