The Future of Marketing Automation
In this interactive keynote talk, you will walk away with an empathy automation strategy to implement into your business!
Designed to help marketers adapt to the challenges of a fast-paced digital environment to attract the attention of your target customer and engage with prospects and customers “automatically”. It will arm you with the skills and tools needed to lead and adopt best practices on the use of automation technology to connect with the future customer.
The 7 Sins of Marketing – Bridging the Gap Between Old & New
The field of marketing is in a constant state of change. Over the past decade, the evolution of technology and the rise of the “lean movement” made way for new approaches to growing businesses, splitting the world of marketing into “old school” (traditional marketing) and “new school” (growth marketing). The most successful marketers manage to combine both of these schools, but they are not in a majority. This talk will focus on the “7 sins of marketers”, i.e. the most common mistakes made by both old school and new school growth marketers.
#UserLovers: Customer Experience Is an Obligation and Not an Option
The success of a brand today is to get its customers to understand in a simple way why they should choose them in front of their competitors. After almost 10 years of world economy crisis and the consequences of globalization, many companies and brands saw each other forced to adopt a business strategy based on price. That means that they entered a loop in which they put the cheapest price, and then their competitors also lowered it and so on until they lost their profit margins. Pricing strategies are usually not very viable over time since they end up being unprofitable for business.
How to Scale Content to Drive Social Media, Traffic and Sales
Content is the lifeblood of any good marketing strategy, but many brands fail at producing it at scale. Furthermore, how to use that content in the most effective way to drive business outcomes like traffic and ultimately sales.
This core issue keeping marketers up at night, is what Chris “Kubby” Kubbernus will be tackling in his keynote during Digital Marketing Europe 2020.
Data Driven Paid Search Optimisation – a Beyond Lip Service Approach
The only path to an optimised paid search channel is to be data driven and in Steve`s experience it is staggering how far most business are from achieving this both when managed in house or when using an agency. In this session Steve will examine the journey to become data driven, demonstrate the techniques that can be used, as well as highlight the tools available.
Supercharging SEO for E-Commerce
Are you managing SEO for an online shop or a retail offering? You are selling goods online or run your very own web shop? Bastian is sharing his top tips and best practices from 100+ technical SEO audits with the sole focus on making your e-commerce platform perform better in organic search. In his SEO session Bastian is talking about unique, e-commerce related SEO challenges such as how to handle product detail pages…
Data Driven Content Marketing for Social Media
First the content or the data?
Content marketing cannot be successfully generated without data analysis. And vice versa.
The real issue for real marketers today is:who will win the eternal struggle between content and data analysis? Will it never end? Is it a struggle or a needed change of mind?
CRO Lessons From The World’s Highest Converting Websites
By reverse-engineering some of the world’s best-performing websites, Tim demonstrates how the same principles can be applied to small and medium-sized business websites. Audience members leave with actionable insights and a list of website tweaks to make to improve their site’s profitability.
Where to Find Fantastic Links: Discovering Places for Content Promotion
Content is king if it is seen and consumed by your target audience. In his session Venchito will help to discover methodologies, techniques, and styles on where to find platforms and web places to promote your content in order to gain visibility, social shares, and backlinks for your content assets.
How to Dominate Amazon in 2020: Sellers Top Strategies & Challenges
In this session Davide will go through all the most important events and changes of Amazon Marketplace in the past months and will explain what these mean for Amazon Sellers. He will introduce some of the best strategies to stay ahead of your competition and some important mistakes to avoid.
B2B Product Marketing With the Use of Personal Branding
A lot of businesses are tired of pitches and intrusive advertisement that have saturated the digital business environment. And that is why there is a need for a new and tried system that can successfully build the bridge of trust between businesses. Wiktor will present how Int4 employ the combination of various systems and well-structured approaches that is directed towards forming a lasting relationship with our clients.
Full-Funnel CRO: Optimising the Complete Customer Journey
Most CRO programmes focus on developing on-site hypothesis and tests that hopefully deliver uplifts in conversions (whether micro or macro). This approach, while valid and useful, ignores the vast majority of the marketing funnel and can lead companies to test within an echo chamber, limited by small data sets.
Transruption(R) – How Key Technologies Are Changing Traditional Digital Marketing
In a digital age, with digital technologies and innovations surrounding us and a society that is growing digitally and “breathing digital air”, it is important that Digital Marketers and their customers profit from these new developments. Times are evolving, the patterns that were once traditional and gave off the highest result are not going to work anymore, that is why digital marketing businesses are advised to weave real digital concepts into their strategies.
Performance Marketing With YouTube Ads
YouTube video ads are traditionally looked at as a “branding” channel. Most often, businesses write off the budget spent on “branding” as a necessary part of marketing without knowing the true effects of their campaigns. Yet, with the correct approach, YouTube video ads can be turned into a performance marketing channel with measurable results.