DIGITAL MARKETING
EUROPE 2022
Conference

[March 29-31, 2022 | Vilnius and Online]

SCHEDULE

[Schedule]

Workshops (April 26)

Time: 10:00 – 17:00 (GMT+3)

Lunch Break is between 13:15 and 14:15 (GMT+3)

Workshops (April 27)

Time: 10:00 – 17:00 (GMT+3)

Lunch Break is between 13:15 and 14:15 (GMT+3)

1st Conference Day (April 28)

Room 1: Strategy and Vision Room 2: Search World Room 3: Performance Marketing Room 4: Social and Content Marketing Room 5: Powerful Brands Room 6: Visual Perfection (Youtube and Facebook) Room 7: Random Gems Room 8: Panel Discussions
09:00 - 09:30 (GMT +3) Registration
09:30 - 10:30 (GMT +3)
OPENING KEYNOTE:
How the World's Highest Converting Websites Make their Visitors Buy
Tim Cameron-Kitchen
Exposure Ninja
(Room 1)
10:35 - 11:20 (GMT +3) Succeeding as an Entrepreneur in a Post-COVID World
Donnie SC Lygonis
KTH Innovation
Entrepreneurship
Digitalization
Startups
Room 1: Strategy and Vision
Winning in Paid Search - the Way Award-Winners Do It
Anders Hjorth
Innovell
Paid Search
Search Strategy
Room 2: Search World
Notifications : Just Cut the Sh*t ?
Arthur Retrou
Dernier Cri
UX Design
Notification
Room 3: Performance Marketing
Who Are We in 2020? Exploring Differences in Our Physical and Digital Lives
Geraint Evans
Dr Geraint Evans
Social Media
Customer Experience
Room 4: Social and Content Marketing
Using Best Practice Principles From Brand Marketing To Help Promote Independent Musicians
Mark Knight
Major Labl
Music Marketing
Independent Artists
Room 5: Powerful Brands
Room 6: Visual Perfection (Youtube and Facebook)
How to Win User Hearts with Best Google Ads Copy
Krzysztof Marzec
DevaGroup
Google
SEO
CTR
A/B Testing
Room 7: Random Gems
Entities and SEO
Bastian Grimm
Jason Barnard
Dixon Jones
Viola Eva
Dominik Berger
Room 8: Panel Discussions
11:20 - 11:35 (GMT +3) Morning Break
11:35 - 12:20 (GMT +3) Startup Marketing - Why It Is Not Enough to Have a Great and Innovative Idea
Elinor Cohen
The Engagement Strategy Group
Marketing Strategy
Startup Marketing
Room 1: Strategy and Vision
How to Get a Knowledge Panel without Wikipedia
Jason Barnard
Kalicube
Knowledge Graph
Entity Based Search
Brand
Room 2: Search World
Full-Funnel CRO: Optimising the Complete Customer Journey
Bethan Vincent
Netsells
Lifecycle Marketing
Conversion Rate Optimization
Attribution
Room 3: Performance Marketing
Where to Find Fantastic Links: Discovering Places for Content Promotion
Venchito Tampon Jr.
SharpRocket
Link Building
Content Marketing
Room 4: Social and Content Marketing
Online Personal Branding: Business Influencers on The Rise
Kotryna Kurt
Linkedist
Linkedin
Personal Branding
Social Image
Room 5: Powerful Brands
Augmented Reality (AR) the New Marketing Tool
Katrine Konyher
Khora Virtual Reality
Augmented Reality
Room 6: Visual Perfection (Youtube and Facebook)
How to Dominate Amazon in 2021: Sellers Top Strategies & Challenges
Davide Nicolucci
Growth Hack Consulting HK LTD
Amazon Advertising
Room 7: Random Gems
Social Media and Digital Marketing (I)
Mike McGrail
Simon Beyer
Tiziana Tini
Veronica Gentili
Room 8: Panel Discussions
12:25 - 13:10 (GMT +3) Double Your Revenue: How the 2y3x Method Works
Felix Velarde
The 2Y3X® Programme
Growth
Leadership
Room 1: Strategy and Vision
The Death of Third Party PPC Marketing - Beyond Contextual Targeting
Ferdi Febianno Anggriawan
Gojek
Ads
Pay Per Click
