Sarah Sal

Position: Facebook Ads Specialist

Company: Hootsuite

Country: Belgium


Sarah’s a Facebook Ads Specialist at Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she’s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.

She’s written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer’s Power Hitters Club, and the likes. And she’s even presented inside Perry Marshall’s iconic 80/20 Facebook ads course.


3,118 Opt-ins in 7 Days at £0.54/Lead While Beating FB Ad Fatigue

Often Advertisers complain: “My ad campaign performances dropped. I think it’s because Facebook has changed their algorithms”.

Sarah is using a case study here based on a campaign she has been running since back in September 2015. In it, over a recent 7-day period, we received 3,118 opt-ins at £0.54/lead to share strategies she used to beat fatigue by using storytelling.

[Session Keywords]

# Storytelling
# Ad Fatigue

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