DIGITAL MARKETING
EUROPE 2022

Richard Robinson

Position: General Manager

Company: Leadfamly

Country: UK

[Biography]

Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is General Manager at LeadFamly, the leading marketing gamification technology platform. Richard has held leadership roles within the data, adtech, digital, and media sectors, including at Google, Turn (acquired by Amobee), and Cambridge Analytica. He sits on the advisory boards of a number of companies and associations, including as Chair of the DMA’s B2B Council, and is a regular speaker at industry events and conferences.

[Talk]

The Power of Game Mechanics in Marketing

Learn how gamification raises awareness for businesses and brands, and how game mechanics can support and lift marketing activities (even those already planned) – regardless of where these sit in the customer lifecycle.

[Session Keywords]

# Marketing Gamification

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