Position: CEO & Co-Founder
Company: Rebel Base Media
Mark Asquith is a serial entrepreneur who has built several globally successful businesses since he quit his real job in 2005.
Billed as the U.K. podcast expert, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios and is well known as an insightful, thought-provoking, and actionable podcast industry keynote speaker.
He has bootstrapped his podcasting business to 7-figure ARR within 15 months and can regularly be found educating on podcast growth on stages ranging from TEDx to Podcast Movement to Harvard University.
He’s a wildly approachable Brit, Star Wars/DC Comics geek, and believes that good business starts with being good to people.
Podcasting as Effective Content Marketing – Understanding the Listener Acquisition Flow
The content marketing landscape continues to develop at a rapid pace and the podcast landscape has transformed since 2012 – with it, more and more podcasts are appearing daily.
No longer can we expect potential listeners to just dive into our show, rather we must consider how we nurture them with our audio.
The “”Listener Acquisition Flow”” is now a vital part of a podcaster’s marketing and growth strategy. During this session, we will dive deep into understanding the Podcast Discoverability Triangle and how you can create scalable, evergreen marketing campaigns that target the three pillars of that discoverability challenge. How do we convert lurking observers into first-time listeners?
And from there, how do we move them predictably through the listener acquisition flow to become subscribers? Heck, how do we even design the perfect listener acquisition flow for our show? How do we understand, design & build the right type of podcast trailer and use that to full effect to move lurkers through to public advocates and paying supporters of our audio?
This session is vital for podcasters who have launched their podcast and need to increase their audience, downloads, and overall audio influence, it focuses on actionable takeaways that you can implement from the moment you leave the event and that once understood, will continue to serve your audience growth forever.