Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First, at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own Gameset gaming marketing agency, which deals with connecting brands with gaming communities. Author of numerous articles and lectures on the phenomenon of games and their significance for the marketing, research and media industries. Winner of Effie and Cannes Lions awards, as well as juror of the MIXX Awards Poland and Effie Awards Poland.

Let’s Play! Introduction to Gaming Marketing

Gaming marketing made simple – what is it & why you should care? Get to know your newest target group – gamers and learn how to enhance your brand image, engage young consumers and sell your products along the way.