DIGITAL MARKETING
EUROPE 2022

Nageela Yusuf

Position: CEO and Head of Product

Company: Cerebriam Studio

Country: UK

[Biography]

Nageela Yusuf is the CEO and Head of Product at Cerebriam Studio – a video automation company. She has over 15 years of experience in technology, AI, marketing, and policy gained from working at organisations ranging from multinationals to start-ups. She is trained in media and photography and has made videos for clients such as the European Commission, UCL, and WeWork. She is the author of Composition in the Age of Social Media, an exclusive 64-page guide which highlights all the best composition practices for square, vertical, and horizontal videos shared on the major social media platforms.

[Workshop]

Nail Social Media Video Content Creation in a World of Square, Vertical, and Horizontal Videos

70% of millennials watch video on vertically held mobile phones.

Social media channels such as Facebook, Instagram, Snapchat, and TikTok have rushed to optimise their platforms to make the best of the vertical screen size available to them. Video content creators have been left with an array of perplexing aspect ratios to work with covering horizontal, square, semi-vertical and full vertical.

Join the workshop and learn about how the social media landscape changed from exclusively horizontal video to include square and vertical videos. More importantly, we’ll show you how to compose your videos to make the best out of square, vertical and horizontal videos. We’ll also apply these techniques to interview, presentation, vlog and demo/DIY style videos, so you’ll have a better understanding of how to create different types of video content for different social media channels.    

[Agenda]

  • Part 1: Why horizontal video is no longer king
    • Learn why horizontal video has been the standard aspect ratio
    • Learn how social media and smartphones created a new range of increasingly popular aspect ratios (including square, semi-vertical, and full-vertical)
  • Part 2: How to compose video for popular social media aspect ratios (16:9, 1:1, 4:5, and 9:16)
    • Visual aesthetic relevant to all aspect ratios 6:9, 1:1, 4:5, 9:16
    • Making the best of different aspect ratios 16:9
    • Making the best of different aspect ratios 1:1, 4:5
    • Making the best of different aspect ratios 9:16
  • Part 3: Boost quality, production, and engagement
    • Multiple aspect ratio (m:atio) content
    • Batch production
    • Light and sound
  • Part 4: How to make the best of interview style videos
    • Be clear about the focus of your video
    • Use visual communication
    • Connect with your viewers
    • Compose powerful shots
  • Part 5: How to make the best of formal presentation style videos
    • Be clear about the focus of your video
    • Use visual communication
    • Connect with your viewers
    • Compose powerful shots
  • Part 6: How to make the best of vlog style videos
    • Be clear about the focus of your video
    • Use visual communication
    • Connect with your viewers
    • Compose powerful shots
  • Part 7: How to make the best of demo/DIY style videos
    • Be clear about the focus of your video
    • Use visual communication
    • Connect with your viewers
    • Compose powerful shots

[Objectives]

Join the workshop and grow your social media presence with engaging videos. A vertical video covering the entirety of your mobile screen is hard to miss! Learn how to pick the correct aspect ratio for your social channel, opportunities and challenges presented working with each aspect ratio, composition in the age of social media, and efficient ways to create engaging multiple aspect ratio video content.

[Target audience]

If you’re interested in social media, square and vertical videos, content marketing, and video production, this workshop is ideal for you. The workshop is introductory, and not previous knowledge of video content creation is required. We will look at how the video on professional social channels has been composed and edited, and then we’ll try to compose and edit some of our own.  

[Technical requirements]

On your smartphone or tablet device install: Youtube, Facebook, and Snapchat. Follow the BBC news channel – we will look at how they create their content.

We will be filming and editing with mobile devices. On your tablet or laptop please visit cerebriam.com online video editor and create a free account. Pre-record a 10 second clip of the type of video you’re most interested in composing and editing. This is only an example video and the actual content doesn’t matter, you can even download video clips from a royalty free stock site like pexels.com or pixabay.com

[Trainer]

Nageela Yusuf is the CEO and Head of Product at Cerebriam Studio – a video automation company. She has over 15 years of experience in technology, AI, marketing, and policy gained from working at organisations ranging from multinationals to start-ups. She is trained in media and photography and has made videos for clients such as the European Commission, UCL, and WeWork. She is the author of Composition in the Age of Social Media, an exclusive 64-page guide which highlights all the best composition practices for square, vertical, and horizontal videos shared on the major social media platforms.

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