DIGITAL MARKETING
EUROPE 2021

MAY 11-13

VILNIUS

Biography

Sanjay Sauldie is Director of the European Internet Marketing Institute EIMIA and CEO of digital marketing consulting agency sauldie.org. Awarded with the Internet Oscar “Golden Web Award” by the International Association of Webmasters in Los Angeles/USA and twice with the “Innovation Award of the Initiative Mittelstand”, he is one of the most sought-after European experts on the topics of digitization in companies and society.

In his lectures and seminars Sanjay ignites a firework of impulses from practice for practice. He manages to make the complex world of digitisation understandable for everyone in simple words. Sanjay Sauldie captivates his listeners with his pictorial language and encourages them to put the valuable tips into practice immediately – a real enrichment for every event!

Talk

Transruption(R) – How Key Technologies Are Changing Traditional Digital Marketing

In a digital age, with digital technologies and innovations surrounding us and a society that is growing digitally and “breathing digital air”, it is important that Digital Marketers and their customers profit from these new developments. Times are evolving, the patterns that were once traditional and gave off the highest result are not going to work anymore, that is why digital marketing businesses are advised to weave real digital concepts into their strategies.

Technology has shaken human’s history and transformed the way we interact between ourselves, it has evoked immense changes in almost every field and industry, none is being left out from the shakedown. Key technological developments have affected recent human history probably more than any other field. Think of a light bulb, steam engine or, more latterly, cars and airplanes, not to mention the rise of the world wide web. These technologies have made our lives better in many ways, created very successful enterprises, opened up new avenues and possibilities – and crushed advertising and marketing companies that underestimated their power.

Today as a Digital Marketers, we need to understand and face the 24 current key technologies, that are going to change everything in our world – in our private life as well as in the traditional marketing business. The Cycle of Transruption(R) was developed by Sanjay Sauldie at the MIT Sloan Business School as his final thesis. In this speech, Sanjay will introduce each of these key technologies with best practice and real life examples. You will understand the relevance of each of them for your own business and your customers – and furthermore, how these technologies can be used together to skyrocket your digital marketing business. Just using or concentrating on one of the key technologies may not give a satisfactory result, but combining them will certainly innovate the Digital Marketing sector.

Session Keywords

🔑 Digital Disruption
🔑 Digital Transformation

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