Russell is a Marketing Data Guy – he’s been working with brands all over the globe to use data to make smarter decisions within their marketing. He specializes in attribution and forecasting, helping brands understand the true value of their activity.
Lifetime Value and the Actual Costs of Acquiring Customers
A lot of people use cost per acquisition to understand the performance of their marketing. In this talk, Russell will show examples and explain how to approach cost to acquire customers, how to then apply this to lifetime value and how everyone can go apply this to their own organization.
# Customer Acquisition
# Machine Learning