DIGITAL MARKETING
EUROPE 2023
Conference

[March 28-29, Online Edition]

TALKS

[Confirmed Talks]

Mark Asquith

[Rebel Base Media, UK]

Podcasting as Effective Content Marketing – Understanding the Listener Acquisition Flow

This session is vital for podcasters who have launched their podcast and need to increase their audience, downloads, and overall audio influence, it focuses on actionable takeaways that you can implement from the moment you leave the event and that once understood, will continue to serve your audience growth forever.

Session Keywords

# Content Marketing
# Podcasting

Tiziana Tini

[Glion Institute of Higher Education, Switzerland]

Online Disabilities – When Buying Online Is More Challenging Than We Think.

New Technologies, old habits? Every brand claims to sustain diversity and to act for a change. But what are the majority of companies doing to embrace people with different abilities? Is e-commerce a land of freedom as it was supposed to be?

Session Keywords

# E-Commerce
# Diversity

Larry Kotch

[The Brains Marketing, UK]

Advanced B2B Psychology in Marketing

In this talk, Larry will introduce you to some very interesting B2B psychology research he’s been collecting from different fields and applying to digital marketing campaigns.

Session Keywords

# B2B Marketing
# Psychology

Anuj Adhiya

[Sophya, US]

The Critical Variable for Growth You’re Not Optimizing: The Growth Lead

In this talk, Anuj will speak about:
1: Common behavioral patterns of growth leads
2: Workstyle characteristics of growth leads (strengths & cautions)
3: Strategic priorities of growth leads & their impact on the rest of the team

Session Keywords

# Growth
# Culture

Katrine Konyher

[Khora Virtual Reality, Denmark]

Augmented Reality (AR) the New Marketing Tool

In this webinar you will gain an understanding of the various AR filters functions and how they can be distributed – as well as an insight into the world of possibilities AR opens up for and which creates fun and unique campaigns where users can interact directly with a given product or brand.

Session Keywords

# Augmented Reality

Javed Khattak

[Zisk Properties, UK]

The Digital Marketing 101 for Founders of New Startups!

In this session, we discuss some of the common mistakes creating startups. Founders can watch out for and some tips to ensure they are on the road to success sooner rather than later, avoiding expensive mistakes!

Session Keywords

# Startups
# Tips
# Mistakes

Jenna Tiffany

[Let’sTalk Strategy, UK]

Marketing Strategy

Packed with global examples, this practical session will explore the key models and frameworks that you should use to analyse the marketing environment, define your segment, targeting and positioning. Jenna will also share the key pitfalls from her extensive experience, with tips on avoiding and overcoming them.

Session Keywords

# Marketing Strategy

Justin Racine

[Perficient, US]

Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

Justin will detail how commerce features can give you the foundation to build great experiences, dazzle customers, and drive your commerce strategy forward in 2021.

Session Keywords

# eCommerce
# Product Detail Pages
# UX

Marcos Eguillor

[vidiv, Spain]

How to Go Beyond Just Not-Sucking at Online Events When You’re a Brand

In this session you will learn about:
– What is the role of the mass, video, audio and interaction in the experience of the online events.
– How massive online events experience can be far more exciting, immersive and participatory.
– How online events do better than physical when measuring, tracking and even attributing results.

Session Keywords

# Online Events
# Attribution
# UX

Claire Feeney

[OneTrust PreferenceChoice, US]

Marketers Guide: Privacy, Consent and Personalization in the Modern Privacy Era 

With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy-first world and what technology changes impact marketers? In this session, we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Session Keywords

# Privacy Regulations
# Consent Collection

Zac Faruque

[OneTrust PreferenceChoice, UK]

The End of Third-Party Cookies—What’s Next? 

In this session, Zac will review the timeline for third-party cookies and the current privacy landscape and ecosystem that is driving the changes. Also, will cover the opportunity for quality first-party data collection and strategies for building trust with your audience.

Session Keywords

# Privacy
# Cookies
# Data Collection

Aurimas Paulius Girčys

[APG MEDIA, Lithuania]

How to Grow Fast and Scale Fast with Google Ads 

This presentation will provide You a clear to-do list to scale your e-shop via Google Ads. We will provide main steps, main KPIs, and a to-do checklist, which will allow your e-shop scale with Google Ads fast.

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