#UserLovers: Customer Experience Is an Obligation and Not an Option
The success of a brand today is to get its customers to understand in a simple way why they should choose them in front of their competitors. After almost 10 years of world economy crisis and the consequences of globalization, many companies and brands saw each other forced to adopt a business strategy based on price. That means that they entered a loop in which they put the cheapest price, and then their competitors also lowered it and so on until they lost their profit margins. Pricing strategies are usually not very viable over time since they end up being unprofitable for business.
The 7 Sins of Marketing – Bridging the Gap Between Old & New
The field of marketing is in a constant state of change. Over the past decade, the evolution of technology and the rise of the ‘lean movement’ made way for new approaches to growing businesses, splitting the world of marketing into “old school” (traditional marketing) and “new school” (growth marketing). The most successful marketers manage to combine both of these schools, but they are not in a majority. This talk will focus on the “7 sins of marketers”, i.e. the most common mistakes made by both old school and new school growth marketers.
The Future of Marketing Automation
In this interactive keynote talk, you will walk away with an empathy automation strategy to implement into your business!
Designed to help marketers adapt to the challenges of a fast-paced digital environment to attract the attention of your target customer and engage with prospects and customers “automatically”. It will arm you with the skills and tools needed to lead and adopt best practices on the use of automation technology to connect with the future customer.
How to Create Superb Video for Marketing
Video is vital to modern digital marketing, but many brands struggle to do it well. In his talk, Mike cover what great video is, apply that to popular marketing uses of it and use real-life examples to illustrate.
Google Algorithmic Updates & Google Penalties Explained
Been penalized by Google? Lost rankings with a core update? Want to avoid a penalty being applied to your website?
Join ex-Google engineer Fili to gain a deep understanding of why algorithmic updates impact your rankings, how and why search engines apply penalties, how to recover from algorithmic updates and penalties, and how to future proof your website for SEO in Google.
Winning in Paid Search – the Way Award-Winners Do It
Anders researched the paid search industry through expert interviews and a survey of leading teams and uncovered the way they work as well as winning strategies they adopt. To win in paid search you must increasingly keep your eyes fixed on a long term goal with while automating and optimizing continuously. Anders use award-winning case studies to illustrate the 4 winning strategies he have identified.
Optimisation in Media-Buying for SMBs: Now and in the Next Two Years
In his session Vlad will focus on the process media buying, key decisions – which should be done by humans and which by machines. He will discuss the difference between automation, machine learning and AI, and how each contributes to optimisation. The talk will also include optimisation algorithms, their providers, agendas, how they influence the end result of business and what future holds for SMBs.
Don’t Be a Dinosaur: How to Protect Your Business and Brand From Competitive Innovation
Creative destruction. A concept that marketers should embrace with strategic thinking and innovation is in reality, the cause of death of most brands/businesses. In hindsight, it’s clear that it was coming but from a day to day perspective, we are too myopic to notice. This session goes through powerful examples of the limited lifespans of brands that nobody thought would go extinct…
Full-Funnel CRO: Optimising the Complete Customer Journey
Most CRO programmes focus on developing on-site hypothesis and tests that hopefully deliver uplifts in conversions (whether micro or macro). This approach, while valid and useful, ignores the vast majority of the marketing funnel and can lead companies to test within an echo chamber, limited by small data sets.
Notifications : Just Cut the Sh*t ?
It’s ringing in your pocket!! The irresistible notification is everywhere. It’s seems like it’s here from lifetime ago and yet everybody agrees: we can’t stand it anymore! In this presentation, you will understand how to create intelligent experiences and the impacts on the interface designs of your products.
Let’s Make Captions Beautiful & Increase Your Video Engagement
Lighting, audio and storytelling are all essential when creating video-based content. However, captions are often forgotten, even though it can benefit more people than you think. You might assume that it’s just for the d/Deaf and hard of hearing people. But there are other benefits: learn a new language, access to different culture, improve SEO, watch in quiet environments, increase social media engagements But even more people can benefit, like those who are autistic, have learning disability or have attention deficits.
How to Use Facebook Ads to Sell Event Tickets
By giving samples, supermarkets like Mash and Costco have been able to increase sales by up to 2,000 percent, according to the Atlantic. In this session Sarah will show how she used a similar tactic to help strategyzer.com sell tickets to their $2199 event, at an 1866% ROI.