Room 2: Search World
How to Apply Performance Marketing Across Every Step of the Sales Funnel
Giedrius Morkūnas
Marketing Recycling
Performance Marketing
CRO
Room 3: Performance Marketing
The Art of Writing Meaningful Articles That Rank and Convert: A Powerful How-To
Viola Eva
Flow SEO
Content Writing
Content Marketing
Room 4: Social and Content Marketing
Brand Strategy Meets Digital: Differentiate or Die
Markus Kramer
Brand Affairs AG / Cass Business School
Brand Strategy
Positioning
Room 5: Powerful Brands
Future Gazing: Trends in AI and Creative Video
Nageela Yusuf
Cerebriam Studio
Social Media
Video
AI
Room 6: Visual Perfection (Youtube and Facebook)
Become Pricing Ninja – Increase Revenue, Enhance Customer Growth and Gain in-Depth Knowledge on Competitive Dynamics
Maciej Kraus
Movens Capital / Stanford
Pricing
Monetization
Room 7: Random Gems
Podcasting and Storytelling
Bethan Vincent
Ida Serneberg
Sanjay Sauldie
Sarah Sal
Clo Willaerts
Michał Kasprzyk
Room 8: Panel Discussions
13:10 - 14:10 (GMT +3) Lunch Break
14:10 - 14:55 (GMT +3)
Room 1: Strategy and Vision
Supercharging SEO for E-Commerce
Bastian Grimm
Peak Ace AG
E-Commerce
SEO
Room 2: Search World
The Useful Visitor: How to Trigger Your User's Appetite?
Thomas Leonetti
APOLLO
SEO
CTR
Room 3: Performance Marketing
Podcasting as Effective Content Marketing - Understanding the Listener Acquisition Flow
Mark Asquith
Rebel Base Media
Content Marketing
Podcasting
Room 4: Social and Content Marketing
Marketers Guide: Privacy, Consent and Personalization in the Modern Privacy Era 
Claire Feeney
OneTrust PreferenceChoice
Privacy Regulations
Consent Collection
Room 5: Powerful Brands
How to Built a Brand That Consumers Can't Resist
Marta Cwalina-Śliwińska
Cwalina Marketing Consulting
Brand Strategy
Case Studies
Room 6: Visual Perfection (Youtube and Facebook)
Optimisation in Media-Buying for SMBs: Now and in the Next Two Years
Vlad Zhovtenko
RedTrack.io
Media-Buying
Automation
Room 7: Random Gems
User Experience (UX)
Dean Schuster
Justin Racine
Chris Averill
Room 8: Panel Discussions
15:00 - 15:45 (GMT +3) The Critical Variable for Growth You're Not Optimizing: The Growth Lead
Anuj Adhiya
Sophya
Growth
Culture
Room 1: Strategy and Vision
Owning the B2B SAAS Market - How to Become an Organic Visibility Leader
Bernard Zitzer
Bernard Zitzer
SEO
B2B
Competitor Analysis
Room 2: Search World
Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay
Justin Racine
Perficient
E-Commerce
UX
Product Detail Pages
Room 3: Performance Marketing
Lean Content Strategy for Startups
Dominik Berger
Attention Fox
Content Strategy
Content Marketing
User Experience
Startups
Room 4: Social and Content Marketing
Avatars in the Metaverse: the Future of Online Events
Clo Willaerts
Karel de Grote College in Antwerp
Online Events
Sponsoring
Room 5: Powerful Brands
How to Use Facebook Ads to Sell Event Tickets
Sarah Sal
AdEspresso/Hootsuite
Facebook Ads
Event Marketing
Room 6: Visual Perfection (Youtube and Facebook)
Page Speed in 2021
Gerry White
Rise at Seven
Google
SEO
UX
Page Speed
Room 7: Random Gems
Automation and AI in Advertising (I)
Javed Khattak
Ferdi Febianno Anggriawan
Roman Gavuliak
Room 8: Panel Discussions
15:45 - 16:00 (GMT +3) Afternoon Break
16:00 - 17:00 (GMT +3)
CLOSING KEYNOTE:
#UserLovers: Customer Experience Is an Obligation and Not an Option
Daniel Marote
Hydra.Digital
(Room 1)

