Rami is a seasoned marketing professional with vast experience in the MENA region for the past 10 years. As MEA Marketing Executive, Rami manages Talkwalker’s digital marketing efforts for the MEA market, specifically engaging with thought leaders, events, content distribution, and cross-industry partnerships. He had previously worked at Wamda and MIT Enterprise Forum Pan Arab where he spearheaded all community-building initiatives and communications efforts. His background includes media studies and television broadcasting. He is naturally inquisitive and constantly looking to disrupt the status quo.

Consumer Intelligence and the Age of Predictive Marketing Analytics

This session will address how consumer intelligence is transforming the operating model for marketers from reactive to proactive. The talk will lay out examples of how marketers can leverage big data and AI not only to develop impactful campaigns but also to establish holistic omnichannel experiences between brands and audiences.