DIGITAL MARKETING
EUROPE 2022

Giedrius Morkūnas

Position: Co-Founder

Company: Marketing Recycling

Country: Lithuania

[Biography]

With 15 years in marketing, Giedrius had the privilege to work from a start-up (Hostinger) to Fortune 500 companies (Western Union) with hands-on SEO, PPC, Content Marketing, Social Marketing, Email Marketing, UX and Analytics.

Currently, Giedrius is sharing his experience as a mentor to Europe’s Best B2B start-up accelerator Start-up Wise Guys and developing a new venture Marketing Recycling ltd. with a Digital Marketing Audit service.

[Talk]

How to Choose and Manage Digital Marketing Agency

In 2021, the popularity of Digital Marketing became record-breaking. Equally, new agencies and freelancers have emerged to start providing Digital marketing services. Are they all high quality? We don’t know. What we know is how to get the most of them.
This session will help you to answer these questions:
• How to evaluate the quality of a Digital Marketing Agency?
• KPIs – what to monitor and evaluate in the activities of a Digital Marketing Agency within each of the fields:
SEO
Google Ads
Facebook Ads
LinkedIn Ads
• How much is it worth to pay for Digital Marketing Agency services?

[Session Keywords]

# Audits
# ROAS
# Digital Marketing Agency

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