2nd Conference Day (April 29)

Room 1: Strategy and Vision Room 2: Search World Room 3: Performance Marketing Room 4: Social and Content Marketing Room 5: Powerful Brands Room 6: Visual Perfection (Youtube and Facebook) Room 7: Random Gems Room 8: Panel Discussions
09:00 - 09:30 (GMT +3) Registration
09:30 - 10:30 (GMT +3)
OPENING KEYNOTE:
The 7 Sins of Marketing - Bridging the Gap Between Old & New
Ferdinand Goetzen
FerdinandGoetzen.com
(Room 1)
10:35 - 11:20 (GMT +3) (Transruption(R) - How Key Technologies Are Changing Traditional Digital Marketing)
Sanjay Sauldie
Sauldie.org & EIMIA
Digital Transformation
Digital Disruption
Room 1: Strategy and Vision
How to Grow Fast and Scale Fast with Google Ads
Aurimas Paulius Girčys
APG MEDIA
Room 2: Search World
How to Utilize LinkedIn Strategically to Reach Your Goals in 2021
Christoffer Bertilsson
LinkedKurs
LinkedIn
Professional Network
Room 3: Performance Marketing
Influencer Engagement for B2B & Corporate Reputation
Walter Jennings
Asia Insight Circle
B2B Marketing
Influencers
Room 4: Social and Content Marketing
Storytelling - How Stories Can Sell Anything
Chris Averill
Northford
Brand Strategy
Storytelling
UX
Room 5: Powerful Brands
Performance Marketing With YouTube Ads
Povilas Krikščiūnas
Hostinger International
YouTube
Performance Marketing
Room 6: Visual Perfection (Youtube and Facebook)
See.Sense - Our Online Story
Jemma Nimick
See.Sense
Brand Strategy
Bikes
Room 7: Random Gems
11:20 - 11:35 (GMT +3) Morning Break
11:35 - 12:20 (GMT +3) The End of Third-Party Cookies—What’s Next?
Zac Faruque
OneTrust PreferenceChoice
Privacy
Cookies
Data Collection
Room 1: Strategy and Vision
The Move From #Strings to #Things in SEO. How Entities and Topics Are Used by Google to Drive Search.
Dixon Jones
Inlinks.net
Entities
SEO
Organic Reach
Knowledge Graphs
Room 2: Search World
Attribution Is Broken - How to Fix Yours Without Spending a Ton of Money
Skip Fidura
Overmore Group
Analytics
Attribution
Room 3: Performance Marketing
The Power of Game Mechanics in Marketing
Richard Robinson
Leadfamly
Marketing Gamification
Room 4: Social and Content Marketing
How to "Advertise Responsibly" in Times of Change?
Pablo Galiana
Teads
Brand Strategy
Responsibly
Conscious Advertising
Room 5: Powerful Brands
How to Start & Grow a YouTube Channel From 0 to 1000 Subscribers (the Real Way) That Generates High Quality Leads for Your Business
Clarice Lin
BaselineLabs
Youtube
Small
Room 6: Visual Perfection (Youtube and Facebook)
Could Integrating With the ‘Old’ Be the Way Forward for E-Commerce?
Simon Biltcliffe
Webmart
Digital Printing
Room 7: Random Gems
Room 8: Panel Discussions
12:25 - 13:10 (GMT +3) The Digital Marketing 101 for Founders of New Startups!
Javed Khattak
Zisk Properties
Startups
Tips
Mistakes
Room 1: Strategy and Vision
SEO – How to Climb the Google Ladder With SEO
Jonny Ross
Fleek Marketing
SEO
Schemas
Page Optimisation
Room 2: Search World
Take Your Marketing Benchmarks to the Next Level: Theory & Practice
Roman Gavuliak
Adverity
Benchmarks
Data
Analytics
Room 3: Performance Marketing
