DIGITAL MARKETING
EUROPE 2022
Alexander Novicov
Position: CEO, Author
Company: Way Boutique
Country: UK
Day 1 (March 30), Track 4
[Biography]
Alexander Novicov is an author, storyteller, and content marketer. He runs a boutique agency called Way where they help companies become purpose-driven brands and create valuable content that is not focused purely on the product. His book Not Another Pair of Shoes is endorsed by the well-known marketer Seth Godin.
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