Communities as a Marketing Vehicle
Alicja Snarska
Meritum Cloud
Community
Influencers
Psychology
Room 4: Social and Content Marketing
B2B Product Marketing With the Use of Personal Branding
Wiktor Bogdanowicz
Int4
B2B Product Marketing
Personal Branding
Room 5: Powerful Brands
How Branded Podcasts Can Elevate Your Relationship With Customers
Michał Kasprzyk
Cleverhearted Showrunners
Storytelling
Podcasts
Relationship Building
Room 6: Visual Perfection (Youtube and Facebook)
Esport, Gaming, Marketing, Business, Poland, Europe, World
Jaroslaw Smietana
Brief Esports and ESPOT gaming concept
Brand Strategy
Esports
Room 7: Random Gems
Brand Strategy in the Digital World
Alexander Novicov
Walter Jennings
Maciej Kraus
Calandra Balfour
Marta Cwalina-Śliwińska
Room 8: Panel Discussions
13:10 - 14:10 (GMT +3) Lunch Break
14:10 - 14:55 (GMT +3) Marketing Strategy
Jenna Tiffany
Let'sTalk Strategy
Marketing Strategy
Room 1: Strategy and Vision
Future-proof your Paid Search
Greg Holland
Impression
Google
Paid Search
Room 2: Search World
Profit Marketing, the Future of Growing Global Ecommerce
Jonas Hagströmer Theodorsson
Keywordio
Google
Profit marketing
Room 3: Performance Marketing
Why ios14 Is a Blessing in Disguise for Social Media Marketing
Kristoffer Nygaard
deepdivr
Social Media
Attribution
iOS
Room 4: Social and Content Marketing
How to Go Beyond Just Not-Sucking at Online Events When You're a Brand
Marcos Eguillor
vidiv
Online Events
UX
Attribution
Room 5: Powerful Brands
Perspectives on Trends: Facebook and Instagram
Simon Beyer
Ingager
Facebook
Instagram
Trends
Room 6: Visual Perfection (Youtube and Facebook)
Online Disabilities – When Buying Online Is More Challenging Than We Think.
Tiziana Tini
Glion Institute of Higher Education
E-Commerce
Diversity
Room 7: Random Gems
Social Media and Digital Marketing (II)
Davide Nicolucci
Wiktor Bogdanowicz
Jonny Ross
Pablo Galiana
Clarice Lin
Room 8: Panel Discussions
15:00 - 15:45 (GMT +3)
Room 1: Strategy and Vision
Advanced Automation for Google Shopping and Search Ads
Jacques van der Wilt
DataFeedWatch
Google
Feed-Based Advertising
Room 2: Search World
The Fundamental Anatomy of Digital Product Goals
Dean Schuster
truematter
Digital Products
UX
Goals
Room 3: Performance Marketing
Room 4: Social and Content Marketing
Enabling the Future of Customization
Christian Möhring
madeone GmbH
Digital Product Experiences
Product Customization
Room 5: Powerful Brands
10 Tips to Boost Your Sales on Facebook
Veronica Gentili
Glisco Marketing
Facebook
Sales
Room 6: Visual Perfection (Youtube and Facebook)
Advanced B2B Psychology in Marketing
Larry Kotch
The Brains Marketing
B2B Marketing
Psychology
Room 7: Random Gems
Automation and AI in Advertising (II)
Jonas Hagströmer Theodorsson
Kristoffer Nygaard
Skip Fidura
Aurimas Paulius Girčys
Room 8: Panel Discussions
15:45 - 16:00 (GMT +3) Afternoon Break
16:00 - 17:00 (GMT +3)
CLOSING KEYNOTE:
How to Scale Content to Drive Social Media, Traffic and Sales
Chris Kubbernus
kubbco.com
(Room 1)

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